Research output per year
Research output per year
Personal profile
Expertise
- Investor Relations
- Financial communication
- Public Relations
- Strategic Communication
Publications
- 4 Journal article
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Money maker or fortune faker: analyzing the perception and cognitive processing of financial influencer content on social media
Hackl, L. & Enzminger, A., 13 Feb 2026, (E-pub ahead of print) In: Journal of Communication Management.Publication: Scientific journal › Journal article › peer-review
Open Access -
Partners or Pretenders: Exploring the Framing of Sustainable Finance in Bank Communications to Retail Investors
Hackl, L., 5 Mar 2026, (E-pub ahead of print) In: International Journal of Strategic Communication.Publication: Scientific journal › Journal article › peer-review
Open Access -
Interdisciplinary patchwork: a bibliometric analysis of investor relations and financial communication
Hackl, L., 6 Aug 2025, (E-pub ahead of print) In: Journal of Communication Management.Publication: Scientific journal › Journal article › peer-review
Open Access -
Between progress and struggle: young PR-scholars’ contribution to theory building and progress in public relations research
Seiffert-Brockmann, J., Hackl, L. & Ihlen, O., 2023, In: Journal of Communication Management. 27, 3Publication: Scientific journal › Journal article › peer-review
Open Access
Activities
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Zürcher Hochschule für Angewandte Wissenschaften (ZHAW)
Hackl, L. (other)
27 Apr 2026 → 2 May 2026Activity: Research and teaching visit (outgoing) › Research and teaching visits
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University of Zurich
Hackl, L. (other)
27 Apr 2026 → 2 May 2026Activity: Research and teaching visit (outgoing) › Research and teaching visits
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Empowering the Inexperienced? An Eye-Tracking Analysis of Digital Annual Reports.
Hackl, L. (Speaker) & Enzminger, A. (Contributor)
23 Apr 2026Activity: Talk or presentation › Science to science
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Money Maker or Fortune Faker: Analyzing the Perception and Cognitive Processing of Financial Influencer Content
Hackl, L. (Speaker) & Enzminger, A. (Contributor)
26 Sept 2025Activity: Talk or presentation › Science to science
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2025 Interdisciplinary Conference on Financial Communication Research (FinComm 2025)
Seiffert-Brockmann, J. (Organiser), Hackl, L. (Organiser) & Peters, E. (Organiser)
14 Jul 2025 → 16 Jul 2025Activity: Event participation/organisation › Organisation of conference/workshop/congress
Projects
- 2 Active
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"Happy Faces and Sad Results? Exploring the Effect of Visuals in the Perception of Annual Reports " (Small-scale projects by WU junior faculty)
Hackl, L. (PI - Project head)
1/08/25 → …
Project: Internal projects
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Cognitive Capital: Examining Information Processing in Private Investors Through Digital Communication (Small-scale projects by WU junior faculty)
Hackl, L. (PI - Project head)
1/08/24 → …
Project: Internal projects