Research output per year
Research output per year
Personal profile
Expertise
- New Product Development
- Customer Empowerment
- Mass Customization
- Communities
- Marketing Management
- Consumer Behavior
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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I Didn’t Win! An Overlooked Downside of Crowdsourcing?
Karpukhina, T., Schreier, M., Janiszewski, C. & Nishikawa, H., 2024, In: Journal of Interactive Marketing. 59, 1, p. 42-58Publication: Scientific journal › Journal article › peer-review
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The creator economy: An introduction and a call for scholarly research
Peres, R., Schreier, M., Schweidel, D. A. & Sorescu, A., 2024, In: International Journal of Research in Marketing. 41, 3, p. 403-410Publication: Scientific journal › Other contribution to journal
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The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction
Lim, S., van Osselaer, S. M. J., Goodman, J. K., Fuchs, C. & Schreier, M., 2024, In: Journal of Retailing. 100, 2, p. 316-329Publication: Scientific journal › Journal article › peer-review
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University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Maier, L., Schreier, M., Baccarella, C. & Voigt, K.-I., 2024, In: Journal of Marketing. 88, 2, p. 1-20Publication: Scientific journal › Journal article › peer-review
Open Access -
Blockchain Meets Marketing: Opportunities, Threats, and Avenues for Future Research
Peres, R., Schreier, M., Schweidel, D. A. & Sorescu, A., Mar 2023, In: International Journal of Research in Marketing. 40, 1, p. 1-11Publication: Scientific journal › Journal article › peer-review
Activities
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Uniquely Designed Products: When Unique Aesthetic Product Designs Destroy – and Create – Customer Value
Fuchs, M. (Speaker) & Schreier, M. (Speaker)
31 May 2024Activity: Talk or presentation › Science to science
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Artificial Intelligence and Design Co-Creation in Luxury New Product Development: The Power of Discarded Ideas
Schreier, M. (Speaker), Moreau, P. (Contributor) & Prandelli, E. (Contributor)
19 Apr 2024Activity: Talk or presentation › Science to science
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Spreading Roots: How Making Things Yourself Increases Feelings of Groundedness
Monnier, A. (Speaker), Schreier, M. (Contributor) & van Osselear, S. (Contributor)
9 Mar 2024Activity: Talk or presentation › Science to science
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Open Source Products: The Moralization of Innovation
Maier, L. (Speaker), Schreier, M. (Contributor) & Dahl, D. (Contributor)
8 Mar 2024Activity: Talk or presentation › Science to science
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International Journal of Research in Marketing (IJRM) (External organisation)
Schreier, M. (Member)
2024 → …Activity: Membership/function › Membership in Association/Society/Network
Projects
- 1 Active
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University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Schreier, M. (PI - Project head) & Maier, L. (Researcher)
23/06/21 → …
Project: Research funding
Prizes
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AMA Sheth Foundation Doctoral Consortium Faculty Fellow, BI Oslo (June 2023)
Schreier, M. (Recipient), 2023
Prize
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