Activities per year
Activities
- 5 Science to science
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Blind Spots in Broad Strokes: Limitations on the Use of LLMs for Marketing Research
Stromberg, M. (Speaker), Moe, W. W. (Contributor), Reutterer, T. (Contributor) & Schweidel, D. A. (Contributor)
13 Dec 2024Activity: Talk or presentation › Science to science
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ANZMAC annual conference 2024
Stromberg, M. (Contributor), Bachmann, P. (Speaker), Meierer, M. (Contributor) & Reutterer, T. (Contributor)
2 Dec 2024 → 4 Dec 2024Activity: Talk or presentation › Science to science
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Workshop on GENERATIVE AI IN MARKETING AND MANAGEMENT: Blindspots Hiding in Broad Strokes: Limitations of Using LLMs for Marketing Research
Stromberg, M. (Contributor), Moe, W. W. (Contributor), Reutterer, T. (Speaker) & Schweidel, D. A. (Contributor)
30 Sept 2024 → 1 Oct 2024Activity: Talk or presentation › Science to science
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Uplift-based campaign targeting to maximize long-term customer base revenue
Stromberg, M. (Speaker), Bachmann, P. (Contributor), Reutterer, T. (Contributor) & Meierer, M. (Contributor)
1 Jun 2024Activity: Talk or presentation › Science to science
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Uplift-based campaign targeting to maximize long-term customer base revenue
Stromberg, M. (Speaker), Bachmann, P. (Speaker), Reutterer, T. (Contributor) & Meierer, M. (Contributor)
27 May 2024Activity: Talk or presentation › Science to science