Institute for Marketing Management

Activities

Activities per year 1970 2009 2010 2011 2012 2015 2025

• 172 Science to science
• 16 Science to professionals/public
• 15 University self-administration, Cooperation manager
• 10 Member of Editorial Board
• 24 More
  • 6 Journal article peer-review
  • 4 Appointment committee
  • 4 Membership in Association/Society/Network
  • 4 Private sector
  • 2 Organisation of conference/workshop/congress
  • 2 Other functions/memberships
  • 1 Editor of Scientific Journal or Conference
  • 1 Habilitation committee

Activities per year

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• Excellence on the Customer Journey - was important, is important, and will be important!

  Judt, E. (Speaker)

  29 Feb 2024

  Activity: Talk or presentation › Science to professionals/public

• The role of marketing and social media for blood donors

  Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor) & Schreier, M. (Contributor)

  15 Dec 2023

  Activity: Talk or presentation › Science to professionals/public

• Candidate Experience - Keine Chance auf den zweiten „Ersten Eindruck“

  Scharitzer, D. (Speaker)

  14 Nov 2019

  Activity: Talk or presentation › Science to professionals/public

• Social Media Marketing

  Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor) & Schreier, M. (Contributor)

  12 Sept 2019

  Activity: Talk or presentation › Science to professionals/public

• “Difference that makes a difference”. Chancen und Grenzen bei der Positionierung als Arbeitgebermarke

  Scharitzer, D. (Speaker)

  22 Jun 2018

  Activity: Talk or presentation › Science to professionals/public

• Retail Attractiveness and Customer Experience

  Scharitzer, D. (Speaker)

  1 Dec 2016

  Activity: Talk or presentation › Science to professionals/public

• EMPLOYER BRANDING – messen und managen

  Scharitzer, D. (Speaker)

  26 Nov 2015

  Activity: Talk or presentation › Science to professionals/public

• Employer Branding - Arbeitgeberattraktivität messen und managen

  Scharitzer, D. (Speaker)

  28 Sept 2015

  Activity: Talk or presentation › Science to professionals/public

• Latent Constructs in Consumer Behaviour - Current Issues and Alternative Approaches

  Koller, M. (Speaker)

  8 Nov 2010

  Activity: Talk or presentation › Science to professionals/public

• Onlineforschung am Institut für Marketing-Management

  Wolfgang Ziniel (Speaker)

  23 Sept 2010

  Activity: Talk or presentation › Science to professionals/public

• Methoden und Anwendungsfelder von "Text Mining"

  Ziniel, W. (Contributor) & Ledermüller, K. (Contributor)

  25 Jun 2010

  Activity: Talk or presentation › Science to professionals/public

• Das Rasch-Modell als Messansatz in den Sozialwissenschaften - Aktueller Stand im Marketing

  Salzberger, T. (Speaker)

  19 May 2008

  Activity: Talk or presentation › Science to professionals/public

• Measurement paradigms for marketing and international business - Frontiers and innovations, March 31/April 1, 2008, Manchester Business School, The University of Manchester

  Salzberger, T. (Speaker)

  1 Apr 2008

  Activity: Talk or presentation › Science to professionals/public

• Das Rasch-Modell als alternative Messtheorie in der quantitativen Marketingforschung, 4.-5. Juli 2007, Universität Dortmund, Lehrstuhl für Marketing

  Salzberger, T. (Speaker)

  5 Jul 2007

  Activity: Talk or presentation › Science to professionals/public

• Rasch Modeling in Marketing (with RUMM 2020), November 30, 2006, School of Marketing, University of New South Wales, Sydney, Australia

  Salzberger, T. (Speaker)

  13 Dec 2006

  Activity: Talk or presentation › Science to professionals/public

• Kundenzufriedenheit und Bürgerorientierung aus der Sicht der Verwaltungswissenschaften

  Scharitzer, D. (Speaker)

  5 Oct 2006

  Activity: Talk or presentation › Science to professionals/public