Institute for Marketing and Consumer Research

Publications

Research output per year 1900 2007 2008 2009 2010 2011 2012 2013 2015 2016 2017 2018 2019 2020 2022

• 202 Journal article
• 59 Conference poster
• 58 Chapter in edited volume
• 53 Popular science article
• 121 More
  • 35 Contribution to conference proceedings
  • 16 Edited book (editorship)
  • 16 Book (monograph)
  • 12 Doctoral thesis
  • 11 Working/Discussion Paper
  • 9 Research report, expert opinion
  • 9 Other scientific publications
  • 4 Entry in encyclopedia
  • 4 Other contribution to journal
  • 3 Diploma thesis
  • 1 Textbook
  • 1 Lecture notes/Article in lecture notes/Teaching resources

Research output per year

Research output per year

Search results

• 2019

  Präferenz-Umkehr-Phänomen

  Kokkoris, M. & Hoelzl, E., 2019, Dorsch Lexikon der Psychologie: Wirtschaftspsychologie. Wirtz, Markus Antonius (ed.). Bern: Huber, p. 1310

  Publication: Chapter in book/Conference proceeding › Entry in encyclopedia

• 2015

  Overconsumption.

  Kokkoris, M. & Hoelzl, E., 2015, Real-World Decision Making: An Encyclopedia of Behavioral Economics.. M. Altman (ed.). Santa Barbara, CA

  Publication: Chapter in book/Conference proceeding › Entry in encyclopedia

• 2014

  Präferenz-Umkehr-Phänomen.

  Kokkoris, M. & Hoelzl, E., 2014, Dorsch Lexikon der Psychologie: Wirtschaftspsychologie.. M. A. Wirtz (ed.). Bern: Huber

  Publication: Chapter in book/Conference proceeding › Entry in encyclopedia

• 2001

  Antizyklische Werbung - Werbetiming

  Schweiger, G., 2001, Vahlens Großes Marketinglexikon. 2. Auflage 2001.

  Publication: Chapter in book/Conference proceeding › Entry in encyclopedia