Research output per year
Research output per year
Personal profile
Expertise
- New Product Development
- Customer Empowerment
- Mass Customization
- Communities
- Marketing Management
- Consumer Behavior
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice
Peres, R., Schreier, M., Schweidel, D. A. & Sorescu, A., 2026, In: International Journal of Research in Marketing. 43, 2, p. 457-461Publication: Scientific journal › Other contribution to journal
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Firm Stereotypes: Update and Extension
Maier, L., Schreier, M., Simpson, B. & White, K., 2026, (In preparation).Publication: Working/Discussion Paper › Working Paper/Preprint
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From Seller to Shopper? How Engaging in the Resale Economy Affects Subsequent Interest in New Products
Brand, M. L., Maier, L. & Schreier, M., 2026.Publication: Contribution to conference › Conference paper
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Part-Time Aversion in the Marketplace
Maier, L. & Schreier, M., 2026, (In preparation).Publication: Working/Discussion Paper › Working Paper/Preprint
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The Bible of publishing: a perspective inspired by Don Lehmann
Stremersch, S., Dekimpe, M., Goldenberg, J., Kannan, P., Muller, E., Pauwels, K., Rust, R. T., Schreier, M. & Steenkamp, J.-B., 2026, In: International Journal of Research in Marketing. 43, 2, p. 247-263Publication: Scientific journal › Other contribution to journal
Open Access
Activities
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How to encourage pro-environmental behavior: Make it fun!
Palcu, J. (Speaker), Maier, L. (Contributor) & Schreier, M. (Contributor)
26 Sept 2026Activity: Talk or presentation › Science to science
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The Sales Channel Effect
Maier, L. (Speaker), Kaiser, U. (Contributor) & Schreier, M. (Contributor)
26 Sept 2026Activity: Talk or presentation › Science to science
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Your Impact Wrapped: Encouraging Blood Donations at the Beginning of the New Year with Personalized End-of-Year Impact Recaps
Fally, S. (Speaker), Wlömert, N. (Contributor), Güntürkün, B. P. (Contributor) & Schreier, M. (Contributor)
13 Jun 2026Activity: Talk or presentation › Science to science
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Groundedness and Subjective Well-Being
Gambicorti, A. (Speaker), Monnier, A. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. (Contributor)
4 Jun 2026Activity: Talk or presentation › Science to science
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Groundedness and Subjective Well-Being
Gambicorti, A. (Speaker), Monnier, A. (Contributor), Schreier, M. (Speaker) & van Osselaer, S. (Speaker)
11 Oct 2025Activity: Talk or presentation › Science to science
Projects
- 1 Active
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University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Schreier, M. (PI - Project head) & Maier, L. (researchers )
23/06/21 → …
Project: Research funding
Prizes
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AMA Sheth Foundation Doctoral Consortium Faculty Fellow, BI Oslo (June 2023)
Schreier, M. (Recipient), 2023
Prize
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