19982023

Research activity per year

Personal profile

Expertise

  • Market research
  • Relationship Marketing
  • E-Marketing
  • Relationship Quality
  • Loyalty
  • Customer Value
  • E-Commerce
  • Consumer Behavior
  • Structural Equation Modeling
  • Multivariate Statistics

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or