Research output per year
Research output per year
Personal profile
Expertise
- New Product Development
- Customer Empowerment
- Mass Customization
- Communities
- Marketing Management
- Consumer Behavior
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research
Peres, R., Schreier, M., Schweidel, D. A. & Sorescu, A., 2022, (E-pub ahead of print) In: International Journal of Research in Marketing.Publication: Scientific journal › Journal article › peer-review
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Connecting to Place, People, and Past: How Products Make Us Feel Grounded
Eichinger, I., Schreier, M. & van Osselaer, S. M. J., 2022, In: Journal of Marketing. 86, 4, p. 1 - 16Publication: Scientific journal › Journal article › peer-review
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Exploring the Origins of intrinsic motivation
Zheng, Y., Janiszewski, C. & Schreier, M., 2022, (E-pub ahead of print) In: Motivation and Emotion.Publication: Scientific journal › Journal article › peer-review
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EXPRESS: Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product’s Resale Value
Fuchs, M. & Schreier, M., Sep 2022, (E-pub ahead of print) In: Journal of Marketing Research.Publication: Scientific journal › Journal article › peer-review
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Facial mask personalization encourages facial mask wearing in times of COVID-19
Palcu, J., Schreier, M. & Janiszewski, C., 2022, In: Scientific Reports. 12, 891Publication: Scientific journal › Journal article › peer-review
Activities
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Paying Twice to Have It Your Way? The Backfiring Effect of Unique Product Configurations on a Product’s Resale Value
Matthias Fuchs (Speaker) & Martin Schreier (Speaker)
22 Oct 2022Activity: Talk or presentation › Science to science
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How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments - Q5
Lukas Maier (Speaker), Johanna Palcu (Speaker), Martin Schreier (Speaker), Christian Baccarella (Speaker) & Kai-Ingo Voigt (Speaker)
21 Oct 2022Activity: Talk or presentation › Science to science
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Do You Want to be Creative? Be Stupid First
Tatiana Karpukhina (Contributor), Martin Schreier (Contributor) & Ayelet Fishbach (Contributor)
4 Mar 2022Activity: Talk or presentation › Science to science
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How and why charities should provide feedback to their donors
Baris Pascal Güntürkün (Contributor), Nils Wlömert (Contributor), Lars Eberhart (Contributor) & Martin Schreier (Contributor)
15 Sep 2021 → 17 Sep 2021Activity: Talk or presentation › Science to science
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I didn't win! An overlooked downside of crowdsourcing?
Tatiana Karpukhina (Contributor), Martin Schreier (Contributor), Chris Janiszewski (Contributor) & Hidehiko Nishikawa (Contributor)
21 Jun 2021 → 22 Jun 2021Activity: Talk or presentation › Science to science
Projects
- 1 Active
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University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Schreier, M. & Maier, L.
23/06/21 → …
Project: Research funding
Prizes
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AMA Sheth Foundation Doctoral Consortium Faculty Fellow, University of Leeds (June 2018)
Schreier, Martin (Recipient), 2018
Prize