Activities

Activities per year 2015 2015 2016 2017 2020 2020

• 4 Science to science

Activities per year

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• The Power of Brand Selfies in Consumer-Generated Brand Images

  Jochen Hartmann (Contributor), Mark Heitmann (Contributor), Christina Schamp (Contributor) & Oded Netzer (Contributor)

  1 Oct 2020 → 4 Oct 2020

  Activity: Talk or presentation › Science to science

• Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence

  Robin Katzenstein (Contributor), Christina Schamp (Contributor) & Tammo Bijmolt (Contributor)

  23 May 2017 → 26 May 2017

  Activity: Talk or presentation › Science to science

• Sales effects of cause-related marketing campaigns and their moderators

  Christina Schamp (Contributor), Alexander Permann (Contributor), Peter Leeflang (Contributor) & Mark Heitmann (Contributor)

  24 May 2016 → 27 May 2016

  Activity: Talk or presentation › Science to science

• Changing the rules of the game: Competition among cause-related marketing promotions

  Christina Schamp (Contributor), Karin Ludwig (Contributor) & Mark Heitmann (Contributor)

  26 May 2015 → 29 May 2015

  Activity: Talk or presentation › Science to science