Institute for Marketing Management

Activities

Activities per year 1970 2009 2010 2011 2012 2015 2025

• 172 Science to science
• 16 Science to professionals/public
• 15 University self-administration, Cooperation manager
• 10 Member of Editorial Board
• 24 More
  • 6 Journal article peer-review
  • 4 Appointment committee
  • 4 Membership in Association/Society/Network
  • 4 Private sector
  • 2 Organisation of conference/workshop/congress
  • 2 Other functions/memberships
  • 1 Editor of Scientific Journal or Conference
  • 1 Habilitation committee

Activities per year

Search results

• Analysing the negativity effect of online reviews

  Floh, A. (Contributor), Koller, M. (Contributor) & Zauner, A. (Contributor)

  4 Jun 2013 → 6 Jun 2013

  Activity: Talk or presentation › Science to science

• Vienna University of Economics and Business (Organisational unit)

  Schreier, M. (Member)

  2013

  Activity: Membership/function › Appointment committee

• Vienna University of Economics and Business (Organisational unit)

  Schreier, M. (Member)

  2013

  Activity: Membership/function › University self-administration, Cooperation manager

• SCP 2015 (Society for Consumer Psychology)

  Schreier, M. (Organiser)

  2013 → 2015

  Activity: Event participation/organisation › Organisation of conference/workshop/congress

• Vienna University of Economics and Business (Organisational unit)

  Schreier, M. (Member)

  2013

  Activity: Membership/function › University self-administration, Cooperation manager

• Spillover-Effects in the Perceived Value-Loyalty Intentions Link: The Case of Consumption-Systems

  Zauner, A. (Contributor), Floh, A. (Contributor), Koller, M. (Contributor) & Reutterer, T. (Contributor)

  9 Dec 2012

  Activity: Talk or presentation › Science to science

• Self-design effects on brand attachment and brand extension

  Kaiser, U. (Contributor), Schreier, M. (Contributor) & Ofir, C. (Contributor)

  4 Oct 2012 → 7 Oct 2012

  Activity: Talk or presentation › Science to science

• The Effect of eWoM Messages: An Experimental Approach

  Floh, A. (Contributor), Koller, M. (Contributor) & Zauner, A. (Contributor)

  2 Jul 2012 → 5 Jul 2012

  Activity: Talk or presentation › Science to science

• Self-customization effects on brand extension

  Kaiser, U. (Contributor), Schreier, M. (Contributor) & Ofir, C. (Contributor)

  29 Jun 2012 → 1 Jul 2012

  Activity: Talk or presentation › Science to science

• Need for Smell - Conceptualisation and measurement

  Koller, M. (Contributor), Zauner, A. (Contributor), Salzberger, T. (Contributor) & Floh, A. (Contributor)

  22 May 2012 → 25 May 2012

  Activity: Talk or presentation › Science to science

• Self-customization effects on brand extension

  Kaiser, U. (Contributor), Schreier, M. (Contributor) & Ofir, C. (Contributor)

  22 May 2012 → 25 May 2012

  Activity: Talk or presentation › Science to science

• "Need for Smell" - Conceptualisation and Measurement

  Koller, M. (Contributor), Zauner, A. (Contributor), Salzberger, T. (Contributor) & Floh, A. (Contributor)

  22 May 2012 → 25 May 2012

  Activity: Talk or presentation › Science to science

• The University of Warwick (External organisation)

  Schreier, M. (Liaison officer)

  2012 → 2015

  Activity: Membership/function › University self-administration, Cooperation manager

• Vienna University of Economics and Business (Organisational unit)

  Scharitzer, D. (Member)

  2012 → …

  Activity: Membership/function › University self-administration, Cooperation manager

• Norwegian School of Economics (External organisation)

  Schreier, M. (Liaison officer)

  2012 → 2015

  Activity: Membership/function › University self-administration, Cooperation manager

• Journal of Product Innovation Management (Journal)

  Schreier, M. (Member of editorial board)

  2012 → 2024

  Activity: Editorial work and peer-review › Member of Editorial Board

• austria-forum.org (Journal)

  Ewald Judt (Member of editorial board)

  2012 → …

  Activity: Editorial work and peer-review › Member of Editorial Board

• Vienna University of Economics and Business (Organisational unit)

  Scharitzer, D. (Member)

  2012 → …

  Activity: Membership/function › University self-administration, Cooperation manager

• Similar customer segments in the customer value-loyalty intentions - link? A cross-industry comparison

  Zauner, A. (Contributor), Floh, A. (Contributor), Koller, M. (Contributor) & Rusch, T. (Contributor)

  28 Nov 2011 → 30 Nov 2011

  Activity: Talk or presentation › Science to science

• The Relevance of Functional and Emotional Analogies when
  Launching New Products

  Loredana Viola (Speaker)

  25 Nov 2011 → 27 Nov 2011

  Activity: Talk or presentation › Science to science

• Shopping for apparel - How can kiosk systems help?

  Koller, M. (Contributor) & Königsecker, A. (Contributor)

  27 Oct 2011 → 28 Oct 2011

  Activity: Talk or presentation › Science to science

• How to boost perceived brand value? - Let's ask facebookers! (best conference paper award)

  Zauner, A. (Contributor), Fink, M. (Contributor) & Koller, M. (Contributor)

  27 Oct 2011 → 28 Oct 2011

  Activity: Talk or presentation › Science to science

• Being Connected - Perceived customer value in the smartphone age

  Koller, M. (Contributor), Zauner, A. (Contributor), Floh, A. (Contributor) & Foramitti, C. (Contributor)

  13 Oct 2011 → 16 Oct 2011

  Activity: Talk or presentation › Science to science

• Different functioning of rating scale formats - results from psychometric and physiological experiments

  Koller, M. (Contributor) & Salzberger, T. (Contributor)

  18 Jul 2011 → 22 Jul 2011

  Activity: Talk or presentation › Science to science

• The perceived value-loyalty-link: heterogeneity among car users

  Koller, M. (Contributor), Floh, A. (Contributor) & Zauner, A. (Contributor)

  5 Jul 2011 → 7 Jul 2011

  Activity: Talk or presentation › Science to science

• Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service

  Zauner, A. (Contributor), Koller, M. (Contributor) & Floh, A. (Contributor)

  5 Jul 2011 → 7 Jul 2011

  Activity: Talk or presentation › Science to science

• Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour

  Wolfgang Ziniel (Speaker)

  4 Jul 2011 → 7 Jul 2011

  Activity: Talk or presentation › Science to science

• Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context

  Prandelli, E. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  4 Jun 2011 → 7 Jun 2011

  Activity: Talk or presentation › Science to science

• All that is users might not be gold: exploring consumer preferences for user-designed products of fashion brands

  Dahl, D. (Contributor), Prandelli, E. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  4 Jun 2011 → 7 Jun 2011

  Activity: Talk or presentation › Science to science

• The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link

  Zauner, A. (Contributor), Floh, A. (Contributor) & Koller, M. (Contributor)

  24 May 2011 → 27 May 2011

  Activity: Talk or presentation › Science to science

• Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context

  Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  24 May 2011 → 27 May 2011

  Activity: Talk or presentation › Science to science

• Exploring consumer preferences for user-designed products of fashion brands: The role of "illusionary" distance and closeness between consumers and designers

  Dahl, D. (Contributor), Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  24 May 2011 → 27 May 2011

  Activity: Talk or presentation › Science to science

• Perceived Value in Consumption-Systems Applied to the Automotive Industry

  Zauner, A. (Contributor), Koller, M. (Contributor) & Floh, A. (Contributor)

  24 May 2011 → 27 May 2011

  Activity: Talk or presentation › Science to science

• Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour

  Wolfgang Ziniel (Speaker)

  14 Mar 2011 → 16 Mar 2011

  Activity: Talk or presentation › Science to science

• The Effect of Functional and Emotional Analogies on Perceived Relative Advantage and New Product Acceptance

  Viola, L. (Contributor), Koller, M. (Contributor) & Salzberger, T. (Contributor)

  1 Mar 2011

  Activity: Talk or presentation › Science to science

• Emotional Analogies: Conceptual Thoughts and Proposed Research Agenda

  Viola, L. (Contributor), Koller, M. (Contributor) & Sikora, A. (Contributor)

  1 Mar 2011

  Activity: Talk or presentation › Science to science

• Future-proof partnerships in the card business

  Ewald Judt (Speaker)

  22 Feb 2011 → 24 Feb 2011

  Activity: Talk or presentation › Science to science

• Preventing skimming - Avoiding damage from skimming

  Ewald Judt (Speaker)

  1 Feb 2011

  Activity: Talk or presentation › Science to science

• Journal of Marketing (Journal)

  Schreier, M. (Member of editorial board)

  2011 → …

  Activity: Editorial work and peer-review › Member of Editorial Board

• Finanz-Marketing Verband Österreich (External organisation)

  Scharitzer, D. (Member)

  2011 → …

  Activity: Membership/function › Private sector

• The Effect of Third-Party Product Reviews on Product Choice

  Wolfgang Ziniel (Speaker)

  29 Nov 2010 → 1 Dec 2010

  Activity: Talk or presentation › Science to science

• Perceived Customer Value from an Ecological Perspective: Conceptual Thoughts, Qualitative Findings and Proposed Research Agenda

  Koller, M. (Contributor), Floh, A. (Contributor), Zauner, A. (Contributor) & Viola, L. (Contributor)

  29 Nov 2010 → 1 Dec 2010

  Activity: Talk or presentation › Science to science

• Emotional versus functional Analogies as Determinants for New Product Acceptance

  Loredana Viola (Speaker)

  26 Nov 2010 → 28 Dec 2010

  Activity: Talk or presentation › Science to science

• Third-party product reviews and consumer behaviour

  Wolfgang Ziniel (Speaker)

  26 Nov 2010 → 28 Dec 2010

  Activity: Talk or presentation › Science to science

• Latent Constructs in Consumer Behaviour - Current Issues and Alternative Approaches

  Koller, M. (Speaker)

  8 Nov 2010

  Activity: Talk or presentation › Science to professionals/public

• Onlineforschung am Institut für Marketing-Management

  Wolfgang Ziniel (Speaker)

  23 Sept 2010

  Activity: Talk or presentation › Science to professionals/public

• New Ways of Understanding the Customer: Perceptual Maps from Forum Entries

  Wolfgang Ziniel (Speaker)

  16 Sept 2010 → 18 Sept 2010

  Activity: Talk or presentation › Science to science

• Purchasing a new car: the impact of multiple perceived value dimensions from an ecological perspective

  Koller, M. (Contributor), Floh, A. (Contributor) & Zauner, A. (Contributor)

  16 Sept 2010 → 18 Sept 2010

  Activity: Talk or presentation › Science to science

• A cross-industry comparison of customer value

  Zauner, A. (Contributor), Floh, A. (Contributor), Koller, M. (Contributor) & Judt, E. (Contributor)

  16 Sept 2010 → 18 Sept 2010

  Activity: Talk or presentation › Science to science

• Measuring the Relevance of Third‐Party Product Reviews for Customers' Preferences via a Paired Comparison Online Experiment

  Wolfgang Ziniel (Speaker)

  16 Sept 2010 → 18 Sept 2010

  Activity: Talk or presentation › Science to science