Research output per year
Research output per year
Personal profile
Expertise
- New Product Development
- Customer Empowerment
- Mass Customization
- Communities
- Marketing Management
- Consumer Behavior
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Better Innovation for a Better World
Dahl, D. W., Noble, C. H., Schreier, M. & Toubia, O., 2025, In: Journal of Marketing. 89, 6, p. 100-118Publication: Scientific journal › Journal article › peer-review
Open Access -
Blockchain meets marketing: from concept to impactful research
Peres, R., Schreier, M., Schweidel, D. A. & Sorescu, A., 2025, In: International Journal of Research in Marketing. 42, 3, p. 487-490Publication: Scientific journal › Journal article › peer-review
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Fixing the bug in insect consumption
Palcu, J., Schreier, M., Janiszewski, C., Kleber, J. & Salerno, A., 2025, In: Food Quality and Preference. 128, July, 105472.Publication: Scientific journal › Journal article › peer-review
Open Access -
Signatures and de-objectification: How asking individual producers to sign their work increases work performance and work satisfaction
Kaiser, U., Schnurr, B., Fuchs, C., Schreier, M. & van Osselaer, S. M. J., 2025, (Accepted/In press) In: International Journal of Research in Marketing.Publication: Scientific journal › Journal article › Research › peer-review
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The Open Design Effect
Maier, L., Schreier, M. & Dahl, D. W., Aug 2025, (E-pub ahead of print) In: Journal of Marketing Research.Publication: Scientific journal › Journal article › Research › peer-review
Activities
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Groundedness and Subjective Well-Being
Gambicorti, A. (Speaker), Monnier, A. (Contributor), Schreier, M. (Speaker) & van Osselaer, S. (Speaker)
11 Oct 2025Activity: Talk or presentation › Science to science
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Your Impact Wrapped: How End-of-Year Impact Recaps and Goal-Setting Influence Donor Retention.
Fally, S. (Speaker), Güntürkün, B. P. (Contributor), Wlömert, N. (Contributor) & Schreier, M. (Contributor)
11 Sept 2025Activity: Talk or presentation › Science to science
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Keynote Speech: In search of the complete academic
Schreier, M. (Speaker)
28 May 2025Activity: Talk or presentation › Science to science
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Participating in the Resale Economy Reduces Subsequent Interest in New Products
Brand, M. L. (Speaker), Maier, L. (Contributor) & Schreier, M. (Contributor)
28 Feb 2025Activity: Talk or presentation › Science to science
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To Encourage Sustainable Behavior Make It Fun
Maier, L. (Speaker), Palcu, J. (Contributor) & Schreier, M. (Contributor)
28 Feb 2025Activity: Talk or presentation › Science to science
Projects
- 1 Active
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University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Schreier, M. (PI - Project head) & Maier, L. (Researcher)
23/06/21 → …
Project: Research funding
Prizes
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AMA Sheth Foundation Doctoral Consortium Faculty Fellow, BI Oslo (June 2023)
Schreier, M. (Recipient), 2023
Prize
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