Research output per year
Research output per year
Personal profile
Expertise
- International Marketing Strategy
- Innovation in International Organisations
- Corporate Social Responsibility
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Employing Machine Learning for Capturing COVID-19 Consumer Sentiments from Six Countries: A Methodological Illustration
Schlegelmilch, B. B., Sharma, K. & Garg, S., 2022, In: International Marketing Review. 2022Publication: Scientific journal › Journal article › peer-review
Open Access -
Expending Midea´s International Business: Making Own Brand Manufacturing (OBM) a Strategic Priority
Schlegelmilch, B. B., 2022, In: The Case Centre. 2022, 33 p.Publication: Scientific journal › Case study
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Global Marketing Strategy - An Executive Digest
Schlegelmilch, B. B., 2022, Switzerland: Springer International Publishing.Publication: Book/Editorship/Report › Book (monograph)
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How normative appeals influence pro-environmental behavior: The role of individualism and collectivism
Saracevic, S., Schlegelmilch, B. B. & WU, T., 2022, In: Journal of Cleaner Production.Publication: Scientific journal › Journal article › peer-review
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To wait or not to wait: Effect of Apologies and Explanations on Customer Call Abandonment.
Wu, J., Wu, T., Zhang, H. & Schlegelmilch, B. B., 2022, In: The Service Industries Journal. 2022Publication: Scientific journal › Journal article › peer-review
Open Access
Activities
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The Future of Management Education: Implications for Business Schools
Bodo B. Schlegelmilch (Speaker)
18 Jul 2022Activity: Talk or presentation › Science to science
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Corporate Activism in Europe, India and the US: Diagnostic Framework and Future Research Agenda
Bodo B. Schlegelmilch (Speaker) & Selma Saracevic (Speaker)
6 Jul 2022Activity: Talk or presentation › Science to science
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The Global Education Vortex: Embrace Change or Become Irrelevant
Bodo B. Schlegelmilch (Speaker) & V.L. Crittenden (Speaker)
31 May 2022 → 2 Jun 2022Activity: Talk or presentation › Science to science
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Capturing International Consumer Perceptions of Brand Activism: Moving Towards Scale Development
Selma Saracevic (Speaker) & Bodo B. Schlegelmilch (Speaker)
31 May 2022 → 2 Jun 2022Activity: Talk or presentation › Science to science
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The Role of Self-Construal Level in the Relationship between Norm and Pro-Environmental Consumer Behavior: A Cross-Country Comparison
Selma Saracevic (Speaker), Bodo B. Schlegelmilch (Speaker) & Tong Wu (Speaker)
25 May 2022 → 27 May 2022Activity: Talk or presentation › Science to science