Research output per year
Research output per year
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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A Manager’s Toolbox for Consumer-Centric Food Packaging
Marckhgott, E. & Kamleitner, B., 2021, In: Marketing Review St. Gallen. 38, 3, p. 888 - 897Publication: Scientific journal › Journal article › peer-review
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Silent Persuasion. Incidental Use of Promotional Merchandise Benefits Unfamiliar Brands
Kamleitner, B. & Marckhgott, E., 2021, In: International Journal of Advertising. 40, 7, p. 1135 - 1159Publication: Scientific journal › Journal article › peer-review
Open AccessFile20 Downloads (Pure) -
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The Effect of Transparent Packaging on Psychological Ownership and Preference
Marckhgott, E., Kamleitner, B. & Estes, Z., 2020.Publication: Contribution to conference › Conference poster
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Transparent Packaging and its Effect on Psychological Ownership and Preference
Marckhgott, E., Kamleitner, B. & Estes, Z., 2020.Publication: Contribution to conference › Conference poster
Activities
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Toilet paper, pasta and wine: Consumer behavior in times of Covid-19
Eva Marckhgott (Speaker)
20 Oct 2021Activity: Talk or presentation › Science to professionals/public
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Was uns im Marketing emotionalisiert und unser Verhalten beeinflusst
Monika Koller (Contributor) & Eva Marckhgott (Contributor)
12 Jan 2021Activity: Talk or presentation › Science to professionals/public
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Journal of Marketing Management (Journal)
Eva Marckhgott (Reviewer)
2020 → …Activity: Editorial work and peer-review › Journal article peer-review
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Marketing und Haptik: Wenn Marken berühren
Eva Marckhgott (Speaker)
20 Nov 2019Activity: Talk or presentation › Science to professionals/public
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Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands
Eva Marckhgott (Contributor) & Bernadette Kamleitner (Contributor)
28 May 2019 → 31 May 2019Activity: Talk or presentation › Science to science
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Besitzgefühle: Ursachen, Auswirkungen und Phänomene
Kamleitner, B., Holub, S., Marckhgott, E., Ruzeviciute, R., Spicko, G., Süssenbach, S., Thürridl, C. & de Sousa Castro Regis, R.
1/06/12 → 1/01/30
Project: Research funding
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Psychological Ownership: Antecedents, Consequences and Phenomena
Kamleitner, B., Holub, S., Marckhgott, E., Ruzeviciute, R., Süssenbach, S., Thürridl, C. & de Sousa Castro Regis, R.
6/01/12 → 1/01/30
Project: Research funding
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Consequences and antecedens of psychological ownership
Kamleitner, B., Dickert, S., Holub, S., Marckhgott, E., Süssenbach, S. & Thürridl, C.
1/01/12 → 1/01/25
Project: Research funding
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The influence of quality on the usage and effectiveness of promotional merchandise
Kamleitner, B., Koller, M., Holub, S. & Marckhgott, E.
1/08/16 → 1/05/17
Project: Research funding
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Online brand presence and perception
Kamleitner, B., Marckhgott, E. & Süssenbach, S.
1/02/16 → 31/12/16
Project: Research funding