Research output per year
Research output per year
Personal profile
Expertise
- Digital Literacy
- Psychology
- AI
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Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
Schamp, C., Hartmann, J. & Herhausen, D., 2024, In: NIM Marketing Intelligence Review. 16, 1, p. 42-48 7 p.Publication: Scientific journal › Journal article
File9 Downloads (Pure) -
From Trees to Vaccines: The Influence of Nonmonetary Donations on Consumer Response
Held, L., Schamp, C., Maier, L., Verlegh, P. & Peers, Y., Jun 2024.Publication: Contribution to conference › Conference paper
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Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations
Held, L., Schamp, C., Maier, L., Verlegh, P. & Peers, Y., May 2024.Publication: Contribution to conference › Conference paper
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Cause-related marketing as sales promotion
Schamp, C., Heitmann, M., Peers, Y. & Leeflang, P., Aug 2023, (E-pub ahead of print) In: Journal of Marketing Research (JMR).Publication: Scientific journal › Journal article › peer-review
Open Access -
More than a Feeling: Accuracy and Application of Sentiment Analysis
Hartmann, J., Heitmann, M., Siebert, C. & Schamp, C., Mar 2023, In: International Journal of Research in Marketing. 40, 1, p. 75-87 14 p., 40(1).Publication: Scientific journal › Journal article › peer-review
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Consumer Behavior Special Interest Group of the American Marketing Association 2024
Schamp, C. (Chair), Clegg, M. (Chair) & Held, L. (Organiser)
1 Jul 2024 → 3 Jul 2024Activity: Event participation/organisation › Organisation of conference/workshop/congress
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From Trees to Vaccines: The Influence of Nonmonetary Donations on Consumer Responses
Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Peers, Y. (Contributor) & Verlegh, P. (Contributor)
14 Jun 2024 → 15 Jun 2024Activity: Talk or presentation › Science to science
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Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations
Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Verlegh, P. (Contributor) & Peers, Y. (Contributor)
28 May 2024 → 31 May 2024Activity: Talk or presentation › Science to science
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The influence of shopping club nudges along the consumer decision journey
Schröder, N. (Speaker), Winter, B. (Contributor), Schamp, C. (Contributor) & Reutterer, T. (Contributor)
28 May 2024 → 31 May 2024Activity: Talk or presentation › Science to science
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Nudge or Necessity? Exploring the Effects of Shopping Nudges along the Consumer Journey
Winter, B. (Speaker), Schamp, C. (Contributor), Schröder, N. (Contributor) & Reutterer, T. (Contributor)
23 Nov 2023Activity: Talk or presentation › Science to science
Projects
- 1 Active
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Vienna Doctoral College on Digital Humanism
Sabou, M. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Dorner, V. (Researcher), Fellner-Röhling, G. (Researcher), Kirrane, S. (Researcher), Reutterer, T. (Researcher) & Schamp, C. (Researcher)
1/10/24 → 30/09/29
Project: Research funding