Martin Reisenbichler

Research activity per year

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Frontiers: Supporting Content Marketing with Natural Language Generation
Reisenbichler, M., Reutterer, T., Schweidel, D. A. & Dan, D., 2022, In: Marketing Science. 41, 3, p. 441-452 3.
Publication: Scientific journal › Journal article › peer-review

Open Access
Supporting Content Marketing with Natural Language Generation
Reisenbichler, M., Reutterer, T., Schweidel, D. & Dan, D., 2021, (MSI Report; vol. 21-107).
Publication: Working/Discussion Paper
Supporting Content Marketing with Natural Language Generation
Reisenbichler, M., Reutterer, T., Schweidel, D. A. & Dan, D., 2021, Proceedings of the European Marketing Academy. EMAC (ed.). Madrid, Spain: EMAC, p. 1
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
Topic Modeling in Marketing: Recent Advances and Research Opportunities
Reisenbichler, M. & Reutterer, T., 2019, In: Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB). 89, 3, p. 327 - 356
Publication: Scientific journal › Journal article › peer-review

Open Access
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39 Downloads (Pure)

Supporting Content Marketing with Natural Language Generation
Martin Reisenbichler (Contributor), Thomas Reutterer (Contributor), David Schweidel (Contributor) & Daniel Dan (Contributor)
3 Jun 2021 → 5 Jun 2021
Activity: Talk or presentation › Science to science
Supporting Content Marketing with Natural Language Generation
Martin Reisenbichler (Contributor), Thomas Reutterer (Contributor), David Schweidel (Contributor) & Daniel Dan (Contributor)
25 May 2021 → 28 May 2021
Activity: Talk or presentation › Science to science
Country Image Effects in Production Relocation Timing Decisions
Gila Fruchter (Contributor), Martin Reisenbichler (Contributor) & Thomas Reutterer (Contributor)
20 Jun 2019 → 22 Jun 2019
Activity: Talk or presentation › Science to science

Mag.Mag. Martin Reisenbichler, Bakk.phil.