ao.Univ.Prof. Dr. Elfriede Penz

ao.Univ.Prof. Mag.Dr.phil., MAS, Euro Ph.D. on Social Representations and Communication

1996 …2023

Research activity per year

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Personal profile

Curriculum Vitae

Kulturmanagement, Diplom


Marketing, Visiting Fellow, Lancaster University Management School


Psychologie, Doktorat, Fakultät für Psychologie der Universität Wien


Psychologie, Diplom, Fakultät für Psychologie der Universität Wien


Psychologie, Erasmus, Sapienza University of Rome



  • consumer behavior
  • consumer psychology
  • international marketing research
  • Sustainable Consumption
  • Business Modelling
  • Mixed Methods

Austrian Classification of Fields of Science and Technology (OEFOS)

  • 501029 Economic psychology
  • 501002 Applied psychology
  • 502019 Marketing
  • 502020 Market research
  • 605006 Cultural management
  • 605007 Digital humanities
  • 604019 Art history

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or