Institute for Marketing Management

Activities

Activities per year 1970 2009 2010 2011 2012 2015 2025

• 172 Science to science
• 16 Science to professionals/public
• 15 University self-administration, Cooperation manager
• 10 Member of Editorial Board
• 24 More
  • 6 Journal article peer-review
  • 4 Appointment committee
  • 4 Membership in Association/Society/Network
  • 4 Private sector
  • 2 Organisation of conference/workshop/congress
  • 2 Other functions/memberships
  • 1 Editor of Scientific Journal or Conference
  • 1 Habilitation committee

Activities per year

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• Vienna University of Economics and Business (Organisational unit)

  Schreier, M. (Member)

  2019

  Activity: Membership/function › Appointment committee

• “Difference that makes a difference”. Chancen und Grenzen bei der Positionierung als Arbeitgebermarke

  Scharitzer, D. (Speaker)

  22 Jun 2018

  Activity: Talk or presentation › Science to professionals/public

• Can you rent high status? The relationship between luxury and conspicuousness in access-based consumption

  Kaiser, U. (Contributor) & Prandelli, E. (Contributor)

  21 Jun 2018 → 23 Jun 2018

  Activity: Talk or presentation › Science to science

• This product has been crowdfunded! The signal value of having succeeded in raising funds from the crowd

  Acar, O. A. (Contributor), Dahl, D. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  29 May 2018 → 1 Jun 2018

  Activity: Talk or presentation › Science to science

• A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded

  Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. M. J. (Contributor)

  27 May 2018 → 29 May 2018

  Activity: Talk or presentation › Science to science

• More Than Just the Money: the Psychological Consequences of Participating in Crowdfunding

  Bitterl, R. (Contributor) & Schreier, M. (Contributor)

  23 Mar 2018 → 24 Mar 2018

  Activity: Talk or presentation › Science to science

• Vienna University of Economics and Business (Organisational unit)

  Schreier, M. (Member)

  2018

  Activity: Membership/function › Appointment committee

• Vienna University of Economics and Business (Organisational unit)

  Schreier, M. (Member)

  2018 → …

  Activity: Membership/function › University self-administration, Cooperation manager

• When "Valentino" Gets Personal: Is Customization the New Luxury?

  Hieke, S. (Contributor), Moreau, P. (Contributor) & Schreier, M. (Contributor)

  26 Oct 2017 → 29 Oct 2017

  Activity: Talk or presentation › Science to science

• When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding

  Schreier, M. (Speaker)

  19 May 2017 → 21 May 2017

  Activity: Talk or presentation › Science to science

• What determines consumers¿ price decisions? The influence of numeracy on the perception and elaboration of quantity information on product packages

  Janet Kleber (Contributor), Arnd Florack (Contributor) & Ellen Peters (Contributor)

  23 Mar 2017 → 25 Mar 2017

  Activity: Talk or presentation › Science to science

• Personizing the fruits of one's labor increases work motivation and performance

  Kaiser, U. (Contributor) & Schreier, M. (Contributor)

  12 Jan 2017 → 13 Jan 2017

  Activity: Talk or presentation › Science to science

• The hipster effect: Cues of a product's "original" production and feelings of groundedness

  Eichinger, I. (Contributor) & Schreier, M. (Contributor)

  12 Jan 2017 → 13 Jan 2017

  Activity: Talk or presentation › Science to science

• Retail Attractiveness and Customer Experience

  Scharitzer, D. (Speaker)

  1 Dec 2016

  Activity: Talk or presentation › Science to professionals/public

• More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfundin

  Bitterl, R. (Contributor) & Schreier, M. (Contributor)

  4 Nov 2016

  Activity: Talk or presentation › Science to science

• Reducing Consumer Alienation: The Effect of Making Product Producers Personal

  Fuchs, C. (Contributor), Schreier, M. (Contributor), Kaiser, U. (Contributor) & van Osselaer, S. (Contributor)

  27 Oct 2016 → 30 Oct 2016

  Activity: Talk or presentation › Science to science

• More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfunding

  Bitterl, R. (Contributor) & Schreier, M. (Contributor)

  27 Oct 2016 → 30 Oct 2016

  Activity: Talk or presentation › Science to science

• Made for You: The Effect of Consumer Identification on Consumer Preference

  Lim, S. (Contributor), van Osselaer, S. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  27 Oct 2016 → 30 Oct 2016

  Activity: Talk or presentation › Science to science

• Customization can improve your performance: The motivational consequences of the self-expressive customization of a product

  Kaiser, U. (Contributor), Schreier, M. (Contributor) & Janiszewski, C. (Contributor)

  24 May 2016 → 27 May 2016

  Activity: Talk or presentation › Science to science

• More Than Just the Money: Psychological Consequences of Participating in Crowdfunding

  Bitterl, R. (Contributor) & Schreier, M. (Contributor)

  24 May 2016 → 27 May 2016

  Activity: Talk or presentation › Science to science

• The value of marketing crowdsourced new products as such: Evidence from a randomized field experiment

  Nishikawa, H. (Contributor), Schreier, M. (Contributor), Fuchs, C. (Contributor) & Ogawa, S. (Contributor)

  24 May 2016 → 27 May 2016

  Activity: Talk or presentation › Science to science

• The power of personal

  van Osselaer, S. (Contributor), Schreier, M. (Contributor), Fuchs, C. (Contributor), Kaiser, U. (Contributor), Lim, S. (Contributor), Maira, E. (Contributor), Puntoni, S. (Contributor) & Goodman, J. (Contributor)

  24 May 2016 → 27 May 2016

  Activity: Talk or presentation › Science to science

• Ankereffekte bei prosozialen Entscheidungen

  Janet Kleber (Contributor), Stephan Dickert (Contributor) & Enrico Rubaltelli (Contributor)

  31 Mar 2016 → 2 Apr 2016

  Activity: Talk or presentation › Science to science

• Past - present - future of consumer neuroscience; Chair of Special Interest Group; Presentation: Evaluative conditioning of brand attitude-comparing explicit and implicit measures (with Peter Walla, Gerhard Brenner, Shannon Bosshard)

  Koller, M. (Contributor) & Lee, N. (Contributor)

  2016

  Activity: Talk or presentation › Science to science

• Beyond crossover-effects in product-dominant consumption systems

  Floh, A. (Contributor), Koller, M. (Contributor), Zauner, A. (Contributor) & Reutterer, T. (Contributor)

  2016

  Activity: Talk or presentation › Science to science

• EMPLOYER BRANDING – messen und managen

  Scharitzer, D. (Speaker)

  26 Nov 2015

  Activity: Talk or presentation › Science to professionals/public

• Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product

  Kaiser, U. (Contributor), Schreier, M. (Contributor) & Janiszeweski, C. (Contributor)

  1 Oct 2015 → 4 Oct 2015

  Activity: Talk or presentation › Science to science

• Employer Branding - Arbeitgeberattraktivität messen und managen

  Scharitzer, D. (Speaker)

  28 Sept 2015

  Activity: Talk or presentation › Science to professionals/public

• Moderators of anchoring effects in charitable giving

  Janet Kleber (Contributor), Stephan Dickert (Contributor) & Enrico Rubaltelli (Contributor)

  16 Aug 2015 → 20 Aug 2015

  Activity: Talk or presentation › Science to science

• When Consumers Become Backers: The Psychological Consequences of Participating in Crowdfunding

  Bitterl, R. (Contributor) & Schreier, M. (Contributor)

  13 Jul 2015 → 15 Jul 2015

  Activity: Talk or presentation › Science to science

• Mental Imagery, Impact, and Affect: A mediation model for charitable gving

  Stephan Dickert (Contributor), Janet Kleber (Contributor), Daniel Västfjäll (Contributor) & Paul Slovic (Contributor)

  25 Jun 2015 → 27 Jun 2015

  Activity: Talk or presentation › Science to science

• Monika Koller (Symposium Chair, 2015) submision with Hilke Plassmann, Nina Mazar, Nicole Robitaille, Gideon Nave, Charlotte Prevost, Julie Cousin, Dean Mobbs, Patrik Vuilleumier, Axel Linder, Zafrit Lewin, Anastasia Shuster, Dino J Levy (2015): Consumer Neuroscience. Applying Neuroscientific Methods to Destruct the Old, Challenge the Present and Create the New in Consumer Psychology

  Koller, M. (Speaker)

  25 Jun 2015 → 27 Jun 2015

  Activity: Talk or presentation › Science to science

• Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study

  Floh, A. (Contributor), Koller, M. (Contributor), Reutterer, T. (Contributor) & Zauner, A. (Contributor)

  27 May 2015

  Activity: Talk or presentation › Science to science

• Olfaction in consumption: measurement and applications

  Koller, M. (Contributor), Salzberger, T. (Contributor), Floh, A. (Contributor), Zauner, A. (Contributor), Sääksjärvi, M. (Contributor) & Schifferstein, H. (Contributor)

  27 May 2015

  Activity: Talk or presentation › Science to science

• Why and when consumers prefer products of user-driven firms

  Dahl, D. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  29 Jan 2015 → 30 Jan 2015

  Activity: Talk or presentation › Science to science

• WWG Forum Marketing (External organisation)

  Scharitzer, D. (Member)

  2015 → …

  Activity: Membership/function › Membership in Association/Society/Network

• NÖ-Werbung GmbH (External organisation)

  Scharitzer, D. (Member)

  2015

  Activity: Membership/function › Private sector

• International Journal of Research in Marketing (Journal)

  Schreier, M. (Member of editorial board)

  2015 → …

  Activity: Editorial work and peer-review › Member of Editorial Board

• Vienna University of Economics and Business (Organisational unit)

  Schreier, M. (Member)

  2015 → 2018

  Activity: Membership/function › University self-administration, Cooperation manager

• Vienna University of Economics and Business (Organisational unit)

  Scharitzer, D. (Member)

  2015

  Activity: Membership/function › University self-administration, Cooperation manager

• Università degli Studi di Cagliari (External organisation)

  Schreier, M. (Liaison officer)

  2015 → 2016

  Activity: Membership/function › University self-administration, Cooperation manager

• Evaluative Conditioning: Different Methods different Insights?

  Walla, P. (Contributor), Koller, M. (Contributor), Brenner, G. (Contributor) & Bosshard, S. (Contributor)

  26 Sept 2014 → 28 Sept 2014

  Activity: Talk or presentation › Science to science

• Applying Electroencephalography to Study Brand Attitude

  Bosshard, S. (Contributor), Bourke, J. (Contributor), Koller, M. (Contributor), Meier, J. (Contributor) & Walla, P. (Contributor)

  26 Sept 2014 → 28 Sept 2014

  Activity: Talk or presentation › Science to science

• Measuring Perceived Emotional Value: New Insights from Physiological Measures?

  Koller, M. (Contributor) & Walla, P. (Contributor)

  26 Sept 2014 → 28 Sept 2014

  Activity: Talk or presentation › Science to science

• Journal of Marketing Behavior (Journal)

  Schreier, M. (Member of editorial board)

  Sept 2014 → Jul 2022

  Activity: Editorial work and peer-review › Member of Editorial Board

• Truth detection: unbiased brain responses reflecting brand attitude

  Walla, P. (Contributor), Koller, M. (Contributor) & Bosshard, S. (Contributor)

  5 Jun 2014 → 7 Jun 2014

  Activity: Talk or presentation › Science to science

• Bocconi University (External organisation)

  Schreier, M. (Liaison officer)

  2014 → …

  Activity: Membership/function › University self-administration, Cooperation manager

• Öst. Gallup Institut, Karmasin Motivforschung (External organisation)

  Scharitzer, D. (Member)

  2014

  Activity: Membership/function › Private sector

• Europäisches Kartenzahlungssystem - für immer ein Phantom?

  Ewald Judt (Speaker)

  26 Sept 2013

  Activity: Talk or presentation › Science to science

• Why Consumers Prefer Products of User-Driven Firms: A Social Identity Account

  Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  4 Jun 2013 → 7 Jun 2013

  Activity: Talk or presentation › Science to science