Research output per year
Research output per year
Personal profile
Curriculum Vitae
Marketing and Innovation, PhD, A Consumer Perspective on Open Innovation, Friedrich-Alexander University (FAU)
1 May 2018 → 30 Nov 2022
Award Date: 17 May 2022
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda
Maier, L. & Baccarella, C., Jan 2025, In: Journal of Product Innovation Management (JPIM). 42, 1, p. 220-252 100891.Publication: Scientific journal › Journal article › peer-review
Open Access -
From Trees to Vaccines: The Influence of Nonmonetary Donations on Consumer Response
Held, L., Schamp, C., Maier, L., Verlegh, P. & Peers, Y., Jun 2024.Publication: Contribution to conference › Conference paper
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Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations
Held, L., Schamp, C., Maier, L., Verlegh, P. & Peers, Y., May 2024.Publication: Contribution to conference › Conference paper
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University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Maier, L., Schreier, M., Baccarella, C. & Voigt, K.-I., 2024, In: Journal of Marketing. 88, 2, p. 1-20Publication: Scientific journal › Journal article › peer-review
Open Access -
Selling Products Reduces Consumer Demand for New Products
Maier, L. & Brand, M. L., 2023, (In preparation).Publication: Working/Discussion Paper › Working Paper/Preprint
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Participating in the Resale Economy Reduces Subsequent Interest in New Products
Brand, M. L. (Speaker), Maier, L. (Contributor) & Schreier, M. (Contributor)
28 Feb 2025Activity: Talk or presentation › Science to science
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To Encourage Sustainable Behavior Make It Fun
Maier, L. (Speaker), Palcu, J. (Contributor) & Schreier, M. (Contributor)
28 Feb 2025Activity: Talk or presentation › Science to science
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From Trees to Vaccines: The Influence of Nonmonetary Donations on Consumer Responses
Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Peers, Y. (Contributor) & Verlegh, P. (Contributor)
14 Jun 2024 → 15 Jun 2024Activity: Talk or presentation › Science to science
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Trees, Vaccines and Co: When to Use Nonmonetary Framing in Consumer Donations
Held, L. (Speaker), Schamp, C. (Contributor), Maier, L. (Contributor), Verlegh, P. (Contributor) & Peers, Y. (Contributor)
28 May 2024 → 31 May 2024Activity: Talk or presentation › Science to science
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Open Source Products: The Moralization of Innovation
Maier, L. (Speaker), Schreier, M. (Contributor) & Dahl, D. (Contributor)
8 Mar 2024Activity: Talk or presentation › Science to science
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University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Schreier, M. (PI - Project head) & Maier, L. (Researcher)
23/06/21 → …
Project: Research funding
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