Research output per year
Research output per year
Personal profile
Curriculum Vitae
History of Arts, Bachelor of Arts (BA), University of Vienna
1 Oct 2020 → 11 Mar 2024
Award Date: 11 Mar 2024
Kulturmanagement, Master of Advanced Studies (MAS), Universität für Musik und Darstellende Kunst Wien
1996 → 2006
Award Date: 15 Mar 2006
Psychology, European Ph.D. , European Ph.D. on Social Representations and Communication, University "La Sapienza", Rome, University of Helsinki and University of Lisbon (ISCTE)
1997 → 2001
Award Date: 3 Sept 2001
Marketing, Visiting Fellow, Lancaster University Management School
2005
Psychologie, Doktorat, Fakultät für Psychologie der Universität Wien
1996 → 2000
Psychologie, Diplom, Fakultät für Psychologie der Universität Wien
1990 → 1996
Psychologie, Erasmus, Sapienza University of Rome
1995
Expertise
- consumer behavior
- consumer psychology
- international marketing research
- Sustainable Consumption
- Business Modelling
- Mixed Methods
Austrian Classification of Fields of Science and Technology (OEFOS)
- 501029 Economic psychology
- 501002 Applied psychology
- 502019 Marketing
- 502020 Market research
- 605006 Cultural management
- 605007 Digital humanities
- 604019 Art history
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Creating a Trusting Environment in the Sharing Economy: Unpacking Mechanisms for Trust-building used by Peer-to-Peer Carpooling Platforms.
Hartl, B., Penz, E. & Schüßler, E., 2025, (E-pub ahead of print) In: Journal of Cleaner Production. 144661.Publication: Scientific journal › Journal article › peer-review
Open Access -
Habit Transformation in Times of Crisis: How Green Values Promote Sustainable Mobility
Freudenreich, T. & Penz, E., 2024, In: Sustainability. 16, 10, 4253.Publication: Scientific journal › Journal article › peer-review
Open Access -
Psychological reactance in assertive green advertising: addressing the role of individual values
Freudenreich, T. & Penz, E., 2024, In: Journal of Consumer Marketing. 42, 1, p. 24-37 14 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
‘One bad apple won’t spoil the bunch’ – Representations of the “sharing economy”
Hartl, B., Marth, S., Hofmann, E. & Penz, E., Apr 2024, In: Journal of Business Research. 176, 114580.Publication: Scientific journal › Journal article › peer-review
Open Access -
Community Garden Without A Sense Of Community? An Investigation Of Consumer Movements Exemplarily Undertaken In Community Gardens
Penz, E., Hofmann, E. & Hartl, B., Jul 2023.Publication: Contribution to conference › Conference poster
Activities
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Who is responsible for Saving the World?
Polsa, P. (Speaker), Penz, E. (Speaker) & Lüdicke, M. (Contributor)
17 Jun 2024 → 20 Jun 2024Activity: Talk or presentation › Science to science
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EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH
Freudenreich, T. (Speaker) & Penz, E. (Contributor)
20 Jul 2023 → 23 Jul 2023Activity: Talk or presentation › Science to science
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Regulation in sharing economy organizations: An experiment examining consumers contributions and usage of a shared object.
Hofmann, E. (Contributor), Hartl, B. (Contributor), Sabitzer, T. (Contributor), Marth, S. (Contributor), Penz, E. (Contributor) & Hölzl, E. (Contributor)
8 Sept 2021 → 10 Sept 2021Activity: Talk or presentation › Science to science
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Regulating consumers’ contributions and usage of a shared good: An experimental approach.
Hofmann, E. (Contributor), Hartl, B. (Contributor), Sabitzer, T. (Contributor), Marth, S. (Contributor), Penz, E. (Contributor) & Hölzl, E. (Contributor)
10 Jun 2021 → 13 Jun 2021Activity: Talk or presentation › Science to science
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Anonymous Gift-Giving. Motives and Its Beneficiaries
Marth, S. (Contributor), Hartl, B. (Contributor), Hofmann, E. (Contributor) & Penz, E. (Contributor)
1 Oct 2020 → 4 Oct 2020Activity: Talk or presentation › Science to science
Projects
- 7 Finished
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INTER-ACT Interactive Consensus-based Development of a Copyright Model Act
Penz, E. (PI - Project head) & Reiter, C. (Researcher)
1/02/19 → 31/07/20
Project: Research funding
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Interactive Consensus-based Development of a Copyright Model Act
Appl, C. (PI - Project head), Penz, E. (PI - Project head) & Homar, P. (Researcher)
15/07/17 → 30/06/19
Project: Research funding
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Collaborative Consumption: Power, Trust, and Cooperation
Hofmann, E. (PI - Project head), Marth, S. (Researcher), Penz, E. (Researcher), Sabitzer, T. (Researcher) & Hartl, B. (Contact person for administrative matters)
1/05/17 → 30/04/21
Project: Research
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Ethnic Identity as important influence on consumer decision-making
Stöttinger, B. (PI - Project head) & Penz, E. (Researcher)
1/09/12 → 30/09/18
Project: Research
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Growth and Sustainability - In Contradiction or a Chance?
Penz, E. (PI - Project head)
1/03/12 → 28/02/13
Project: Research funding