Collaborations and top research areas from the last five years
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Connecting to Place, People, and Past: How Products Make Us Feel Grounded
Eichinger, I., Schreier, M. & van Osselaer, S. M. J., 2022, In: Journal of Marketing. 86, 4, p. 1 - 16Publication: Scientific journal › Journal article › peer-review
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Groundedness: A Consumer Need in the Digital Age
Eichinger, I., 2021Publication: Thesis › Doctoral thesis
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Why we buy products connected to place, people, and past
Eichinger, I., Schreier, M. & van Osselaer, S. M. J., 2021, In: Harvard Business Review.Publication: Scientific journal › Journal article › peer-review
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The citizen as consumer of urban space
Koller, M. & Eichinger, I., 2018, In: transfer - Zeitschrift für Kommunikation und Markenmanagement. 64, 01, p. 41 - 42Publication: Scientific journal › Journal article › peer-review
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Lebensqualität in der Smart City Wien: Empowered Citizens
Eichinger, I. & Koller, M., 2017.Publication: Contribution to conference › Conference poster
Activities
- 5 Science to science
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Spreading Roots: How Making Things Yourself Increases Feelings of Groundedness
Monnier, A. (Speaker), Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. (Contributor)
24 May 2023Activity: Talk or presentation › Science to science
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How Self-Production Increases Feelings of Groundedness
Monnier, A. (Contributor), Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. M. J. (Contributor)
1 Oct 2020 → 4 Oct 2020Activity: Talk or presentation › Science to science
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A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded
Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. M. J. (Contributor)
28 Feb 2019 → 2 Mar 2019Activity: Talk or presentation › Science to science
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A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded
Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. M. J. (Contributor)
27 May 2018 → 29 May 2018Activity: Talk or presentation › Science to science
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The hipster effect: Cues of a product's "original" production and feelings of groundedness
Eichinger, I. (Contributor) & Schreier, M. (Contributor)
12 Jan 2017 → 13 Jan 2017Activity: Talk or presentation › Science to science
Projects
- 2 Finished
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Grätzel and Branding
Eichinger, I. (PI - Project head) & Koller, M. (PI - Project head)
25/08/16 → 31/12/19
Project: Research funding
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Quality of Living in the Smart City of Vienna: Empowered Citizens
Eichinger, I. (PI - Project head) & Koller, M. (PI - Project head)
24/04/15 → 31/12/19
Project: Research funding