Research output per year
Research output per year
Personal profile
Curriculum Vitae
Doctorate in Business and Economics (Dr. rer. oec.), Ruhr-University of Bochum
Award Date: 11 Feb 2015
External positions
Post-Doctoral Research Fellow
1 Feb 2015 → 28 Feb 2016
Doctoral Student, Ruhr-University of Bochum
1 Oct 2010 → 31 Jan 2015
Expertise
- Prosocial Consumer Behavior
- Moral decision-making
- Charity Marketing & Fundraising
- Relationship Management
- Field Experiments
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Negative Spillover Effects of Opt-out Defaults: Evidence from Organ Donation Policies
Güntürkün, B. P., Studte, S., Winkler, D., Clement, M., Tan, J. H. W., Merz, E.-M., Huis in 't Veld, E. & Ferguson, E., 20 Aug 2024, The Society for the Improvement of Psychological Science.Publication: Working/Discussion Paper › Working Paper/Preprint
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How attributions of coproduction motives shape customer relationships over time
Güntürkün, B. P., Haumann, T., Edinger-Schons, L. M. & Wieseke, J., Sept 2023, In: Journal of the Academy of Marketing Science. 51, September, p. 990–1018 28 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
Whether, When, and Why Functional Company Characteristics Engender Customer Satisfaction and Customer-Company Identification: The Role of Self-Definitional Needs
Kassemeier, R., Haumann, T. & Güntürkün, B. P., 2022, In: International Journal of Research in Marketing. 39, 3, p. 699-723 24 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
Why Opt-Out Defaults Diminish Living Organ Donations
Güntürkün, B. P., Studte, S., Merz, E.-M., Clement, M., Tan, J. H. W. & Ferguson, E., 24 May 2022, Proceedings of the European Marketing Academy: 51st Annual EMAC Conference, Budapest, May 24-27, 2022. European Marketing Academy (EMAC), A2022-107697Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
Open Access -
Consumer Attributions of Profit- and Customer Need-Driven Firm Motives in Coproduction Contexts
Güntürkün, B. P., Haumann, T., Edinger-Schons, L. M. & Wieseke, J., 2020, In: Advances in Consumer Research. 48, p. 379-380 2 p.Publication: Scientific journal › Conference article › peer-review
Activities
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The role of marketing and social media for blood donors
Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor) & Schreier, M. (Contributor)
15 Dec 2023Activity: Talk or presentation › Science to professionals/public
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The Effect of Personalized Impact Feedback on Social Media Sharing and New Donor Acquisition: A Field Experiment at the Red Cross
Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor), Schreier, M. (Contributor) & Eberhart, L. (Contributor)
8 Sept 2023Activity: Talk or presentation › Science to science
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Breaking the pattern: Emphasizing the negative trend in blood donations positively affects non-donors.
Fally, S. (Speaker) & Güntürkün, B. P. (Contributor)
8 Sept 2023Activity: Talk or presentation › Science to science
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Bridging research and practice: Promoting communication and collaboration
Güntürkün, B. P. (Speaker) & Zechmeister, E. (Speaker)
7 Sept 2023Activity: Talk or presentation › Science to professionals/public
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5th European Conference on Donor Health and Management
Güntürkün, B. P. (Chair) & Wlömert, N. (Chair)
7 Sept 2023 → 9 Sept 2023Activity: Event participation/organisation › Organisation of conference/workshop/congress
Projects
- 2 Finished
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WU Projects: Using impact communication and social media to increase donor retention and new donor acquisition in charity marketing
Güntürkün, B. P. (PI - Project head)
1/02/20 → 31/01/21
Project: Research funding
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Research Contract: Novel Approaches to Increase Donor Retention in Charity Marketing
Güntürkün, B. P. (PI - Project head)
1/02/20 → 30/06/22
Project: Research funding