Activities per year
- 9 results
Search results
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Consumer Behavior Special Interest Group of the American Marketing Association 2024
Schamp, C. (Chair), Clegg, M. (Chair) & Held, L. (Organiser)
1 Jul 2024 → 3 Jul 2024Activity: Event participation/organisation › Organisation of conference/workshop/congress
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From Trees to Vaccines: The Influence of Nonmonetary Donations on Consumer Responses
Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Peers, Y. (Contributor) & Verlegh, P. (Contributor)
14 Jun 2024 → 15 Jun 2024Activity: Talk or presentation › Science to science
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Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations
Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Verlegh, P. (Contributor) & Peers, Y. (Contributor)
28 May 2024 → 31 May 2024Activity: Talk or presentation › Science to science
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The influence of shopping club nudges along the consumer decision journey
Schröder, N. (Speaker), Winter, B. (Contributor), Schamp, C. (Contributor) & Reutterer, T. (Contributor)
28 May 2024 → 31 May 2024Activity: Talk or presentation › Science to science
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Nudge or Necessity? Exploring the Effects of Shopping Nudges along the Consumer Journey
Winter, B. (Speaker), Schamp, C. (Contributor), Schröder, N. (Contributor) & Reutterer, T. (Contributor)
23 Nov 2023Activity: Talk or presentation › Science to science
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The Power of Brand Selfies in Consumer-Generated Brand Images
Hartmann, J. (Contributor), Heitmann, M. (Contributor), Schamp, C. (Contributor) & Netzer, O. (Contributor)
1 Oct 2020 → 4 Oct 2020Activity: Talk or presentation › Science to science
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Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence
Katzenstein, R. (Contributor), Schamp, C. (Contributor) & Bijmolt, T. (Contributor)
23 May 2017 → 26 May 2017Activity: Talk or presentation › Science to science
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Sales effects of cause-related marketing campaigns and their moderators
Schamp, C. (Contributor), Permann, A. (Contributor), Leeflang, P. (Contributor) & Heitmann, M. (Contributor)
24 May 2016 → 27 May 2016Activity: Talk or presentation › Science to science
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Changing the rules of the game: Competition among cause-related marketing promotions
Schamp, C. (Contributor), Ludwig, K. (Contributor) & Heitmann, M. (Contributor)
26 May 2015 → 29 May 2015Activity: Talk or presentation › Science to science