Univ.Prof. Dr. Christina Schamp

Activities

Activities per year 2015 2024 2024

• 8 Science to science
• 1 Organisation of conference/workshop/congress

Activities per year

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• Consumer Behavior Special Interest Group of the American Marketing Association 2024

  Schamp, C. (Chair), Clegg, M. (Chair) & Held, L. (Organiser)

  1 Jul 2024 → 3 Jul 2024

  Activity: Event participation/organisation › Organisation of conference/workshop/congress

• From Trees to Vaccines: The Influence of Nonmonetary Donations on Consumer Responses

  Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Peers, Y. (Contributor) & Verlegh, P. (Contributor)

  14 Jun 2024 → 15 Jun 2024

  Activity: Talk or presentation › Science to science

• Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations

  Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Verlegh, P. (Contributor) & Peers, Y. (Contributor)

  28 May 2024 → 31 May 2024

  Activity: Talk or presentation › Science to science

• The influence of shopping club nudges along the consumer decision journey

  Schröder, N. (Speaker), Winter, B. (Contributor), Schamp, C. (Contributor) & Reutterer, T. (Contributor)

  28 May 2024 → 31 May 2024

  Activity: Talk or presentation › Science to science

• Nudge or Necessity? Exploring the Effects of Shopping Nudges along the Consumer Journey

  Winter, B. (Speaker), Schamp, C. (Contributor), Schröder, N. (Contributor) & Reutterer, T. (Contributor)

  23 Nov 2023

  Activity: Talk or presentation › Science to science

• The Power of Brand Selfies in Consumer-Generated Brand Images

  Hartmann, J. (Contributor), Heitmann, M. (Contributor), Schamp, C. (Contributor) & Netzer, O. (Contributor)

  1 Oct 2020 → 4 Oct 2020

  Activity: Talk or presentation › Science to science

• Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence

  Katzenstein, R. (Contributor), Schamp, C. (Contributor) & Bijmolt, T. (Contributor)

  23 May 2017 → 26 May 2017

  Activity: Talk or presentation › Science to science

• Sales effects of cause-related marketing campaigns and their moderators

  Schamp, C. (Contributor), Permann, A. (Contributor), Leeflang, P. (Contributor) & Heitmann, M. (Contributor)

  24 May 2016 → 27 May 2016

  Activity: Talk or presentation › Science to science

• Changing the rules of the game: Competition among cause-related marketing promotions

  Schamp, C. (Contributor), Ludwig, K. (Contributor) & Heitmann, M. (Contributor)

  26 May 2015 → 29 May 2015

  Activity: Talk or presentation › Science to science