Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness
Wlömert, N., Papies, D. & van Heerde, H., 1 Nov 2025, (E-pub ahead of print) In: Journal of Marketing.Publication: Scientific journal › Journal article › peer-review
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Indeed a ‛silver bullet’ – improving the measurement of ageing in consumer behaviour using the characteristic age approach
Zniva, R. & Weber, D., 24 Sept 2025, (E-pub ahead of print) In: Journal of Marketing Management. p. 1-41Publication: Scientific journal › Journal article › peer-review
Open Access -
Natural Affect DEtection (Nade): Using Emojis to Infer Emotions from Text
Hotz-Behofsits, C., Wlömert, N. & Abou Nabout, N., 13 Jan 2025, (E-pub ahead of print) In: Journal of Marketing.Publication: Scientific journal › Journal article › peer-review
Open Access
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BILAI: Bilateral AI Clusters of Excellence (COE)
Polleres, A. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Kirrane, S. (Researcher), Ekaputra, F. J. (Researcher), Sabou, M. (Researcher), Wlömert, N. (Researcher), Hornik, K. (Researcher), Akaichi, I. (Researcher), Dobriy, D. (Researcher), Ekaputra, F. J. (Researcher), Ferranti, N. (Researcher), Grünsteidl, M. N. (Researcher), Maly, J. (Researcher), Prock, A. (Researcher), Vazquez, M. (Researcher), Wyk, D. (Contact person for administrative matters), Nair, V. (Researcher), Kook, L. (Researcher), Kiesling, E. (Researcher), Rincon-Yanez, D. (Researcher), Bauer, F. (Researcher) & Mudugamuwa Hewage, M. H. (Researcher)
1/10/24 → 30/09/29
Project: Research funding
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What is the value of a fanpage? An empirical investigation
Weitzl, W. (PI - Project head), Wiesel, S. (PI - Project head) & Zniva, R. (PI - Project head)
1/08/15 → …
Project: Research funding
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European Multinational Study of Social Supermarkets
Szabo, D. (Researcher)
1/09/12 → …
Project: Research funding
Activities
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Your Impact Wrapped: How End-of-Year Impact Recaps and Goal-Setting Influence Donor Retention.
Fally, S. (Speaker), Güntürkün, B. P. (Contributor), Wlömert, N. (Contributor) & Schreier, M. (Contributor)
11 Sept 2025Activity: Talk or presentation › Science to science
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Navigating Retail Rebranding: Consumer Responses to Brand Unification within a Multi-Chain Context
Yudaeva, D. (Speaker)
15 Jun 2025Activity: Talk or presentation › Science to science
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2025 ISMS Marketing Science Conference
Yudaeva, D. (Participant)
13 Jun 2025 → 15 Jun 2025Activity: Event participation/organisation › Participation in conference/workshop/congress