Research output per year
Research output per year
Personal profile
Expertise
- Employer Branding
- Communication
- Social Media
- Marketing Controlling
- customer satisfaction
- employee satisfaction
- employee survey
- Public Management
- service management
- marketing concept
- strategic marketing
- marketing strategy
- Change Management
- sales and distribution
- service marketing
- brand management
- consumer behaviour
- e-marketing
- Call Center
- Complaint Management
Publications
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Customer orientation among employees in public administration: A transnational, longitudinal study
Korunka, C., Scharitzer, D., Carayon, P., Hoonakker, P., Sonnek, A. & Sainfort, F., 2007, In: Applied Ergonomics. 38, 3, p. 307 - 315Publication: Scientific journal › Journal article › Research › peer-review
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Kundenorientierung erlebbar machen - Inszenieren Sie Dienstleistungen
Scharitzer, D., 3 Jan 2007, focus consulting.Publication: Popular science articles (i.e. magazines) › Popular science article
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Kundenorientierung im Call-Center
Ebner, M., Korunka, C. & Scharitzer, D., 1 Feb 2007, Wien: WU Universitätsverlag/Facultas.Publication: Book/Editorship/Report › Book (monograph)
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Relationshipmanagement bei Dienstleistungen - Umsetzung von Erlebnismarketing im Relationshipmanagement
Scharitzer, D., 2006, Relationship Management - mit Beiträgen aus Wissenschaft und Praxis. Rössl, Dietmar (ed.). Wien: WU Universitätsverlag/Facultas, p. 115 - 127Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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Dienstleistungsmarketing - Entwicklung und zukünftige Perspektiven
Scharitzer, D., 2005, Innovationen im sektoralen Marketing 2005.Publication: Chapter in book/Conference proceeding › Chapter in edited volume
Activities
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Candidate Experience - Keine Chance auf den zweiten „Ersten Eindruck“
Dieter Scharitzer (Speaker)
14 Nov 2019Activity: Talk or presentation › Science to professionals/public
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“Difference that makes a difference”. Chancen und Grenzen bei der Positionierung als Arbeitgebermarke
Dieter Scharitzer (Speaker)
22 Jun 2018Activity: Talk or presentation › Science to professionals/public
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Retail Attractiveness and Customer Experience
Dieter Scharitzer (Speaker)
1 Dec 2016Activity: Talk or presentation › Science to professionals/public
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EMPLOYER BRANDING – messen und managen
Dieter Scharitzer (Speaker)
26 Nov 2015Activity: Talk or presentation › Science to professionals/public
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Employer Branding - Arbeitgeberattraktivität messen und managen
Dieter Scharitzer (Speaker)
28 Sept 2015Activity: Talk or presentation › Science to professionals/public
Projects
- 5 Finished
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Testing the App "My Time"
Scharitzer, D. (PI - Project head) & Hieke, S. (Researcher)
1/07/16 → 1/03/17
Project: Research funding
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Evaluation of quality management interventions in public services (New Public Management) from the employees´ and customers´ perspective
Scharitzer, D. (PI - Project head)
1/10/99 → 30/06/02
Project: Research funding
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Quality in the public sector: effects of a TQM intervention on employees' strain and satisfaction
1/01/98 → 31/01/99
Project: Research funding