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Personal profile

Research interests

Bettina Fuhrmann is a professor of business education at Vienna University of Economics and Business (WU), and head of the Institute for Business Education as well as of the academic program Social Skills at WU. Her main fields of research and teaching are business didactics and economic education with a special emphasis on financial education. She represents WU as an affiliate member of the OECD International Network on Financial Education (INFE) and has established contacts to initiatives in financial education all over the world.


  • learning strategies
  • financial education
  • financial literacy
  • evaluation
  • teaching methods
  • enterprise simulation
  • instructional quality
  • educational evaluation
  • economic and business education
  • social skills
  • economic literacy