Institute for Marketing and Consumer Research

Publications

Research output per year 1900 2007 2008 2009 2010 2011 2012 2013 2015 2016 2017 2018 2019 2020 2022

• 202 Journal article
• 59 Conference poster
• 58 Chapter in edited volume
• 53 Popular science article
• 121 More
  • 35 Contribution to conference proceedings
  • 16 Edited book (editorship)
  • 16 Book (monograph)
  • 12 Doctoral thesis
  • 11 Working/Discussion Paper
  • 9 Research report, expert opinion
  • 9 Other scientific publications
  • 4 Entry in encyclopedia
  • 4 Other contribution to journal
  • 3 Diploma thesis
  • 1 Textbook
  • 1 Lecture notes/Article in lecture notes/Teaching resources

Research output per year

Research output per year

Search results

• 2020

  The challenges and impact of privacy policy comprehension

  Korunovska, J., Kamleitner, B. & Spiekermann-Hoff, S., 2020, Twenty-Eighth European Conference on Information Systems (ECIS2020). Association for Information Systems (ed.). An Online AIS Conference, p. 1 - 17

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
• 2019

  Incidental Use of Promotional Merchandise and its Benefits for Unfamiliar Brands

  Marckhgott, E. & Kamleitner, B., 2019, 48th Annual EMAC Conference Proceedings. EMAC (ed.). Hamburg, p. 484

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2018

  How you found it matters: Autonomous discovery of hospitality venues fosters customer bonds

  Kokkoris, M., Hoelzl, E. & Kamleitner, B., 2018, European Advances in Consumer Research Volume 11. Geuens, Maggie, Pandelaere, Mario, Pham, Michel Tuan, Vermeir, Iris (ed.). Duluth, MN: Association for Consumer Research, p. 286

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Matte Packaging and its Effect on Perceived Naturalness of a Product

  Marckhgott, E. & Kamleitner, B., 2018, EACR 2018 Proceedings Volume 11. Maggie Geuens at al. (ed.). Gent, p. 79 - 80

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2017

  Free to choose: Belief in free will and indecisiveness

  Kokkoris, M., Baumeister, R. & Kühnen, U., 2017, NA - Advances in Consumer Research Volume 45. Ayelet Gneezy, Vlad Griskevicius, Patti Williams (ed.). San Diego: Association for Consumer Research, p. 00

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• How Beliefs about the Universal Potential for Ideal Body Weight Influence Fairness Perceptions of Price Discrimination

  Li, S., Kokkoris, M. & Savani, K., 2017, NA - Advances in Consumer Research Volume 45. Ayelet Gneezy, Vlad Griskevicius, Patti Williams (ed.). San Diego: Association for Consumer Research, p. 00

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Losing self-control but finding myself: Authenticity and choice satisfaction in self-control conflicts

  Kokkoris, M., Hoelzl, E. & Alós-Ferrer, C., 2017, La Londe 44th International Research Conference in Marketing Communications and Consumer Behavior. Tina M. Lowrey and Mario Pandelaere (ed.). La Londe, France, p. 30

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Self-controlled but Not Myself: When Restraint versus Indulgence Undermines Consumers’ Authenticity and Decision Satisfaction

  Kokkoris, M., Hoelzl, E. & Alós-Ferrer, C., 2017, NA - Advances in Consumer Research Volume 45. Ayelet Gneezy, Vlad Griskevicius, Patti Williams (ed.). San Diego: Association for Consumer Research, p. 00

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2016

  Consumer discrimination: How a choice mindset influences fairness perceptions of insurance premiums

  Kokkoris, M. & Savani, K., 2016, NA - Advances in Consumer Research Volume 44. Page Moreau and Stefano Puntoni (ed.). Duluth, MN: Association for Consumer Research, p. 743

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Do consumer choices make us narcissists? The role of self-referencing and self-affirmation

  Kokkoris, M., Sedikides, C. & Kühnen, U., 2016, NA - Advances in Consumer Research 44. Page Moreau and Stefano Puntoni (ed.). Duluth, MN: Association for Consumer Research, p. 744

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2015

  A Simulation of Householders Recycling Attitudes Based on the Theory of Planned Behavior

  Ceschi, A., Dorofeeva, K., Sartori, R., Dickert, S. & Scalco, A., 1 Sept 2015, Trends in Practical Applications of Agents, Multi-Agent Systems and Sustainability: Advances in Intelligent Systems and Computing. Bajo et al (ed.). Switzerland: Springer, p. 177 - 184

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Compassion and Prosocial Behavior. Is it Possible to Simulate them Virtually?

  Ceschi, A., Scalco, A., Dickert, S. & Sartori, R., 1 Sept 2015, Trends in Practical Applications of Agents, Multi-Agent Systems and Sustainability: Advances in Intelligent Systems and Computing.. Bajo et al (ed.). Switzerland: Springer, p. 207 - 214

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Healthiness by Default in Domestic and Foreign Food Products Choices

  Gineikiene, J., Schlegelmilch, B. B. & Ruzeviciute, R., 2015, Proceedings of the 44th European Marketing Academy. European Marketing Academy (ed.). Leuven, p. 10 - 15

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2014

  Don't mess with the crowd! The emergence and management of crowdsourcing disasters

  Füller, J., Hutter, K., Hautz, J. & Thürridl, C., 2014, Academy of Management Annual Meeting Proceedings. Academy of Management (ed.). Philadelphia, PA, p. 15432

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2012

  Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side

  Stangl, B., Kastner, M. & Felicitas, P., 1 Sept 2012, Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45). IEEE Computer Society's Conference Publishing Services (ed.). Maui, Hawaii: IEEE, p. 1 - 10

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• The influence of social desirability on data quality in face-to-face and web surveys

  Keusch, F., 1 Mar 2012, GOR 12. Proceedings 14th General Online Research. Kaczmirek, L., Irmer, C., Hellwig, O., Taddicken, M., Welker, M. (ed.). Mannheim: DGOF, p. 59

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2011

  (Dis-)Satisfiers for e-Learning User Interfaces

  Kastner, M. & Stangl, B., 1 Jun 2011, ICIS 2011 Proceedings. ICIS (ed.). Shanghai, China: AIS Association for Information Systems, p. 1-19 (Proceedings of the International Conference on Information Systems (ICIS)).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

  Open Access

  File
  15 Downloads (Pure)

• CSR-Communication: The Influence of Fit and Medium on Brand Image

  Kalteis, M., 1 Dec 2011, Symposium Proceedings. Rayman-Bacchus, Lez (ed.). London

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Does the direction of rating scales influence response behavior in web surveys?

  Keusch, F., 1 Aug 2011, Bringing together survey researchers in Europe. Proceedings of the 4th Conference of the European Survey Research Association. ESRA, Universite de Lausanne (ed.). Lausanne: ESRA, p. 179 - 180

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Mapping Learning Aids and Introducing Learning Styles as a Moderator

  Kastner, M. & Stangl, B., 2011, Proceedings of the 44th Hawaii International Conference on System Sciences (HICSS-44). IEEE Computer Society’s Conference Publishing Services (ed.). Kauai, Hawaii: IEEE, p. 1 - 10

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Multiple Choice and Constructed Response Tests: Do Test Format and Scoring Matter?

  Kastner, M. & Stangl, B., 2011, INTERNATIONAL CONFERENCE ON EDUCATION AND EDUCATIONAL PSYCHOLOGY 2010. Zafer Bekirogullari (ed.). Cyprus: Elsevier, Vol. Volume 12. p. 263 - 273 (Procedia - Social and Behavioral Sciences).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

  Open Access

  File
  5 Downloads (Pure)

• Online panels in marketing research: Who participates and why?

  Keusch, F. & Mayerhofer, W., 1 Apr 2011, 8th CIRCLE Internationale Conference for Marketing, Management, Finance, Consumer Behaviour, Tourism and Retailing Research. Book of Abstracts. Vignali, G., Vignali, C., Vranesevic, T. (ed.). Zagreb: Faculty of Economics and Business, University of Zagreb, Croatia, p. 127

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• The influence of personality traits and motives for joining on participation behavior in online panels

  Keusch, F., 1 Mar 2011, GOR 11. Proceedings 13th General Online Research. Taddicken, M., Welker, M., Geißler, H., Kaczmirek, L. (ed.). Düsseldorf: DGOF, p. 46

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• The influence of the direction of Likert-type scales in web surveys in different respondent groups

  Keusch, F., 1 Mar 2011, GOR 11. Proceedings 13th General Online Research. Taddicken, M., Welker, M., Geißler, H., Kaczmirek, L. (ed.). Düsseldorf: DGOF, p. 47

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2010

  Can a professional questionnaire layout make up for a boring topic? The moderating role of topic interest in the relationship between questionnaire layout, response rate, and data quality in online access panels

  Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Führer, R. & Kling, H., 1 Feb 2010, GOR 10. Proceedings 12th General Online Research Conference. Welker, M., Geißler, H., Kaczmirek, L., Wenzel, O. (ed.). Pforzheim: DGOF, p. 52

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• CSR and communication: How to Communicate Corporate Social Responsibility

  Kalteis, M., 1 Aug 2010, CSR and Global Governance. Güler Aras, David Crowther, Kristijan Krkač (ed.). Zagreb, Kroatien, p. 764 - 774

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Implications of Learning Behavior. An Investigation of Continuous Learning Processes

  Kastner, M., 1 Dec 2010, ICERI 2010 (International Conference of Education, Research and Innovation). L. Gómez Chova, D. Martí Delenguer, I. Candel Torres (ed.). Madrid (Spain): International Association of Technology, Education and Development (IATED), p. 2247 - 2257

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• The personality of online panel members: Moneygrubbing mercenaries or valuable respondents?

  Keusch, F., Mayerhofer, W. & Jungreithmaier, S., 1 Feb 2010, New directions - New insights. Proceedings Fourth German-French-Austrian Conference on Quantitative Marketing. Garaus, M., Weitzl, W., Wolfsteiner, E., Zimprich, M. (ed.). Wien: GFA, p. 41

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2009

  Increasing response rates in list based samples

  Keusch, F., Kurz, H. & Penzkofer, P., 1 Feb 2009, See more - Do more - Get more. Proceedings 11th General Online Research Conference. Welker, M., Geißler, H., Kaczmirek, L., Wenzel, O. (ed.). Wien: DGOF, p. 84

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Individualisierte Übungsbeispiele

  Furtmüller, G., Kastner, M. & Zihr, G., 1 Nov 2009, FNMA-Tagungsband 18: eBologna 2010 und darüber hinaus: Kompetenzorientierung – Studierendenzentrierung – Open Content und Standards. Verein „Forum Neue Medien in der Lehre Austria (fnm-austria)“ (ed.). Graz, p. 30 - 38

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2008

  Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market

  Hein, M., 1 Aug 2008, European Advances in Consumer Research Vol. 8. Borghini, St.; McGrath, M.A.; Otnes, C.C. (ed.). Milan, Italy: Association for Consumer Research, p. 274 - 277

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2004

  User Acceptance of Multifunctional Smart Cards

  Arami, M., Koller, M. & Krimmer, R., 2004, Proceedings of the 12th European Conference on Information Systems, Turku, Finland, June 2004.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 1998

  Brand Equity and Consumer Information Processing: A Proposed Model

  Schweiger, G., Strebinger, A. & Otter, T., 1998, Proceedings of the 1998 Marketing Exchange Colloquium, American Marketing Association 1998.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 1977

  Dimensionen der Werbeträgerbewertung durch den Mediaplaner - Eine empirische Studie

  Mazanec, J. & Schweiger, G., 1977, Personal- und Sozialorientierung der Betriebswirtschaftslehre. Bd. 3, Marketing, S. 1-27, Stuttgart 1977.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 1976

  Dimensionen der Werbeträgerbewertung durch den Mediaplaner - Eine empirische Studie (Kurzfassung)

  Mazanec, J. & Schweiger, G., 1976, Bericht der 23. Werbewirtschaftlichen Tagung, Wien, S. 205-216 1976.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings