Elisabeth Götze

Research activity per year

Schwerpunkt Kids: Einflussreich und markenbewusst
Götze, E., 1 Sept 2016, MARKENARTIKEL.
Publication: Popular science articles (i.e. magazines) › Popular science article
McDonald's Corporate Social Responsibility Challenge
Öberseder, M., Götze, E., Saupper, A.-M. & Wilhelmer, C., 1 May 2011
Publication: Other publications › Business case
Children's Impact on Innovation Decision Making. A Diary Study.
Götze, E., Prange, C. & Uhrovska, I., 1 May 2009, In: European Journal of Marketing. 43, 1/2, p. 264 - 295
Publication: Scientific journal › Journal article › Research › peer-review
Tapping the Manager's Mind. The Use of Diary Studies in International Management
Prange, C. & Götze, E., 1 May 2009, Proceedings of the 2nd Annual Euromed Conference. Euromed Academy of Business (ed.). Salerno, p. 2032 - 2034
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
A Paradigm Shift? Children Introducing Product Innovations to Their Parents
Götze, E., 1 Sept 2006, Child and Teen Consumption. Copenhagen Business School (ed.). Copenhagen: CBS Center for Marketing Communication, p. 42-45
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Vienna University of Economics and Business (Organisational unit)
Götze, E. (Member)
2017 → …
Activity: Membership/function › University self-administration, Cooperation manager
WU Wien
Götze, E. (Mentor)
2016 → …
Activity: Review activities and consultancy › Mentoring
University of Glasgow (External organisation)
Götze, E. (Liaison officer)
2016 → …
Activity: Membership/function › University self-administration, Cooperation manager
Lehrveranstaltungsleiterin
Götze, E. (Other)
2015 → …
Activity: Other scientific work
Vortragstätigkeit bei den Tagen der offenen Tür
Götze, E. (Other)
2015 → …
Activity: Other scientific work

Dr. Elisabeth Götze