WU Executive Academy

Balancing territorial identities: How consumers manage their ethnic, regional, and national identities in daily life and consumption situation
Stöttinger, B. & Penz, E., 2019, In: International Marketing Review. 36, 5, p. 805 - 827
Publication: Scientific journal › Journal article › peer-review
Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets
Qin, Y., Shi, L. H., Stöttinger, B. & Cavusgil, E., 2019, In: Canadian Journal of Administrative Sciences. 36, 3, p. 306 - 321
Publication: Scientific journal › Journal article › peer-review
European Business Marketing
Penz, E. & Stöttinger, B., 2018, The Routledge Companion to European Business. Suder, Gabriele; Riviere, Monica; Lindeque, Johan (ed.). Oxford: Taylor & Francis, p. 250 - 270
Publication: Chapter in book/Conference proceeding › Chapter in edited volume

ESG Strategies - the case of Patagonia
Nell, P. C. (Speaker)
27 Jun 2023
Activity: Talk or presentation › Science to professionals/public
15 Year Anniversary of the Executive MBA Bucharest
Nell, P. C. (Speaker)
20 Jun 2023
Activity: Talk or presentation › Science to professionals/public
WU Executive Academy (Organisational unit)
Dorner, V. (Member)
Dec 2022 → …
Activity: Membership/function › University self-administration, Cooperation manager

Profiles