Research output per year
Research output per year
Personal profile
Expertise
- Market research
- Relationship Marketing
- E-Marketing
- Relationship Quality
- Loyalty
- Customer Value
- E-Commerce
- Consumer Behavior
- Structural Equation Modeling
- Multivariate Statistics
Publications
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Effective entrepreneurial marketing on Facebook – A longitudinal study
Fink, M., Koller, M., Gartner, J., Floh, A. & Harms, R., 2018, In: Journal of Business Research.Publication: Scientific journal › Journal article › peer-review
Open AccessFile31 Downloads (Pure) -
Multiple value dimensions spill-over - An experimental approach in a consumption system comprising a product and a service
Floh, A., Koller, M., Zauner, A. & Teller, C., 2017, In: Journal of Consumer Behaviour. 16, 4, p. 352 - 362Publication: Scientific journal › Journal article › peer-review
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Applications of the Need for Smell-Scale
Koller, M., Salzberger, T., Floh, A., Zauner, A., Sääksjärvi, M. & Schifferstein, H., 2016.Publication: Contribution to conference › Conference poster
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Beyond crossover-effects in product-dominant consumption systems.
Floh, A., Koller, M., Zauner, A. & Reutterer, T., 2016, Marketing in the age of data. European Marketing Academy (EMAC) (ed.). Oslo, p. 0Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study.
Floh, A., Koller, M., Reutterer, T. & Zauner, A., 2015, Proceedings of the 44th EMAC Conference. European Marketing Academy (EMAC) (ed.). LeuvenPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings
Activities
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Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study
Arne Floh (Contributor), Monika Koller (Contributor), Thomas Reutterer (Contributor) & Alexander Zauner (Contributor)
27 May 2015Activity: Talk or presentation › Science to science
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Olfaction in consumption: measurement and applications
Monika Koller (Contributor), Thomas Salzberger (Contributor), Arne Floh (Contributor), Alexander Zauner (Contributor), Maria Sääksjärvi (Contributor) & Hendrik Schifferstein (Contributor)
27 May 2015Activity: Talk or presentation › Science to science
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Analysing the negativity effect of online reviews
Arne Floh (Contributor), Monika Koller (Contributor) & Alexander Zauner (Contributor)
4 Jun 2013 → 6 Jun 2013Activity: Talk or presentation › Science to science
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Spillover-Effects in the Perceived Value-Loyalty Intentions Link: The Case of Consumption-Systems
Alexander Zauner (Contributor), Arne Floh (Contributor), Monika Koller (Contributor) & Thomas Reutterer (Contributor)
9 Dec 2012Activity: Talk or presentation › Science to science
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The Effect of eWoM Messages: An Experimental Approach
Arne Floh (Contributor), Monika Koller (Contributor) & Alexander Zauner (Contributor)
2 Jul 2012 → 5 Jul 2012Activity: Talk or presentation › Science to science
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Measuring the psychological determinants of customer retention on the WWW
1/01/02 → 31/12/02
Project: Research funding