Personal profile
Expertise
- Teaching in multicultural classes
- consumer behaviour
- ethics in marketing
- child marketing
- youth marketing
Publications
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Schwerpunkt Kids: Einflussreich und markenbewusst
Götze, E., 1 Sept 2016, MARKENARTIKEL.Publication: Popular science articles (i.e. magazines) › Popular science article
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McDonald's Corporate Social Responsibility Challenge
Öberseder, M., Götze, E., Saupper, A.-M. & Wilhelmer, C., 1 May 2011Publication: Other publications › Business case
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Children's Impact on Innovation Decision Making. A Diary Study.
Götze, E., Prange, C. & Uhrovska, I., 1 May 2009, In: European Journal of Marketing. 43, 1/2, p. 264 - 295Publication: Scientific journal › Journal article › peer-review
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Tapping the Manager's Mind. The Use of Diary Studies in International Management
Prange, C. & Götze, E., 1 May 2009, Proceedings of the 2nd Annual Euromed Conference. Euromed Academy of Business (ed.). Salerno, p. 2032 - 2034Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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A Paradigm Shift? Children Introducing Product Innovations to Their Parents
Götze, E., 1 Sept 2006, Child and Teen Consumption. Copenhagen Business School (ed.). Copenhagen: CBS Center for Marketing Communication, p. 42-45Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
Activities
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Vienna University of Economics and Business (Organisational unit)
Götze, E. (Member)
2017 → …Activity: Membership/function › University self-administration, Cooperation manager
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University of Glasgow (External organisation)
Götze, E. (Liaison officer)
2016 → …Activity: Membership/function › University self-administration, Cooperation manager
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Vortragstätigkeit bei den Tagen der offenen Tür
Götze, E. (Other)
2015 → …Activity: Other scientific work
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Projects
- 3 Finished
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"Family Insights" - Family Purchase Decisions
Götze, E. (researchers )
1/09/14 → 31/08/15
Project: Research funding
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Children´s Impact Upon the Adoption of Product Innovations by Grown Ups
Götze, E. (PI - Project head) & Prange, C. (PI - Project head)
11/01/04 → 31/12/05
Project: Research funding
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Marketing knowledge and brand preferences of pre-school children. A cross-national comparison
Götze, E. (PI - Project head)
1/09/98 → 31/08/00
Project: Research funding
Prizes
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Auszeichnung der Dissertation durch die 'Dr.-Alois-Mock-Europa-Stiftung'
Götze, E. (Recipient), 2002
Prize
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