Institute for Marketing Management

Activities

Activities per year 1970 2009 2010 2011 2012 2015 2025

• 172 Science to science
• 16 Science to professionals/public
• 15 University self-administration, Cooperation manager
• 10 Member of Editorial Board
• 24 More
  • 6 Journal article peer-review
  • 4 Appointment committee
  • 4 Membership in Association/Society/Network
  • 4 Private sector
  • 2 Organisation of conference/workshop/congress
  • 2 Other functions/memberships
  • 1 Editor of Scientific Journal or Conference
  • 1 Habilitation committee

Activities per year

Search results

• Keynote Speech: In search of the complete academic

  Schreier, M. (Speaker)

  28 May 2025

  Activity: Talk or presentation › Science to science

• To Encourage Sustainable Behavior Make It Fun

  Maier, L. (Speaker), Palcu, J. (Contributor) & Schreier, M. (Contributor)

  28 Feb 2025

  Activity: Talk or presentation › Science to science

• Participating in the Resale Economy Reduces Subsequent Interest in New Products

  Brand, M. L. (Speaker), Maier, L. (Contributor) & Schreier, M. (Contributor)

  28 Feb 2025

  Activity: Talk or presentation › Science to science

• From Trees to Vaccines: The Influence of Nonmonetary Donations on Consumer Responses

  Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Peers, Y. (Contributor) & Verlegh, P. (Contributor)

  14 Jun 2024 → 15 Jun 2024

  Activity: Talk or presentation › Science to science

• Uniquely Designed Products: When Unique Aesthetic Product Designs Destroy – and Create – Customer Value

  Fuchs, M. (Speaker) & Schreier, M. (Speaker)

  31 May 2024

  Activity: Talk or presentation › Science to science

• Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations

  Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Verlegh, P. (Contributor) & Peers, Y. (Contributor)

  28 May 2024 → 31 May 2024

  Activity: Talk or presentation › Science to science

• Artificial Intelligence and Design Co-Creation in Luxury New Product Development: The Power of Discarded Ideas

  Schreier, M. (Speaker), Moreau, P. (Contributor) & Prandelli, E. (Contributor)

  19 Apr 2024

  Activity: Talk or presentation › Science to science

• Spreading Roots: How Making Things Yourself Increases Feelings of Groundedness

  Monnier, A. (Speaker), Schreier, M. (Contributor) & van Osselear, S. (Contributor)

  9 Mar 2024

  Activity: Talk or presentation › Science to science

• Open Source Products: The Moralization of Innovation

  Maier, L. (Speaker), Schreier, M. (Contributor) & Dahl, D. (Contributor)

  8 Mar 2024

  Activity: Talk or presentation › Science to science

• Excellence on the Customer Journey - was important, is important, and will be important!

  Judt, E. (Speaker)

  29 Feb 2024

  Activity: Talk or presentation › Science to professionals/public

• International Journal of Research in Marketing (IJRM) (External organisation)

  Schreier, M. (Member)

  2024 → …

  Activity: Membership/function › Membership in Association/Society/Network

• To Encourage Sustainable Behavior Make It Fun

  Maier, L. (Speaker), Palcu, J. (Contributor) & Schreier, M. (Speaker)

  2024

  Activity: Talk or presentation › Science to science

• When Aesthetic Uniqueness Makes Products Less (vs. More) Attractive to Consumers

  Fuchs, M. (Speaker) & Schreier, M. (Speaker)

  2024

  Activity: Talk or presentation › Science to science

• Downstream Consequences of Product Repair: How Product Repair Encourages Sustainable Consumer Behavior

  Brand, M. L. (Speaker), Kaiser, U. (Speaker) & Schreier, M. (Speaker)

  2024

  Activity: Talk or presentation › Science to science

• EMAC (External organisation)

  Schreier, M. (Member)

  2024 → …

  Activity: Membership/function › Other functions/memberships

• The role of marketing and social media for blood donors

  Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor) & Schreier, M. (Contributor)

  15 Dec 2023

  Activity: Talk or presentation › Science to professionals/public

• The Effect of Personalized Impact Feedback on Social Media Sharing and New Donor Acquisition: A Field Experiment at the Red Cross

  Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor), Schreier, M. (Contributor) & Eberhart, L. (Contributor)

  8 Sept 2023

  Activity: Talk or presentation › Science to science

• Spreading Roots: How Making Things Yourself Increases Feelings of Groundedness

  Monnier, A. (Speaker), Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. (Contributor)

  24 May 2023

  Activity: Talk or presentation › Science to science

• IJRM/JM Reviewer Workshop

  Schreier, M. (Organiser) & Sridhar, S. (Organiser)

  23 May 2023

  Activity: Event participation/organisation › Organisation of conference/workshop/congress

• Eine schöne neue Welt im Zahlungsverkehr

  Ewald Judt (Speaker)

  21 Feb 2023

  Activity: Talk or presentation › Science to science

• How Breaking Record Frames Increase Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments

  Maier, L. (Speaker), Palcu, J. (Contributor), Schreier, M. (Speaker), Baccarella, C. (Contributor) & Voigt, K.-I. (Contributor)

  2023

  Activity: Talk or presentation › Science to science

• Seller or Shopper? Selling Products Reduces Consumer Demand for New Products.

  Brand, M. L. (Speaker) & Maier, L. (Contributor)

  2023

  Activity: Talk or presentation › Science to science

• Paying Twice to Have It Your Way? The Backfiring Effect of Unique Product Configurations on a Product’s Resale Value

  Fuchs, M. (Speaker) & Schreier, M. (Speaker)

  22 Oct 2022

  Activity: Talk or presentation › Science to science

• How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments - Q5

  Maier, L. (Speaker), Palcu, J. (Speaker), Schreier, M. (Speaker), Baccarella, C. (Speaker) & Voigt, K.-I. (Speaker)

  21 Oct 2022

  Activity: Talk or presentation › Science to science

• Marketing (Organisational unit)

  Kaiser, U. (Member)

  1 Sept 2022 → …

  Activity: Membership/function › University self-administration, Cooperation manager

• The Effect of Personalized Impact Feedback on Social Media Sharing and New Donor Acquisition

  Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor), Schreier, M. (Contributor) & Eberhart, L. (Contributor)

  25 Jun 2022

  Activity: Talk or presentation › Science to science

• Do You Want to be Creative? Be Stupid First

  Karpukhina, T. (Contributor), Schreier, M. (Contributor) & Fishbach, A. (Contributor)

  4 Mar 2022

  Activity: Talk or presentation › Science to science

• Environment and Behavior (Journal)

  Maier, L. (Reviewer), Eismann, T. (Other), Pakos, O. (Other), Meinel, M. (Other), Rücker, M. (Other) & Voigt, K.-I. (Other)

  2022

  Activity: Editorial work and peer-review › Journal article peer-review

• Journal of Environmental Psychology (Journal)

  Maier, L. (Other), Baccarella, C. (Other), Voigt, K.-I. (Other), Wagner, T. (Other) & Meinel, M. (Other)

  2022

  Activity: Editorial work and peer-review › Journal article peer-review

• I didn't win! An overlooked downside of crowdsourcing?

  Karpukhina, T. (Contributor), Schreier, M. (Contributor), Janiszewski, C. (Contributor) & Nishikawa, H. (Contributor)

  21 Jun 2021 → 22 Jun 2021

  Activity: Talk or presentation › Science to science

• I didn't win! An overlooked downside of crowdsourcing?

  Karpukhina, T. (Contributor), Schreier, M. (Contributor), Janiszewski, C. (Contributor) & Nishikawa, H. (Contributor)

  6 Jun 2021 → 8 Jun 2021

  Activity: Talk or presentation › Science to science

• I didn't win! An overlooked downside of crowdsourcing?

  Karpukhina, T. (Contributor), Schreier, M. (Contributor), Janiszewski, C. (Contributor) & Nishikawa, H. (Contributor)

  25 May 2021 → 28 May 2021

  Activity: Talk or presentation › Science to science

• International Journal of Research in Marketing (IJRM) (External organisation)

  Schreier, M. (Member)

  2021 → 2024

  Activity: Membership/function › Other functions/memberships

• Journal of Manufacturing Technology Management (Journal)

  Maier, L. (Reviewer), Baccarella, C. (Reviewer), Meinel, M. (Reviewer), Wagner, T. (Reviewer) & Voigt, K.-I. (Reviewer)

  2021

  Activity: Editorial work and peer-review › Journal article peer-review

• European Journal of Marketing (Journal)

  Maier, L. (Reviewer), Baccarella, C. (Reviewer) & Voigt, K.-I. (Reviewer)

  2021

  Activity: Editorial work and peer-review › Journal article peer-review

• Entrepreneurship Theory and Practice (Journal)

  Maier, L. (Reviewer), Baccarella, C. (Other), Voigt, K.-I. (Other), Block, J. (Other) & Wagner, T. (Other)

  2021

  Activity: Editorial work and peer-review › Journal article peer-review

• What Are The Key Drivers Of Consumer Preference For Crowdfunded Products?

  Acar, O. A. (Contributor), Dahl, D. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  1 Oct 2020 → 4 Oct 2020

  Activity: Talk or presentation › Science to science

• How Self-Production Increases Feelings of Groundedness

  Monnier, A. (Contributor), Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. M. J. (Contributor)

  1 Oct 2020 → 4 Oct 2020

  Activity: Talk or presentation › Science to science

• Me, me, me: Customization, Uniqueness, and Entitled Behavior

  Kaiser, U. (Contributor), Schreier, M. (Contributor) & Janiszewski, C. (Contributor)

  1 Oct 2020 → 4 Oct 2020

  Activity: Talk or presentation › Science to science

• European Journal of Innovation Management (Journal)

  Maier, L. (Reviewer), Baccarella, C. (Reviewer), Voigt, K.-I. (Reviewer), Wagner, T. (Reviewer) & Scheiner, C. (Reviewer)

  2020

  Activity: Editorial work and peer-review › Journal article peer-review

• Candidate Experience - Keine Chance auf den zweiten „Ersten Eindruck“

  Scharitzer, D. (Speaker)

  14 Nov 2019

  Activity: Talk or presentation › Science to professionals/public

• Do you want to be creative? Be stupid first

  Karpukhina, T. (Speaker)

  25 Oct 2019

  Activity: Talk or presentation › Science to science

• Seeing Red? Loss of Personal Control Reduces Consumers' Interest in Sales Promotions in Crowded Retail Spaces

  Palcu, J. (Contributor), Haasova, S. (Contributor), Büttner, O. (Contributor) & Florack, A. (Contributor)

  17 Oct 2019 → 20 Oct 2019

  Activity: Talk or presentation › Science to science

• The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance

  Kaiser, U. (Contributor), Schreier, M. (Contributor), Christoph, F. (Contributor) & van Osselear, S. (Contributor)

  17 Oct 2019 → 20 Oct 2019

  Activity: Talk or presentation › Science to science

• Social Media Marketing

  Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor) & Schreier, M. (Contributor)

  12 Sept 2019

  Activity: Talk or presentation › Science to professionals/public

• Crowdfunding Shifts Consumer Preferences Toward Social Good Products

  Simpson, B. (Contributor), Schreier, M. (Contributor), Bitterl, R. (Contributor) & White, K. (Contributor)

  5 Jul 2019 → 7 Jul 2019

  Activity: Talk or presentation › Science to science

• Consumers opt for crowdfunded products to reduce inequal ity in the marketplace

  Acar, O. A. (Contributor), Dahl, D. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  10 Jun 2019 → 12 Jun 2019

  Activity: Talk or presentation › Science to science

• A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded

  Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. M. J. (Contributor)

  28 Feb 2019 → 2 Mar 2019

  Activity: Talk or presentation › Science to science

• Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products

  Simpson, B. (Contributor), Schreier, M. (Contributor), Bitterl, R. (Contributor) & White, K. (Contributor)

  28 Feb 2019 → 2 Mar 2019

  Activity: Talk or presentation › Science to science

• Journal of Consumer Research (Journal)

  Schreier, M. (Member of editorial board)

  Jan 2019 → Jul 2022

  Activity: Editorial work and peer-review › Member of Editorial Board