Research output per year
Research output per year
Personal profile
Expertise
- Market research
- Relationship Marketing
- E-Marketing
- Relationship Quality
- Loyalty
- Customer Value
- E-Commerce
- Consumer Behavior
- Structural Equation Modeling
- Multivariate Statistics
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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I can’t get satisfaction: examining the moderating role of service brand authenticity in the relationship of imperfect experiences and satisfaction
Anninou, I., Stavraki, G. & Floh, A., Oct 2024, In: Journal of Services Marketing. 38, 7, p. 839-856Publication: Scientific journal › Journal article › peer-review
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Measuring individual differences in active smelling to evaluate products – The ENFAS-Instrument
Koller, M., Salzberger, T., Floh, A., Zauner, A., Sääksjärvi, M. & Schifferstein, H. N. J., 2023, In: Food Quality and Preference. 110Publication: Scientific journal › Journal article › peer-review
Open Access -
Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets
Luger, M., Hofer, K. M. & Floh, A., Apr 2022, In: International Business Review. 31, 2, 101903.Publication: Scientific journal › Journal article › peer-review
Open Access -
Service quality in social media communication of NPOs: The moderating effect of channel choice
Gartner, J., Fink, M., Floh, A. & Eggers, F., Dec 2021, In: Journal of Business Research. 137, p. 579-587 9 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
Effective entrepreneurial marketing on Facebook – A longitudinal study
Fink, M., Koller, M., Gartner, J., Floh, A. & Harms, R., 2018, In: Journal of Business Research. 113, p. 149-157Publication: Scientific journal › Journal article › peer-review
Open AccessFile184 Downloads (Pure)
Activities
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Drivers of the Startups' Gender Funding Gap: A Systematic Literature Review and the Way Forward
Werfer, C. (Speaker), Yoveska, M. (Speaker), Mohr, A. (Contributor) & Floh, A. (Contributor)
12 Dec 2024 → 14 Dec 2024Activity: Talk or presentation › Science to science
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The Effect of Informal Social Capital on Start-Up Internationalization
Yoveska, M. (Speaker), Floh, A. (Contributor) & Mohr, A. (Contributor)
22 Jul 2024 → 26 Jul 2024Activity: Talk or presentation › Science to science
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The Effect of Informal Social Capital on Start-Up Internationalization
Yoveska, M. (Speaker), Floh, A. (Contributor) & Mohr, A. (Contributor)
2 Jul 2024 → 6 Jul 2024Activity: Talk or presentation › Science to science
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From Bias to Balance: Unraveling Gender Equality Influences in the Start-ups’ Gender Funding Gap
Yoveska, M. (Speaker), Berky, A. Z. (Contributor), Floh, A. (Contributor), Mohr, A. (Contributor) & Dikova, D. (Contributor)
7 Mar 2024 → 8 Mar 2024Activity: Talk or presentation › Science to science
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The Effect of Informal Social Capital on Start-up Internationalization
Yoveska, M. (Speaker), Floh, A. (Contributor), Mohr, A. (Contributor) & Plakoyiannaki, E. (Contributor)
15 Dec 2023 → 17 Dec 2023Activity: Talk or presentation › Science to science
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Ass.Projekt 2023 Yoveska - From Bias to Balance: Unraveling Gender Equality Influences in the Gender Funding Gap
Yoveska, M. (PI - Project head), Berky, A. Z. (Deputy project head with power of attorney ), Floh, A. (Researcher), Mohr, A. (Researcher) & Dikova, D. (Researcher)
Project: Internal projects
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Recovery Managament of Electronic Services
Floh, A. (PI - Project head)
1/10/04 → 31/01/06
Project: Research funding
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Measuring the psychological determinants of customer retention on the WWW
Floh, A. (PI - Project head)
1/01/02 → 31/12/02
Project: Research funding