Institute for Marketing Management

Postal addressShow on map
Welthandelsplatz 1, Gebäude D2, Eingang A
1020 Wien
Austria

Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice
Peres, R., Schreier, M., Schweidel, D. A. & Sorescu, A., 2026, In: International Journal of Research in Marketing. 43, 2, p. 457-461
Publication: Scientific journal › Other contribution to journal
From Seller to Shopper? How Engaging in the Resale Economy Affects Subsequent Interest in New Products
Brand, M. L., Maier, L. & Schreier, M., 2026.
Publication: Contribution to conference › Conference paper
The Bible of publishing: a perspective inspired by Don Lehmann
Stremersch, S., Dekimpe, M., Goldenberg, J., Kannan, P., Muller, E., Pauwels, K., Rust, R. T., Schreier, M. & Steenkamp, J.-B., 2026, In: International Journal of Research in Marketing. 43, 2, p. 247-263
Publication: Scientific journal › Other contribution to journal

Open Access

Your Impact Wrapped: Encouraging Blood Donations at the Beginning of the New Year with Personalized End-of-Year Impact Recaps
Fally, S. (Speaker), Wlömert, N. (Contributor), Güntürkün, B. P. (Contributor) & Schreier, M. (Contributor)
13 Jun 2026
Activity: Talk or presentation › Science to science
Groundedness and Subjective Well-Being
Gambicorti, A. (Speaker), Monnier, A. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. (Contributor)
4 Jun 2026
Activity: Talk or presentation › Science to science
The Dupe-licity Effect: How Viral User-Generated Content Influences Sales
Grzadziel, A. (Speaker), Acun, I. (Contributor), Brand, M. L. (Contributor), Ruckelshausen, S. (Contributor) & Abou Nabout, N. (Contributor)
3 Jun 2026
Activity: Talk or presentation › Science to science

Collaborations and top research areas from the last five years