Collaborations and top research areas from the last five years
Publications
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Applying Large Language Models to Sponsored Search Advertising
Reisenbichler, M., Reutterer, T. & Schweidel, D. A., 2026, In: Marketing Science. 45, 1, p. 123-141 19 p.Publication: Scientific journal › Journal article › peer-review
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Picture Perfect: Engaging Customers with Visual Generative AI
Heitmann, M., Jansen, T. P. J., Reisenbichler, M. & Schweidel, D. A., 25 Jun 2025, (E-pub ahead of print) In: Journal of Marketing. 88 p.Publication: Scientific journal › Journal article › peer-review
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Automated Alignment: Engaging Customers with Visual Generative AI
Tijmen , J., Heitmann, M., Reisenbichler, M. & Schweidel, D. A., 2024, SSRN, 74 p.Publication: Working/Discussion Paper › Working Paper/Preprint
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Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts
Schweidel, D. A., Reisenbichler, M. & Reutterer, T., 25 Apr 2024, In: NIM Marketing Intelligence Review. 16, 1, p. 24-29 6 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
Applying Large Language Models to Sponsored Search Advertising
Reisenbichler, M., Reutterer, T. & Schweidel, D. A., 2023, p. 1-23, 23 p. (MSI Reports; No. 136, Vol. 23).Publication: Working/Discussion Paper › Working Paper/Preprint
Activities
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Applying Large Language Models to Sponsored Search Advertising
Reisenbichler, M. (Speaker), Reutterer, T. (Contributor) & Schweidel, D. (Contributor)
28 Mar 2026Activity: Talk or presentation › Science to science
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Applying Large Language Models to Sponsored Search Advertising.
Reisenbichler, M. (Speaker)
26 Mar 2026 → 29 Mar 2026Activity: Talk or presentation › Science to science
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Generative AI in Marketing: Promise, Peril, and the Path Forward.
Reisenbichler, M. (Speaker)
12 Jun 2025 → 15 Jun 2025Activity: Talk or presentation › Science to science
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From Google to AI Search: the Battle for Visibility in the Age of Large Language Models
Reutterer, T. (Contributor), Makar, G. (Speaker), Reisenbichler, M. (Contributor) & Schweidel, D. (Contributor)
12 Jun 2025 → 15 Jun 2025Activity: Talk or presentation › Science to science
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54th Annual Conference of the European Marketing Academy in Pozuelo de Alarcón, (Madrid)
Reisenbichler, M. (Participant)
25 May 2025 → 30 May 2025Activity: Event participation/organisation › Organisation of conference/workshop/congress
Press/Media
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SEO & SEA Content Generation – A Business Transformation Perspective
1/10/23
1 item of Media coverage
Press/Media
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Prizes
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EMAC (European Marketing Academy) Enginius Doctoral Thesis Award
Reisenbichler, M. (Recipient), 2023
Prize
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WU’s Stephan Koren Price for the best doctoral theses at WU in 2022
Reisenbichler, M. (Recipient), 2023
Prize