Research output per year
Research output per year
Personal profile
Research interests
Research projects on Portuguese and Italian business communication with a focus on sustainability communication and diversity & inclusion (D&I) reporting
Short biography
Bernadette Hofer-Bonfim is a research and teaching associate at the Department of Business Communication at WU/Vienna University of Economics and Business. She holds a PhD in Business Communication from WU, with a multidisciplinary background in Romance Languages, Social and Cultural Anthropology, and Language and Communication Studies. Her research focuses on language-comparative and cross-cultural aspects of corporate communication, with a particular emphasis on corporate social responsibility (CSR) communication.
Curriculum Vitae
Business Communication, PhD, Diversitätsberichterstattung im Spannungsfeld zwischen Differenzierung und Standardisierung: Eine sprachenübergreifende Analyse., Vienna University of Economics and Business
Oct 2020 → Jan 2025
Exchange Year, Universidade Federal de Santa Catarina
2017 → 2018
Languages and Communication in international enterprises and organizations, MA, Universität Modena und Reggio Emilia (Università di Modena e Reggio Emilia)
2016 → 2018
Cultural and Social Anthropology, BA, University of Vienna
2013 → 2016
Romance Studies, BA, University of Vienna
2013 → 2016
Exchange Year, Università di Catania
2014 → 2015
External positions
Project Assistant, International Organization for Migration
Jan 2019 → Aug 2020
Research Intern, International Organization for Migration
Aug 2018 → Dec 2018
Graduate Research Assistant, University of Porto
Jan 2017 → Apr 2017
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Diversitätsberichterstattungen im Spannungsfeld zwischen Differenzierung und Standardisierung: Eine sprachenübergreifende Analyse
Hofer-Bonfim, B., 2025Publication: Thesis › Doctoral thesis
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Exploring linguistic diversity: Insights from two panel discussions on needs, policies and practices
Hofer-Bonfim, B. & Zehetgruber, M., Apr 2025, Linguistic Diversity in Professional Settings. Magdalena, Z., Hofer-Bonfim, B., Elisabeth, P. & Schnitzer, J. (eds.). Berlin: Frank & Timme, p. 289-306 (Inklusion und Gesellschaft, Vol. 7).Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Linguistic Diversity in Professional Settings
Zehetgruber, M. (Editor), Hofer-Bonfim, B. (Editor), Peters, E. (Editor) & Schnitzer, J. (Editor), Apr 2025, Berlin: Frank & Timme. (Inklusion und Gesellschaft, Vol. 7).Publication: Book/Editorship/Report › Edited book (editorship)
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Strategic re-organization or adaptation-based trend? DEI reporting in banking in Brazil, the US and Italy
Hofer-Bonfim, B. & Weder, F., Dec 2025, In: Corporate Communications. 30, 7, p. 138-155 18 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
Discurso ocupacional e gênero no campo das Ciências da Computação (CC): analisando as representações da classe ‘cientista computacional’ em páginas da web do curso das CC na UFSC
Hofer-Bonfim, B. & Barbosa Macedo, L., 2024, Campos, práticas e protocolos de pesquisa em análise de discurso crítica. Lopes Batista Júnior, J. R. (ed.). 1 ed. Campinas, SP: Pontes Editores, p. 93-156Publication: Chapter in book/Conference proceeding › Chapter in edited volume
Activities
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Strategic re-organization or adaptation-based trend? DEI Reporting in Banking in Brazil, the US, and Italy
Weder, F. (Speaker) & Hofer-Bonfim, B. (Contributor)
24 Sept 2025 → 27 Sept 2025Activity: Talk or presentation › Science to science
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"Typisch Mädchen! Typisch Burschen!" – Echt jetzt?!
Hofer-Bonfim, B. (Speaker)
15 Jul 2025Activity: Talk or presentation › Science to professionals/public
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Diversity reporting across countries: The role of global rating agencies
Hofer-Bonfim, B. (Speaker)
14 Jul 2025 → 16 Jul 2025Activity: Talk or presentation › Science to science
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Rooted in the Local, Aimed at the Global: A Cross-Linguistic Study of Diversity Reporting.
Hofer-Bonfim, B. (Speaker)
4 Jun 2025 → 6 Jun 2025Activity: Talk or presentation › Science to science
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Exploring Corporate Social Advocacy (CSA) across languages: A case study of Burger King's and Ben & Jerry's CSA approach
Hofer-Bonfim, B. (Speaker) & Schnitzer, J. (Speaker)
4 Jun 2025 → 6 Jun 2025Activity: Talk or presentation › Science to science
Projects
- 3 Finished
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Covid-19 and the global health threat of "vaccine hesitancy": Analysing #vaccine discourses in Brazilian Portuguese and in German on Twitter
Hofer-Bonfim, B. (Researcher)
1/12/21 → 31/03/22
Project: Research funding
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Diversity & Inclusion across languages Insights into communicative challenges from theory and practice
Hofer-Bonfim, B. (Researcher), Kölbl, E. (Researcher), Peters, E. (Researcher), Schnitzer, J. (Researcher) & Zehetgruber, M. (Researcher)
1/10/21 → 30/04/22
Project: Other