Marius Lüdicke

Research activity per year

Why Online Consumption Communities Brutalize
Sibai, O., Luedicke, M. K. & De Valck, K., 2 Apr 2024, (E-pub ahead of print) In: Journal of Consumer Research.
Publication: Scientific journal › Journal article › peer-review

3 Downloads (Pure)
Global Mobilities
Sharifonnasabi, Z., Luedicke, M. K., Bardhi, F. & Veresiu, E., Nov 2023, Consumer Culture Theory. Arnould, E., Thompson, C. J., Crockett, D. & Weinberger, M. F. (eds.). 2 ed. London, California: SAGE Publications Ltd, p. 249-272
Publication: Chapter in book/Conference proceeding › Chapter in edited volume
Almost Equal: Consumption under Fragmented Stigma
Eichert, C. A. & Lüdicke, M., 1 Oct 2022, In: Journal of Consumer Research. 49, 3, p. 409-429 21 p.
Publication: Scientific journal › Journal article › peer-review

Open Access
Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace
Wieser, V. E., Luedicke, M. K. & Hemetsberger, A., 1 Dec 2021, In: Journal of Consumer Research. 48, 4, p. 731-751 21 p.
Publication: Scientific journal › Journal article › peer-review
Driving a deeply rooted brand: Cultural marketing lessons learned from GM's Hummer advertising
Luedicke, M. K., 17 Jun 2020, Marketing Management: A Cultural Perspective. Visconti, L. M., Peñaloza, L. & Toulouse, N. (eds.). 2. ed. London: Routledge, p. 183-198 16 p.
Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Who is responsible for Saving the World?
Polsa, P. (Speaker), Penz, E. (Speaker) & Lüdicke, M. (Contributor)
17 Jun 2024 → 20 Jun 2024
Activity: Talk or presentation › Science to science

Univ.Prof. Dr. Marius Lüdicke