Günter Schweiger

Research activity per year

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Werbung
Schweiger, G. & Schrattenecker, G., 2021, 10. ed. München: UVK Verlagsgesellschaft mbH UTB.
Publication: Book/Editorship/Report › Book (monograph)
Werbung
Schweiger, G. & Schrattenecker, G., 2017, 9. Auflage ed. Konstanz: UTB.
Publication: Book/Editorship/Report › Book (monograph)
Konsumentenverhalten
Heidel, B., Teichert, T., Schweiger, G. & Dahlhoff, D., 2015, 1 ed. Wien: New Business Verlag GmbH & Co KG.
Publication: Book/Editorship/Report › Edited book (editorship)
Nutzungsmotive und Nutzungsverhalten. Reihe Empirische Marketingforschung, Band 24
Mayerhofer, W. & Schweiger, G., 1 Mar 2015, Wien: WU Universitätsverlag/Facultas.
Publication: Book/Editorship/Report › Edited book (editorship)
Online-Werbung für Einsteiger - Marketing konkret
Schweiger, G. & Schrattenecker, G., 2013, Konstanz und München: UVK Verlag-Ges.
Publication: Book/Editorship/Report › Book (monograph)

4 Editor of Book Series
3 Member of Editorial Board
3 University self-administration, Cooperation manager
2 Scientific committee
More
- 1 Editor of Scientific Journal
- 1 Membership in Association/Society/Network

Direkt Marketing Verband Österreich (External organisation)
Günter Schweiger (Member)
2005
Activity: Membership/function › Scientific committee
Schriftenreihe "Werbe- und Markenforschung" (Journal)
Günter Schweiger (Editor (copyeditor))
2005
Activity: Editorial work and peer-review › Editor of Book Series
Journal für Betriebswirtschaft (Journal)
Günter Schweiger (Other)
2005
Activity: Editorial work and peer-review › Member of Editorial Board
Journal of Political Marketing (Journal)
Günter Schweiger (Member of editorial board)
2002
Activity: Editorial work and peer-review › Member of Editorial Board
Schriftenreihe "Die Marke" (Journal)
Günter Schweiger (Editor (copyeditor))
1994
Activity: Editorial work and peer-review › Editor of Book Series

Geschichte der Werbung
Schweiger, G. & Spicko, G.
1/01/07 → …
Project: Other
Brand architecture, brand portfolios: Managing more than one brand
Schweiger, G. & Strebinger, A.
1/01/00 → 1/01/06
Project: Research funding
Recommendation for strategic positioning of private brands in Austria
Schweiger, G. & Koppe, P.
1/01/97 → 31/12/98
Project: Research funding
Brand equity
Schweiger, G., Otter, T. & Strebinger, A.
1/07/95 → 31/10/99
Project: Research funding

em.o.Univ.Prof. Dr. Günter Schweiger