Research output per year
Research output per year
Personal profile
Expertise
- Digital Literacy
- Psychology
- AI
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Perceived Value vs. Actual Value: The Power of Nonmonetary Framing in Consumer Donations
Held, L., Schamp, C., Maier, L., Verlegh, P. & Peers, Y., 30 May 2025.Publication: Contribution to conference › Conference paper
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Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
Schamp, C., Hartmann, J. & Herhausen, D., 2024, In: NIM Marketing Intelligence Review. 16, 1, p. 42-48 7 p.Publication: Scientific journal › Journal article
File35 Downloads (Pure) -
Cause-related marketing as sales promotion
Schamp, C., Heitmann, M., Peers, Y. & Leeflang, P., 2024, In: Journal of Marketing Research (JMR). 61, 5, p. 955-974Publication: Scientific journal › Journal article › peer-review
Open Access -
From Trees to Vaccines: The Influence of Nonmonetary Donations on Consumer Response
Held, L., Schamp, C., Maier, L., Verlegh, P. & Peers, Y., Jun 2024.Publication: Contribution to conference › Conference paper
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Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations
Held, L., Schamp, C., Maier, L., Verlegh, P. & Peers, Y., May 2024.Publication: Contribution to conference › Conference paper
Activities
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48th ISMS Marketing Science Conference
Reutterer, T. (Participant), Schröder, N. (Participant) & Schamp, C. (Participant)
11 Jun 2026 → 13 Jun 2026Activity: Event participation/organisation › Participation in conference/workshop/congress
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Perceived Value vs. Actual Value: The Power of Nonmonetary Framing in Consumer Donations
Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Verlegh, P. (Contributor) & Peers, Y. (Contributor)
28 May 2025 → 30 May 2025Activity: Talk or presentation › Science to science
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How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey
Schamp, C. (Speaker), Schröder, N. (Contributor), Reutterer, T. (Contributor) & Schamp, C. (Contributor)
28 May 2025 → 30 May 2025Activity: Talk or presentation › Science to science
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How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey
Reutterer, T. (Speaker), Schamp, C. (Contributor) & Schröder, N. (Contributor)
25 May 2025 → 30 May 2025Activity: Talk or presentation › Science to science
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Quo Vadis Ethical Consumerism
Schamp, C. (Speaker)
28 Mar 2025Activity: Talk or presentation › Science to science
Projects
- 1 Active
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Vienna Doctoral College on Digital Humanism
Sabou, M. (PI - Project head), Disselbacher-Kollmann, K. (Contact person for administrative matters), Dorner, V. (researchers ), Fellner-Röhling, G. (researchers ), Kirrane, S. (researchers ), Reutterer, T. (researchers ), Schamp, C. (researchers ), Schwabenbauer, A. (researchers ), Maly, J. (researchers ) & Schuller, J. (researchers )
1/10/24 → 30/09/29
Project: Research funding