Activities per year
Activities
- 4 Science to science
- 4 results
Search results
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The Power of Brand Selfies in Consumer-Generated Brand Images
Jochen Hartmann (Contributor), Mark Heitmann (Contributor), Christina Schamp (Contributor) & Oded Netzer (Contributor)
1 Oct 2020 → 4 Oct 2020Activity: Talk or presentation › Science to science
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Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence
Robin Katzenstein (Contributor), Christina Schamp (Contributor) & Tammo Bijmolt (Contributor)
23 May 2017 → 26 May 2017Activity: Talk or presentation › Science to science
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Sales effects of cause-related marketing campaigns and their moderators
Christina Schamp (Contributor), Alexander Permann (Contributor), Peter Leeflang (Contributor) & Mark Heitmann (Contributor)
24 May 2016 → 27 May 2016Activity: Talk or presentation › Science to science
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Changing the rules of the game: Competition among cause-related marketing promotions
Christina Schamp (Contributor), Karin Ludwig (Contributor) & Mark Heitmann (Contributor)
26 May 2015 → 29 May 2015Activity: Talk or presentation › Science to science