Assoz.Prof PD Dr. Baris Pascal Güntürkün

Publications

Research output per year 2012 2012 2015 2016 2017 2018 2019 2020 2022 2024

• 10 Contribution to conference proceedings
• 6 Journal article
• 1 Chapter in edited volume
• 1 Conference article
• 2 More
  • 1 Popular science article
  • 1 Working Paper/Preprint

Research output per year

Research output per year

Search results

• 2022

  Why Opt-Out Defaults Diminish Living Organ Donations

  Güntürkün, B. P., Studte, S., Merz, E.-M., Clement, M., Tan, J. H. W. & Ferguson, E., 24 May 2022, Proceedings of the European Marketing Academy: 51st Annual EMAC Conference, Budapest, May 24-27, 2022. European Marketing Academy (EMAC), A2022-107697

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

  Open Access
• 2019

  Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers' Reactions to Corporate Scandals

  Güntürkün, B. P., Haumann, T. & Edinger-Schons, L. M., 2019, Proceedings of the AMA Winter Academic Conference, Volume 30. American Marketing Association (AMA) (ed.). Chicago, Illinois, p. 249 - 250

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Understanding the Complexity of Customer-Company Relationships: Differences in the Drivers and Consequences of Customer Satisfaction and Customer-Company Identification

  Kassemeier, R., Haumann, T. & Güntürkün, B. P., 2019, Proceedings of the AMA Winter Academic Conference 2019: Unterstanding Complexity Transforming the Marketplace : February 22-24, 2019 : Austin, TX. Lam, S. K., Giesler, M. & Luo, X. (eds.). Chicago, Illinois: American Marketing Association, p. 216 - 217 (Proceedings of the AMA Winter Academic Conference, Vol. 30).

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2018

  A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification

  Kassemeier, R., Haumann, T., Güntürkün, B. P. & Wieseke, J., 2018, Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018. European Marketing Academy (ed.). Glasgow, p. 103 - 104

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals?

  Güntürkün, B. P., Haumann, T. & Edinger-Schons, L. M., 2018, Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018. European Marketing Academy (ed.). Glasgow, p. 100 - 102

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge

  Weitzl, W., Hutzinger, C., Güntürkün, B. P. & Einwiller, S., 2018, Proceedings of the 10th SERVSIG conference. AMA SERVSIG (ed.). Paris, p. 511 - 515

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2017

  Customers’ Motive Attributions in Coproduction Contexts

  Güntürkün, B. P., Haumann, T., Schons, L. M. & Wieseke, J., 2017, ANZMAC 2017 Marketing for Impact, Conference Proceedings. Australian & New Zealand Marketing Academy (ed.). Melbourne, Australia, p. 38

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2016

  How Marketing Strategies Shape Customers¿ Warmth and Competence Judgments of Organizations and their Divergent Effects on Key Relational and Transactional Marketing Outcomes

  Haumann, T., Güntürkün, B. P., Mikolon, S. & Wieseke, J., 2016, Proceedings of the 2016 Winter Marketing Educator's Conference. American Marketing Association (ed.). Las Vegas, NV: American Marketing Association, p. I-15 - I-16

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Investigating the Dynamic Effects of Customers' Attributions of Co-Production Motives for Customer's Satisfaction over Time

  Güntürkün, B. P., Haumann, T., Schons, L.-M. & Wieseke, J., 2016, Proceedings of the 2016 Winter Marketing Educator's Conference. American Marketing Association (ed.). Las Vegas, NV: American Marketing Association, p. K-43 - K-44

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 2014

  Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication

  Güntürkün, B. P., Haumann, T., Schons, L.-M. & Wieseke, J., 2014, AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25. Gary Hunter, Tom Steenburgh (ed.). Orlando, Florida, USA: American Marketing Association, p. N-2 - N-4

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings