ao.Univ.Prof. Dr. Elfriede Penz, BA, MAS, Eur.Ph.D.

Publications

Research output per year 1996 2001 2003 2004 2007 2008 2009 2010 2012 2015 2018 2019 2021 2022 2024

• 47 Journal article
• 20 Chapter in edited volume
• 20 Contribution to conference proceedings
• 5 Conference poster
• 11 More
  • 4 Other scientific publications
  • 2 Doctoral thesis
  • 1 Edited book (editorship)
  • 1 Research report, expert opinion
  • 1 Conference paper
  • 1 Diploma thesis
  • 1 Habilitation

Research output per year

Research output per year

Search results

• 2023

  EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH

  Freudenreich, T. & Penz, E., 2023.

  Publication: Contribution to conference › Conference paper

  Open Access