Research output per year
Research output per year
Personal profile
Expertise
- Marketing
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Predicting Share of Wallet Using Internal Records in Grocery Retailing
Sengo Furtado, F., Reutterer, T. & Netzer, O., 2023, AMA Winter Academic Conference Proceedings: Reconnecting and Reconceiving the Marketplace. Umashankar, N. & Lisjak, M. (eds.). Nashville, TN, Vol. 34.Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Reaching for the stars: Identifying drivers of online reviews for proactive customer review management
Kremslehner, K., Sengo Furtado, F., Schröder, N. & Reutterer, T., 2022, Proceedings of the European Marketing Academy: 51st Annual EMAC Conference, Budapest, May 24-27, 2022. European Marketing Academy (EMAC), 106299Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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A star is born: Triggers for online reviews and managerial insights
Kremslehner, K., Sengo Furtado, F., Schröder, N. & Reutterer, T., 2021, Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021. EMAC, A2021-93809. (Proceedings of the European Marketing Academy Conference (EMAC)).Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices
Sengo Furtado, F., Reutterer, T. & Schröder, N., 2021, In: Journal of Business Economics. 2022, 4, p. 565 590 p.Publication: Scientific journal › Journal article › peer-review
Open AccessFile91 Downloads (Pure) -
Predicting Share Of Wallet Using Customer Loyalty Card Data
Sengo Furtado, F., Reutterer, T. & Netzer, O., 2018, Proceedings of the 47th EMAC Annual Conference, Glasgow, May 29- June 1, 2018: New Insights into Customer Management. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
Activities
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Predicting Share of Wallet Using Internal Records in Grocery Retailing
Sengo Furtado, F. (Speaker), Reutterer, T. (Contributor) & Netzer, O. (Contributor)
11 Feb 2023Activity: Talk or presentation › Science to science
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Using the Beta Distribution to Account for Customer Uncertainty in Share of Wallet Predictions
Sengo Furtado, F. (Speaker), Reutterer, T. (Contributor) & Netzer, O. (Contributor)
10 Nov 2022Activity: Talk or presentation › Science to science
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Reaching for the stars: Identifying drivers of online reviews for proactive customer review management
Kremslehner, K. (Contributor), Sengo Furtado, F. (Contributor), Schröder, N. (Contributor) & Reutterer, T. (Contributor)
24 May 2022 → 27 May 2022Activity: Talk or presentation › Science to science
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A star is born: Identifying triggers for online reviews and how to extract actionable managerial insights
Kremslehner, K. (Contributor), Sengo Furtado, F. (Contributor), Schröder, N. (Contributor) & Reutterer, T. (Contributor)
25 May 2021 → 28 May 2021Activity: Talk or presentation › Science to science
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A star is born: Identifying triggers for online reviews and how to extract actionable managerial insights
Kremslehner, K. (Contributor), Sengo Furtado, F. (Contributor), Schröder, N. (Contributor) & Reutterer, T. (Contributor)
23 May 2021 → 25 May 2021Activity: Talk or presentation › Science to science