Research output per year
Research output per year
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
- 5 Journal article
-
More than a Feeling: Accuracy and Application of Sentiment Analysis
Hartmann, J., Heitmann, M., Siebert, C. & Schamp, C., 2022, In: International Journal of Research in Marketing.Publication: Scientific journal › Journal article › peer-review
-
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
Schamp, C., Heitmann, M., Tammo, B. & Katzenstein, R., 2022, In: Journal of Marketing Research (JMR).Publication: Scientific journal › Journal article › peer-review
-
The Power of Brand Selfies
Hartmann, J., Heitmann, M., Schamp, C. & Netzer, O., 2021, In: Journal of Marketing Research. 58, 6, p. 1159 - 1177Publication: Scientific journal › Journal article › peer-review
File3 Downloads (Pure) -
Comparing automated text classification methods
Hartmann, J., Huppertz, J., Schamp, C. & Heitmann, M., 2019, In: International Journal of Research in Marketing. 36, 1, p. 20 - 38Publication: Scientific journal › Journal article › peer-review
-
Consideration of ethical attributes along the consumer decision-making journey
Schamp, C., Heitmann, M. & Katzenstein, R., 2019, In: Journal of the Academy of Marketing Science. 47, p. 328 - 348Publication: Scientific journal › Journal article › peer-review
Activities
- 4 Science to science
-
The Power of Brand Selfies in Consumer-Generated Brand Images
Jochen Hartmann (Contributor), Mark Heitmann (Contributor), Christina Schamp (Contributor) & Oded Netzer (Contributor)
1 Oct 2020 → 4 Oct 2020Activity: Talk or presentation › Science to science
-
Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence
Robin Katzenstein (Contributor), Christina Schamp (Contributor) & Tammo Bijmolt (Contributor)
23 May 2017 → 26 May 2017Activity: Talk or presentation › Science to science
-
Sales effects of cause-related marketing campaigns and their moderators
Christina Schamp (Contributor), Alexander Permann (Contributor), Peter Leeflang (Contributor) & Mark Heitmann (Contributor)
24 May 2016 → 27 May 2016Activity: Talk or presentation › Science to science
-
Changing the rules of the game: Competition among cause-related marketing promotions
Christina Schamp (Contributor), Karin Ludwig (Contributor) & Mark Heitmann (Contributor)
26 May 2015 → 29 May 2015Activity: Talk or presentation › Science to science