Research output per year
Research output per year
Personal profile
Curriculum Vitae
Doctorate in Business and Economics (Dr. rer. oec.), Ruhr-University of Bochum
Award Date: 11 Feb 2015
External positions
Post-Doctoral Research Fellow
1 Feb 2015 → 28 Feb 2016
Doctoral Student, Ruhr-University of Bochum
1 Oct 2010 → 31 Jan 2015
Expertise
- Prosocial Consumer Behavior
- Moral decision-making
- Charity Marketing & Fundraising
- Relationship Management
- Field Experiments
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Crowding-out effects of opt-out defaults: Evidence from organ donation policies
Güntürkün, B. P., Studte, S., Winkler, D., Clement, M., Tan, J. H. W., Merz, E.-M., Huis in 't Veld, E. & Ferguson, E., 2025, In: PNAS Nexus. 4, 10Publication: Scientific journal › Journal article › peer-review
Open Access -
How attributions of coproduction motives shape customer relationships over time
Güntürkün, B. P., Haumann, T., Edinger-Schons, L. M. & Wieseke, J., Sept 2023, In: Journal of the Academy of Marketing Science. 51, September, p. 990–1018 28 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
Whether, When, and Why Functional Company Characteristics Engender Customer Satisfaction and Customer-Company Identification: The Role of Self-Definitional Needs
Kassemeier, R., Haumann, T. & Güntürkün, B. P., 2022, In: International Journal of Research in Marketing. 39, 3, p. 699-723 24 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
Disentangling the Differential Roles of Warmth and Competence Judgments in Customer-Service Provider Relationships
Güntürkün, B. P., Haumann, T. & Mikolon, S., 2020, In: Journal of Service Research - JSR. 23, 4, p. 476 - 503Publication: Scientific journal › Journal article › peer-review
Open AccessFile177 Downloads (Pure) -
Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity
Haumann, T., Güntürkün, B. P., Schons, L.-M. & Wieseke, J., 2015, In: Journal of Marketing. 79, 6, p. 17 - 33Publication: Scientific journal › Journal article › peer-review
Activities
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How Individual Impact Feedback drives Social Media Sharing and Donor Retention
Güntürkün, B. P. (Speaker)
23 Jan 2026Activity: Talk or presentation › Science to science
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Emlyon Business School
Güntürkün, B. P. (Visiting researcher)
23 Jan 2026Activity: Research and teaching visit (outgoing) › Research and teaching visits
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Yufei Qiu
Güntürkün, B. P. (Host)
19 Sept 2025 → 16 Oct 2025Activity: Hosting of visitors › Hosting an academic visitor
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Your Impact Wrapped: How End-of-Year Impact Recaps and Goal-Setting Influence Donor Retention.
Fally, S. (Speaker), Güntürkün, B. P. (Contributor), Wlömert, N. (Contributor) & Schreier, M. (Contributor)
11 Sept 2025Activity: Talk or presentation › Science to science
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European Conference on Donor Health and Management 2025
Güntürkün, B. P. (Participant)
10 Sept 2025 → 13 Sept 2025Activity: Event participation/organisation › Participation in conference/workshop/congress
Projects
- 2 Finished
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WU Projects: Using impact communication and social media to increase donor retention and new donor acquisition in charity marketing
Güntürkün, B. P. (PI - Project head)
1/02/20 → 31/01/21
Project: Research funding
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Research Contract: Novel Approaches to Increase Donor Retention in Charity Marketing
Güntürkün, B. P. (PI - Project head)
1/02/20 → 30/06/22
Project: Research funding