Institute for Marketing Management

Postal addressShow on map
Welthandelsplatz 1, Gebäude D2, Eingang A
1020 Wien
Austria

Better Innovation for a Better World
Dahl, D. W., Noble, C. H., Schreier, M. & Toubia, O., 2025, In: Journal of Marketing. 89, 6, p. 100-118
Publication: Scientific journal › Journal article › peer-review

Open Access
Blockchain meets marketing: from concept to impactful research
Peres, R., Schreier, M., Schweidel, D. A. & Sorescu, A., 2025, In: International Journal of Research in Marketing. 42, 3, p. 487-490
Publication: Scientific journal › Journal article › peer-review
Fixing the bug in insect consumption
Palcu, J., Schreier, M., Janiszewski, C., Kleber, J. & Salerno, A., 2025, In: Food Quality and Preference. 128, July, 105472.
Publication: Scientific journal › Journal article › peer-review

Open Access

Groundedness and Subjective Well-Being
Gambicorti, A. (Speaker), Monnier, A. (Contributor), Schreier, M. (Speaker) & van Osselaer, S. (Speaker)
11 Oct 2025
Activity: Talk or presentation › Science to science
Your Impact Wrapped: How End-of-Year Impact Recaps and Goal-Setting Influence Donor Retention.
Fally, S. (Speaker), Güntürkün, B. P. (Contributor), Wlömert, N. (Contributor) & Schreier, M. (Contributor)
11 Sept 2025
Activity: Talk or presentation › Science to science
The Dupe-licity Effect: How Viral User-Generated Content Influences Sales
Grzadziel, A. (Speaker), Acun, I. (Contributor), Brand, M. L. (Contributor), Ruckelshausen, S. (Contributor) & Abou Nabout, N. (Contributor)
26 Jun 2025
Activity: Talk or presentation › Science to science

Collaborations and top research areas from the last five years