Activities
- 7 Science to science
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The Dupe-licity Effect: How Viral User-Generated Content Influences Sales
Grzadziel, A. (Speaker), Acun, I. (Contributor), Brand, M. L. (Contributor), Ruckelshausen, S. (Contributor) & Abou Nabout, N. (Contributor)
26 Jun 2025Activity: Talk or presentation › Science to science
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The Dupe-licity Effect: How Viral User-Generated Content Influences Sales
Grzadziel, A. (Speaker), Acun, I. (Contributor), Brand, M. L. (Contributor), Ruckelshausen, S. (Contributor) & Abou Nabout, N. (Contributor)
15 Jun 2025Activity: Talk or presentation › Science to science
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The Dupe-licity Effect: How Viral User-Generated Content Influences Sales
Grzadziel, A. (Speaker), Acun, I. (Contributor), Brand, M. L. (Contributor), Ruckelshausen, S. (Contributor) & Abou Nabout, N. (Contributor)
26 May 2025Activity: Talk or presentation › Science to science
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Participating in the Resale Economy Reduces Subsequent Interest in New Products
Brand, M. L. (Speaker), Maier, L. (Contributor) & Schreier, M. (Contributor)
28 Feb 2025Activity: Talk or presentation › Science to science
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The Dupe-licity Effect: How Viral User-Generated Content Influences Sales
Grzadziel, A. (Speaker), Acun, I. (Contributor), Brand, M. L. (Contributor), Ruckelshausen, S. (Contributor) & Abou Nabout, N. (Contributor)
14 Dec 2024Activity: Talk or presentation › Science to science
Projects
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Ass.Projekt Brand 2023 - Why self-repair can increase product value
Brand, M. L. (PI - Project head)
Project: Internal projects
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Xperiment Grant 2025 "The effects of secondhand selling on subsequent product purchases"
Brand, M. L. (PI - Project head)
Project: Internal projects