Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Applying Large Language Models to Sponsored Search Advertising
Reisenbichler, M., Reutterer, T. & Schweidel, D. A., 2025, (Accepted/In press) In: Marketing Science. 2025, p. 1-19Publication: Scientific journal › Journal article › Research › peer-review
Open Access -
Ergebnissteuerung im Spannungsfeld zwischen Customer- und Product-Centricity
Janschek, O., Reutterer, T. & Schwarz, T., 2025, In: CFO aktuell - Zeitschrift für Finance & Controlling. 2025, 5, p. 195-198Publication: Scientific journal › Journal article › Research
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Picture Perfect: Engaging Customers with Visual Generative AI
Heitmann, M., Jansen, T. P. J., Reisenbichler, M. & Schweidel, D. A., 25 Jun 2025, (E-pub ahead of print) In: Journal of Marketing. 88 p.Publication: Scientific journal › Journal article › Research › peer-review
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Vienna Doctoral College on Digital Humanism
Sabou, M. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Dorner, V. (Researcher), Fellner-Röhling, G. (Researcher), Kirrane, S. (Researcher), Reutterer, T. (Researcher), Schamp, C. (Researcher), Schwabenbauer, A. (Researcher) & Maly, J. (Researcher)
1/10/24 → 30/09/29
Project: Research funding
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Destination competitiveness: competing for "shelf space" in the traveller's consideration set
Ring, A. (PI - Project head), Teichmann, K. (PI - Project head), Gasser, L. (Researcher) & Schneider, A. (Researcher)
1/06/09 → …
Project: Research funding
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Visitor Experiences at Cultural Attractions: Authenticity and the Use of Multimedia at the Sisi-Museum in Vienna
Bauer-Krösbacher, C. (PI - Project head)
1/10/07 → …
Project: Research funding
Activities
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Blind Spots in Broad Strokes: Limitations on the Use of LLMs for Marketing Research
Stromberg, M. (Speaker), Moe, W. W. (Contributor), Reutterer, T. (Contributor) & Schweidel, D. (Contributor)
15 Jun 2025Activity: Talk or presentation › Science to science
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From Google to AI Search: the Battle for Visibility in the Age of Large Language Models
Makar, G. (Speaker)
13 Jun 2025 → 15 Jun 2025Activity: Talk or presentation › Science to science
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ISMS Doctoral Consortium
Stromberg, M. (Participant)
11 Jun 2025 → 12 Jun 2025Activity: Event participation/organisation › Participation in conference/workshop/congress