Activities per year
Personal profile
Expertise
- Retailing
- Branding
- Rebranding
- Brand Management
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ISMS 48th Marketing Science Conference 2026
Yudaeva, D. (Participant)
10 Jun 2026 → 13 Jun 2026Activity: Event participation/organisation › Participation in conference/workshop/congress
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SALTY 2025
Yudaeva, D. (Participant)
14 Sept 2025 → 16 Sept 2025Activity: Event participation/organisation › Participation in conference/workshop/congress
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Navigating Retail Rebranding: Consumer Responses to Brand Unification within a Multi-Chain Context
Yudaeva, D. (Speaker)
15 Jun 2025Activity: Talk or presentation › Science to science
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Navigating Retail Rebranding: Consumer Responses to Brand Unification Wihin a Multi-Chain Context
Wlömert, N. (Contributor) & Yudaeva, D. (Speaker)
15 Jun 2025Activity: Talk or presentation › Science to science
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2025 ISMS Marketing Science Conference
Yudaeva, D. (Participant)
13 Jun 2025 → 15 Jun 2025Activity: Event participation/organisation › Participation in conference/workshop/congress
Projects
- 1 Active
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Navigating Retail Rebranding: Consumer Responses to Brand Consolidation within a Multi-Chain Context
Yudaeva, D. (PI - Project head) & Wlömert, N. (Deputy project head with power of attorney )
1/09/24 → …
Project: Internal projects
Press/Media
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Daten statt Bauchgefühl: Wie lokale Marken mit Paneldaten verhandeln
1/04/26
1 Media contribution
Press/Media
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Marken mit Meinung: Wie Brand Activism den Einzelhandel beeinflusst
1/02/25
1 Media contribution
Press/Media
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Wie Handelsunternehmen junge Talente wieder besser gewinnen und halten können
1/04/23
1 Media contribution
Press/Media