Dr. Eva Marckhgott

Publications

Research output per year 2016 2018 2019 2020 2024

• 7 Conference poster
• 3 Journal article
• 2 Chapter in edited volume
• 2 Contribution to conference proceedings
• 4 More
  • 2 Other contribution to journal
  • 1 Popular science article
  • 1 Doctoral thesis

Research output per year

Research output per year

Search results

• 2024

  Markenerlebniswelten – Aspekte des Erlebnismarketing neu gedacht

  Marckhgott, E. & Koller, M., 2024, MARKENARTIKEL, 5, p. 100-101.

  Publication: Popular science articles (i.e. magazines) › Popular science article

• Visually Broken Heart - Visual Boundaries in Urban Settings

  Koller, M., Hartl, B., Kamleitner, B., Mir, A., Wieltsch, T. & Marckhgott, E., 27 Sept 2024.

  Publication: Contribution to conference › Conference poster

• 2021

  A Manager’s Toolbox for Consumer-Centric Food Packaging

  Marckhgott, E. & Kamleitner, B., 2021, In: Marketing Review St. Gallen. 38, 3, p. 888-897

  Publication: Scientific journal › Journal article › peer-review

• Silent Persuasion. Incidental Use of Promotional Merchandise Benefits Unfamiliar Brands

  Kamleitner, B. & Marckhgott, E., 2021, In: International Journal of Advertising. 40, 7, p. 1135-1159

  Publication: Scientific journal › Journal article › peer-review

  Open Access

  File
  139 Downloads (Pure)
• 2020

  Packaging. A Consumer Perspective

  Marckhgott, E., 2020

  Publication: Thesis › Doctoral thesis

• The Effect of Transparent Packaging on Psychological Ownership and Preference

  Marckhgott, E., Kamleitner, B. & Estes, Z., 2020.

  Publication: Contribution to conference › Conference poster

• Transparent Packaging and its Effect on Psychological Ownership and Preference

  Marckhgott, E., Kamleitner, B. & Estes, Z., 2020.

  Publication: Contribution to conference › Conference poster

• 2019

  How Writing With Promotional Pens Affects Reactions to the Promoted Brand

  Marckhgott, E. & Kamleitner, B., 2019.

  Publication: Contribution to conference › Conference poster

• Incidental Use of Promotional Merchandise and its Benefits for Unfamiliar Brands

  Marckhgott, E. & Kamleitner, B., 2019, 48th Annual EMAC Conference Proceedings. EMAC (ed.). Hamburg, p. 484

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Matte Matters: When Matte Packaging Increases Perceptions of Food Naturalness

  Marckhgott, E. & Kamleitner, B., 2019, In: Marketing Letters. 30, 2, p. 167 - 178

  Publication: Scientific journal › Journal article › peer-review

  Open Access

  File
  57 Downloads (Pure)
• 2018

  Matte Packaging and its Effect on Perceived Naturalness of a Product

  Marckhgott, E. & Kamleitner, B., 2018, EACR 2018 Proceedings Volume 11. Maggie Geuens at al. (ed.). Gent, p. 79 - 80

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Money Management in Households

  Kamleitner, B., Marckhgott, E. & Kirchler, E., 2018, The Cambridge Handbook of Psychology and Economic Behavior. Alan Lewis (ed.). Cambridge: Cambridge University Press, p. 260 - 284

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume

• Review: Preismanagement: Strategie, Analyse, Entscheidung, Umsetzung (Hermann Simon, Martin Fassnacht)

  Marckhgott, E., 2018, In: transfer - Zeitschrift für Kommunikation und Markenmanagement. 64, 1, p. 65

  Publication: Scientific journal › Other contribution to journal

• The Effect of Matte Packaging on the Perceived Naturalness of a Product

  Marckhgott, E. & Kamleitner, B., 2018.

  Publication: Contribution to conference › Conference poster

• The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand

  Marckhgott, E. & Kamleitner, B., 2018.

  Publication: Contribution to conference › Conference poster

• 2017

  Nothing beats Quality? The Influence of Consumer Testing Signs on the Evaluation of Print Ads

  Havlicek, C. & Marckhgott, E., 2017, EAA Advances in Advertising Research Series (Vol. VIII). Vesna Zabkar, Martin Eisend (ed.). Wiesbaden: Springer Gabler, p. 213 - 225

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume

• 2016

  Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products

  Marckhgott, E. & Kamleitner, B., 2016.

  Publication: Contribution to conference › Conference poster

• Review: Verpackung ist Verführung (Helene Karmasin)

  Marckhgott, E., 2016, In: transfer - Zeitschrift für Kommunikation und Markenmanagement. 62, 1, p. 54

  Publication: Scientific journal › Other contribution to journal