Research output per year
Research output per year
Personal profile
Expertise
- Brand Research
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
-
Werbung
Schweiger, G. & Schrattenecker, G., 2021, 10. ed. München: UVK Verlagsgesellschaft mbH UTB.Publication: Book/Editorship/Report › Book (monograph)
-
Werbung
Schweiger, G. & Schrattenecker, G., 2017, 9. Auflage ed. Konstanz: UTB.Publication: Book/Editorship/Report › Book (monograph)
-
Konsumentenverhalten
Heidel, B., Teichert, T., Schweiger, G. & Dahlhoff, D., 2015, 1 ed. Wien: New Business Verlag GmbH & Co KG.Publication: Book/Editorship/Report › Edited book (editorship)
-
Nutzungsmotive und Nutzungsverhalten. Reihe Empirische Marketingforschung, Band 24
Mayerhofer, W. & Schweiger, G., 1 Mar 2015, Wien: WU Universitätsverlag/Facultas.Publication: Book/Editorship/Report › Edited book (editorship)
-
Online-Werbung für Einsteiger - Marketing konkret
Schweiger, G. & Schrattenecker, G., 2013, Konstanz und München: UVK Verlag-Ges.Publication: Book/Editorship/Report › Book (monograph)
Activities
-
Schriftenreihe "Werbe- und Markenforschung" (Journal)
Schweiger, G. (Editor (copyeditor))
2005Activity: Editorial work and peer-review › Editor of Book Series
-
Direkt Marketing Verband Österreich (External organisation)
Schweiger, G. (Member)
2005Activity: Membership/function › Scientific committee
-
Journal für Betriebswirtschaft (Journal)
Schweiger, G. (Other)
2005Activity: Editorial work and peer-review › Member of Editorial Board
-
Journal of Political Marketing (Journal)
Schweiger, G. (Member of editorial board)
2002Activity: Editorial work and peer-review › Member of Editorial Board
-
Schriftenreihe "Die Marke" (Journal)
Schweiger, G. (Editor (copyeditor))
1994Activity: Editorial work and peer-review › Editor of Book Series
-
Geschichte der Werbung
Schweiger, G. (PI - Project head) & Spicko, G. (Researcher)
1/01/07 → …
Project: Other
-
Brand architecture, brand portfolios: Managing more than one brand
Schweiger, G. (PI - Project head) & Strebinger, A. (Researcher)
1/01/00 → 1/01/06
Project: Research funding
-
Recommendation for strategic positioning of private brands in Austria
Schweiger, G. (PI - Project head) & Koppe, P. (Researcher)
1/01/97 → 31/12/98
Project: Research funding
-
Brand equity
Schweiger, G. (PI - Project head), Otter, T. (Researcher) & Strebinger, A. (Researcher)
1/07/95 → 31/10/99
Project: Research funding
Prizes
-
-
-
Preis der Senator Wilhelm Wilfling Stiftung der Wirtschaftsuniversität Wien
Schweiger, G. (Recipient), 1992
Prize
-
-