Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Exhibition Event Evaluation Revisited: An Individual Value Approach
Mitchell, V.-W., Makri, A., Schlegelmilch, B. B. & Blaha, P., 2023, In: Event Management. 27, 1, p. 107-125 19 p.Publication: Scientific journal › Journal article › peer-review
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What we know about anticonsumption: An attempt to nail jelly to the wall
Makri, A., Schlegelmilch, B. B., Mai, R. & Dinhof, K., 2020, In: Psychology & Marketing. 37, 2, p. 177 - 215Publication: Scientific journal › Journal article › peer-review
Open AccessFile334 Downloads (Pure) -
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality
Theodosiou, M., Katsikea, E., Samiee, S. & Makri, A., 2019, In: Journal of Interactive Marketing. 47, p. 53 - 67Publication: Scientific journal › Journal article › Research › peer-review
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Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand
Zablocki, A., Makri, A. & Houston, M., 2019, In: Journal of Interactive Marketing. 46, p. 20 - 39Publication: Scientific journal › Journal article › Research › peer-review
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Emotions within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand [Corrigendum]
Zablocki, A., Makri, A., Schlegelmilch, B. B. & Houston, M. J., 2019, In: Journal of Interactive Marketing. 46, May, p. 20 - 39Publication: Scientific journal › Journal article › peer-review
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MICE Event Value Measurement
Mitchell, V. W. (Contributor), Makri, A. (Contributor), Schlegelmilch, B. B. (Contributor) & Blaha, P. (Contributor)
9 Jul 2019 → 12 Jul 2019Activity: Talk or presentation › Science to science
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Do you want to enrich the customer experience? Let customers negotiate
Ramón Jerónimo, M. Á. (Contributor), Stöttinger, B. (Contributor), Smith, B. (Contributor) & Makri, A. (Contributor)
28 May 2019 → 31 May 2019Activity: Talk or presentation › Science to science
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How global identity impact global digital brands: The case of Indonesia
Makri, A. (Contributor), Papadas, K.-K. (Contributor) & Schlegelmilch, B. B. (Contributor)
20 May 2019 → 23 May 2019Activity: Talk or presentation › Science to science
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What we Know About Anti-Consumption: An Attempt to Nail Jelly to the Wall.
Makri, A. (Contributor) & Schlegelmilch, B. B. (Contributor)
9 Nov 2018 → 10 Nov 2018Activity: Talk or presentation › Science to science
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Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand.
Makri, A. (Contributor), Schlegelmilch, B. B. (Contributor) & Papadas, K.-K. (Contributor)
26 Jul 2018 → 29 Jul 2018Activity: Talk or presentation › Science to science