Institute for Marketing Management

Activities

Activities per year 1970 2009 2010 2011 2012 2015 2025

• 172 Science to science
• 16 Science to professionals/public
• 15 University self-administration, Cooperation manager
• 10 Member of Editorial Board
• 24 More
  • 6 Journal article peer-review
  • 4 Appointment committee
  • 4 Membership in Association/Society/Network
  • 4 Private sector
  • 2 Organisation of conference/workshop/congress
  • 2 Other functions/memberships
  • 1 Editor of Scientific Journal or Conference
  • 1 Habilitation committee

Activities per year

Search results

• A new angle on measurement in marketing in the 21st century. Theoretical underpinnings and empirical examples

  Salzberger, T. (Contributor) & Koller, M. (Contributor)

  9 Sept 2010 → 12 Sept 2010

  Activity: Talk or presentation › Science to science

• Behavioral post-consumption intentions from a higher-order multidimensional value perspective

  Zauner, A. (Contributor), Floh, A. (Contributor) & Koller, M. (Contributor)

  13 Aug 2010 → 16 Aug 2010

  Activity: Talk or presentation › Science to science

• The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups

  Viola, L. (Contributor), Zauner, A. (Contributor), Koller, M. (Contributor) & Floh, A. (Contributor)

  6 Aug 2010 → 8 Aug 2010

  Activity: Talk or presentation › Science to science

• Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge

  Koller, M. (Contributor), Floh, A. (Contributor) & Zauner, A. (Contributor)

  6 Jul 2010 → 8 Jul 2010

  Activity: Talk or presentation › Science to science

• Customer value in consumption-systems: the case of mobile telecommunication

  Zauner, A. (Contributor), Floh, A. (Contributor) & Koller, M. (Contributor)

  30 Jun 2010 → 3 Jul 2010

  Activity: Talk or presentation › Science to science

• Methoden und Anwendungsfelder von "Text Mining"

  Ziniel, W. (Contributor) & Ledermüller, K. (Contributor)

  25 Jun 2010

  Activity: Talk or presentation › Science to professionals/public

• Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats

  Koller, M. (Contributor), Salzberger, T. (Contributor) & Himmer, C. (Contributor)

  1 Jun 2010

  Activity: Talk or presentation › Science to science

• A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective

  Zauner, A. (Contributor), Floh, A. (Contributor) & Koller, M. (Contributor)

  1 Jun 2010 → 4 Jun 2010

  Activity: Talk or presentation › Science to science

• Information retrieval based quantitative text mining as foundation for perceptual mapping and information reduction methods. A use case of investigating job announcements.

  Ledermüller, K. (Contributor) & Ziniel, W. (Contributor)

  27 May 2010 → 28 May 2010

  Activity: Talk or presentation › Science to science

• Deriving Customers' Product Perception Spaces from Forum Postings

  Ziniel, W. (Contributor) & Ledermüller, K. (Contributor)

  27 May 2010 → 28 May 2010

  Activity: Talk or presentation › Science to science

• Functioning of Response Scales - an Eye-Tracking Study

  Koller, M. (Contributor), Salzberger, T. (Contributor) & Himmer, C. (Contributor)

  26 May 2010 → 28 May 2010

  Activity: Talk or presentation › Science to science

• Value für Stakeholder im Nonprofit Kontext: Eine Means-End-Chain Analyse

  Alexander Zauner (Contributor) & Gerlinde Palmetshofer (Contributor)

  18 Mar 2010 → 19 Mar 2010

  Activity: Talk or presentation › Science to science

• Biometrie zur Karteninhaber-
  Echtheitserkennung. Eine empirische Akzeptanzstudie

  Koller, M. (Speaker)

  25 Jan 2010

  Activity: Talk or presentation › Science to science

• Measuring the Perceived Quality Impact of Third-Party Product Reviews via Paired Comparisons

  Wolfgang Ziniel (Speaker)

  20 Jan 2010 → 21 Jan 2010

  Activity: Talk or presentation › Science to science

• MCÖ - Marketing Club Österreich (External organisation)

  Scharitzer, D. (Member)

  2010 → …

  Activity: Membership/function › Private sector

• Springer Verlag, Wien (Journal)

  Ewald Judt (Member of editorial board)

  2010 → 2013

  Activity: Editorial work and peer-review › Member of Editorial Board

• Vienna University of Economics and Business (Organisational unit)

  Scharitzer, D. (Member)

  2010 → …

  Activity: Membership/function › University self-administration, Cooperation manager

• The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions

  Floh, A. (Contributor), Koller, M. (Contributor) & Zauner, A. (Contributor)

  1 Dec 2009 → 4 Dec 2009

  Activity: Talk or presentation › Science to science

• Third-party Product Reviews and Perceived Quality

  Wolfgang Ziniel (Speaker)

  27 Nov 2009 → 29 Nov 2009

  Activity: Talk or presentation › Science to science

• The ongoing battle to protect the Austrian Bankomat ATM system

  Ewald Judt (Speaker)

  29 Oct 2009

  Activity: Talk or presentation › Science to science

• Consumers' Attitude towards Applying fMRI in Marketing Research

  Koller, M. (Speaker)

  22 Oct 2009 → 25 Oct 2009

  Activity: Talk or presentation › Science to science

• Alternative Measurement of Psychological Phenomena - Advances and Applications in "Neuromarketing"

  Koller, M. (Speaker)

  21 Sept 2009 → 23 Sept 2009

  Activity: Talk or presentation › Science to science

• The value of crowdsourcing. Can users really compete with professionals in generating new product ideas?

  Pötz, M. (Contributor) & Schreier, M. (Contributor)

  17 Jun 2009 → 19 Jun 2009

  Activity: Talk or presentation › Science to science

• Consumers´ innovativeness and quality perceptions of products designed by users

  Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  7 Jun 2009 → 9 Jun 2009

  Activity: Talk or presentation › Science to science

• Market research-based versus customer-based selection of product opportunities

  Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  7 Jun 2009 → 9 Jun 2009

  Activity: Talk or presentation › Science to science

• Customer Empowerment and Its Psychological Effects on Product Demand

  Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  3 Jun 2009 → 5 Jun 2009

  Activity: Talk or presentation › Science to science

• Mixed Methods in Online Research - Conceptualisation and Future Research Agenda

  Koller, M. (Contributor) & Sinitsa, E. (Contributor)

  6 Apr 2009 → 8 Apr 2009

  Activity: Talk or presentation › Science to science

• Kartenmarkt in Europa heute und morgen

  Ewald Judt (Speaker)

  1 Apr 2009 → 2 Apr 2009

  Activity: Talk or presentation › Science to science

• Vienna University of Economics and Business (Organisational unit)

  Scheuch, F. (Member)

  2009 → 2010

  Activity: Membership/function › Habilitation committee

• Vienna University of Economics and Business (Organisational unit)

  Scheuch, F. (Member)

  2009 → …

  Activity: Membership/function › Appointment committee

• Neuroscientific methods in applied market research: Status quo and future scenarios

  Koller, M. (Contributor) & Brenner, G. (Contributor)

  9 Oct 2008 → 10 Oct 2008

  Activity: Talk or presentation › Science to science

• The Nature of Ideas within Distributed Innovation Systems

  Pötz, M. (Contributor) & Schreier, M. (Contributor)

  4 Aug 2008 → 6 Aug 2008

  Activity: Talk or presentation › Science to science

• Creating added-value Services for card products to promote customer loyalty

  Ewald Judt (Speaker)

  2 Jul 2008 → 3 Jul 2008

  Activity: Talk or presentation › Science to science

• Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach

  Bharadwaj, S. (Contributor) & Floh, A. (Contributor)

  12 Jun 2008 → 14 Jun 2008

  Activity: Talk or presentation › Science to science

• Das Rasch-Modell als Messansatz in den Sozialwissenschaften - Aktueller Stand im Marketing

  Salzberger, T. (Speaker)

  19 May 2008

  Activity: Talk or presentation › Science to professionals/public

• Auswirkungen der SEPA auf Karten

  Ewald Judt (Speaker)

  7 Apr 2008 → 8 Apr 2008

  Activity: Talk or presentation › Science to science

• Measurement paradigms for marketing and international business - Frontiers and innovations, March 31/April 1, 2008, Manchester Business School, The University of Manchester

  Salzberger, T. (Speaker)

  1 Apr 2008

  Activity: Talk or presentation › Science to professionals/public

• A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry

  Koller, M. (Contributor) & Salzberger, T. (Contributor)

  16 Jan 2008 → 19 Jan 2008

  Activity: Talk or presentation › Science to science

• Vienna University of Economics and Business (Organisational unit)

  Scharitzer, D. (Member)

  2008 → …

  Activity: Membership/function › University self-administration, Cooperation manager

• Consumers’ Acceptance of Biometric Identification Technology in Financial Services – First Findings and Implications

  Koller, M. (Contributor) & Judt, E. (Contributor)

  3 Dec 2007 → 5 Dec 2007

  Activity: Talk or presentation › Science to science

• Single-Item Measures – Time for a Revival?

  Salzberger, T. (Speaker)

  3 Dec 2007 → 5 Dec 2007

  Activity: Talk or presentation › Science to science

• The Impact of Global Warming on Consumer Behaviour - First Findings from an Empirical Study

  Salzberger, T. (Speaker)

  3 Dec 2007 → 5 Dec 2007

  Activity: Talk or presentation › Science to science

• Bedeutung von Reliabilität und Validität im Rahmen von IRT-Modellen

  Salzberger, T. (Contributor) & Hatzinger, R. (Contributor)

  19 Oct 2007

  Activity: Talk or presentation › Science to science

• How can value be added to marketing theory by doing research on CEE?

  Schuh, A. (Speaker)

  20 Sept 2007 → 21 Sept 2007

  Activity: Talk or presentation › Science to science

• What the West can learn from the East

  Schuh, A. (Contributor) & Ploszajski, P. (Contributor)

  6 Sept 2007 → 7 Sept 2007

  Activity: Talk or presentation › Science to science

• Das Rasch-Modell als alternative Messtheorie in der quantitativen Marketingforschung, 4.-5. Juli 2007, Universität Dortmund, Lehrstuhl für Marketing

  Salzberger, T. (Speaker)

  5 Jul 2007

  Activity: Talk or presentation › Science to professionals/public

• Are Satisfied Customer More Profitabel? Examining the Satisfaction-profit-chain in the finance Industry

  Floh, A. (Contributor) & Bharadwaj, S. (Contributor)

  28 Jun 2007 → 30 Jun 2007

  Activity: Talk or presentation › Science to science

• Debitkartenstrategie in Österreich

  Ewald Judt (Speaker)

  20 Jun 2007

  Activity: Talk or presentation › Science to science

• Implications of Person Dependency in Longitudinal Data – Exemplified by a Measure of Cognitive Dissonance

  Salzberger, T. (Speaker)

  4 Jun 2007 → 8 Jun 2007

  Activity: Talk or presentation › Science to science

• Weißensee Verlag, Berlin (Journal)

  Ewald Judt (Member of editorial board)

  2007 → …

  Activity: Editorial work and peer-review › Member of Editorial Board