Activities per year
Activities
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To Encourage Sustainable Behavior Make It Fun
Maier, L. (Speaker), Palcu, J. (Contributor) & Schreier, M. (Contributor)
28 Feb 2025Activity: Talk or presentation › Science to science
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Participating in the Resale Economy Reduces Subsequent Interest in New Products
Brand, M. L. (Speaker), Maier, L. (Contributor) & Schreier, M. (Contributor)
28 Feb 2025Activity: Talk or presentation › Science to science
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Uniquely Designed Products: When Unique Aesthetic Product Designs Destroy – and Create – Customer Value
Fuchs, M. (Speaker) & Schreier, M. (Speaker)
31 May 2024Activity: Talk or presentation › Science to science
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Artificial Intelligence and Design Co-Creation in Luxury New Product Development: The Power of Discarded Ideas
Schreier, M. (Speaker), Moreau, P. (Contributor) & Prandelli, E. (Contributor)
19 Apr 2024Activity: Talk or presentation › Science to science
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Spreading Roots: How Making Things Yourself Increases Feelings of Groundedness
Monnier, A. (Speaker), Schreier, M. (Contributor) & van Osselear, S. (Contributor)
9 Mar 2024Activity: Talk or presentation › Science to science
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Open Source Products: The Moralization of Innovation
Maier, L. (Speaker), Schreier, M. (Contributor) & Dahl, D. (Contributor)
8 Mar 2024Activity: Talk or presentation › Science to science
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International Journal of Research in Marketing (IJRM) (External organisation)
Schreier, M. (Member)
2024 → …Activity: Membership/function › Membership in Association/Society/Network
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To Encourage Sustainable Behavior Make It Fun
Maier, L. (Speaker), Palcu, J. (Contributor) & Schreier, M. (Speaker)
2024Activity: Talk or presentation › Science to science
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When Aesthetic Uniqueness Makes Products Less (vs. More) Attractive to Consumers
Fuchs, M. (Speaker) & Schreier, M. (Speaker)
2024Activity: Talk or presentation › Science to science
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Downstream Consequences of Product Repair: How Product Repair Encourages Sustainable Consumer Behavior
Brand, M. L. (Speaker), Kaiser, U. (Speaker) & Schreier, M. (Speaker)
2024Activity: Talk or presentation › Science to science
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EMAC (External organisation)
Schreier, M. (Member)
2024 → …Activity: Membership/function › Other functions/memberships
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The role of marketing and social media for blood donors
Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor) & Schreier, M. (Contributor)
15 Dec 2023Activity: Talk or presentation › Science to professionals/public
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The Effect of Personalized Impact Feedback on Social Media Sharing and New Donor Acquisition: A Field Experiment at the Red Cross
Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor), Schreier, M. (Contributor) & Eberhart, L. (Contributor)
8 Sept 2023Activity: Talk or presentation › Science to science
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Spreading Roots: How Making Things Yourself Increases Feelings of Groundedness
Monnier, A. (Speaker), Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. (Contributor)
24 May 2023Activity: Talk or presentation › Science to science
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IJRM/JM Reviewer Workshop
Schreier, M. (Organiser) & Sridhar, S. (Organiser)
23 May 2023Activity: Event participation/organisation › Organisation of conference/workshop/congress
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How Breaking Record Frames Increase Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments
Maier, L. (Speaker), Palcu, J. (Contributor), Schreier, M. (Speaker), Baccarella, C. (Contributor) & Voigt, K.-I. (Contributor)
2023Activity: Talk or presentation › Science to science
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Paying Twice to Have It Your Way? The Backfiring Effect of Unique Product Configurations on a Product’s Resale Value
Fuchs, M. (Speaker) & Schreier, M. (Speaker)
22 Oct 2022Activity: Talk or presentation › Science to science
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How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments - Q5
Maier, L. (Speaker), Palcu, J. (Speaker), Schreier, M. (Speaker), Baccarella, C. (Speaker) & Voigt, K.-I. (Speaker)
21 Oct 2022Activity: Talk or presentation › Science to science
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The Effect of Personalized Impact Feedback on Social Media Sharing and New Donor Acquisition
Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor), Schreier, M. (Contributor) & Eberhart, L. (Contributor)
25 Jun 2022Activity: Talk or presentation › Science to science
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Do You Want to be Creative? Be Stupid First
Karpukhina, T. (Contributor), Schreier, M. (Contributor) & Fishbach, A. (Contributor)
4 Mar 2022Activity: Talk or presentation › Science to science
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How and why charities should provide feedback to their donors
Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor), Eberhart, L. (Contributor) & Schreier, M. (Contributor)
15 Sept 2021 → 17 Sept 2021Activity: Talk or presentation › Science to science
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I didn't win! An overlooked downside of crowdsourcing?
Karpukhina, T. (Contributor), Schreier, M. (Contributor), Janiszewski, C. (Contributor) & Nishikawa, H. (Contributor)
21 Jun 2021 → 22 Jun 2021Activity: Talk or presentation › Science to science
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I didn't win! An overlooked downside of crowdsourcing?
Karpukhina, T. (Contributor), Schreier, M. (Contributor), Janiszewski, C. (Contributor) & Nishikawa, H. (Contributor)
6 Jun 2021 → 8 Jun 2021Activity: Talk or presentation › Science to science
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I didn't win! An overlooked downside of crowdsourcing?
Karpukhina, T. (Contributor), Schreier, M. (Contributor), Janiszewski, C. (Contributor) & Nishikawa, H. (Contributor)
25 May 2021 → 28 May 2021Activity: Talk or presentation › Science to science
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International Journal of Research in Marketing (IJRM) (External organisation)
Schreier, M. (Member)
2021 → 2024Activity: Membership/function › Other functions/memberships
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What Are The Key Drivers Of Consumer Preference For Crowdfunded Products?
Acar, O. A. (Contributor), Dahl, D. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)
1 Oct 2020 → 4 Oct 2020Activity: Talk or presentation › Science to science
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How Self-Production Increases Feelings of Groundedness
Monnier, A. (Contributor), Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. M. J. (Contributor)
1 Oct 2020 → 4 Oct 2020Activity: Talk or presentation › Science to science
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Me, me, me: Customization, Uniqueness, and Entitled Behavior
Kaiser, U. (Contributor), Schreier, M. (Contributor) & Janiszewski, C. (Contributor)
1 Oct 2020 → 4 Oct 2020Activity: Talk or presentation › Science to science
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The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance
Kaiser, U. (Contributor), Schreier, M. (Contributor), Christoph, F. (Contributor) & van Osselear, S. (Contributor)
17 Oct 2019 → 20 Oct 2019Activity: Talk or presentation › Science to science
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Social Media Marketing
Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor) & Schreier, M. (Contributor)
12 Sept 2019Activity: Talk or presentation › Science to professionals/public
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Crowdfunding Shifts Consumer Preferences Toward Social Good Products
Simpson, B. (Contributor), Schreier, M. (Contributor), Bitterl, R. (Contributor) & White, K. (Contributor)
5 Jul 2019 → 7 Jul 2019Activity: Talk or presentation › Science to science
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Consumers opt for crowdfunded products to reduce inequal ity in the marketplace
Acar, O. A. (Contributor), Dahl, D. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)
10 Jun 2019 → 12 Jun 2019Activity: Talk or presentation › Science to science
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A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded
Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. M. J. (Contributor)
28 Feb 2019 → 2 Mar 2019Activity: Talk or presentation › Science to science
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Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products
Simpson, B. (Contributor), Schreier, M. (Contributor), Bitterl, R. (Contributor) & White, K. (Contributor)
28 Feb 2019 → 2 Mar 2019Activity: Talk or presentation › Science to science
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Journal of Consumer Research (Journal)
Schreier, M. (Member of editorial board)
Jan 2019 → Jul 2022Activity: Editorial work and peer-review › Member of Editorial Board
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Vienna University of Economics and Business (Organisational unit)
Schreier, M. (Member)
2019Activity: Membership/function › Appointment committee
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This product has been crowdfunded! The signal value of having succeeded in raising funds from the crowd
Acar, O. A. (Contributor), Dahl, D. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)
29 May 2018 → 1 Jun 2018Activity: Talk or presentation › Science to science
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A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded
Eichinger, I. (Contributor), Schreier, M. (Contributor) & van Osselaer, S. M. J. (Contributor)
27 May 2018 → 29 May 2018Activity: Talk or presentation › Science to science
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More Than Just the Money: the Psychological Consequences of Participating in Crowdfunding
Bitterl, R. (Contributor) & Schreier, M. (Contributor)
23 Mar 2018 → 24 Mar 2018Activity: Talk or presentation › Science to science
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Vienna University of Economics and Business (Organisational unit)
Schreier, M. (Member)
2018Activity: Membership/function › Appointment committee
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Vienna University of Economics and Business (Organisational unit)
Schreier, M. (Member)
2018 → …Activity: Membership/function › University self-administration, Cooperation manager
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When "Valentino" Gets Personal: Is Customization the New Luxury?
Hieke, S. (Contributor), Moreau, P. (Contributor) & Schreier, M. (Contributor)
26 Oct 2017 → 29 Oct 2017Activity: Talk or presentation › Science to science
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When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding
Schreier, M. (Speaker)
19 May 2017 → 21 May 2017Activity: Talk or presentation › Science to science
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Personizing the fruits of one's labor increases work motivation and performance
Kaiser, U. (Contributor) & Schreier, M. (Contributor)
12 Jan 2017 → 13 Jan 2017Activity: Talk or presentation › Science to science
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The hipster effect: Cues of a product's "original" production and feelings of groundedness
Eichinger, I. (Contributor) & Schreier, M. (Contributor)
12 Jan 2017 → 13 Jan 2017Activity: Talk or presentation › Science to science
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More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfundin
Bitterl, R. (Contributor) & Schreier, M. (Contributor)
4 Nov 2016Activity: Talk or presentation › Science to science
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More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfunding
Bitterl, R. (Contributor) & Schreier, M. (Contributor)
27 Oct 2016 → 30 Oct 2016Activity: Talk or presentation › Science to science
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Made for You: The Effect of Consumer Identification on Consumer Preference
Lim, S. (Contributor), van Osselaer, S. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)
27 Oct 2016 → 30 Oct 2016Activity: Talk or presentation › Science to science
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Reducing Consumer Alienation: The Effect of Making Product Producers Personal
Fuchs, C. (Contributor), Schreier, M. (Contributor), Kaiser, U. (Contributor) & van Osselaer, S. (Contributor)
27 Oct 2016 → 30 Oct 2016Activity: Talk or presentation › Science to science
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The power of personal
van Osselaer, S. (Contributor), Schreier, M. (Contributor), Fuchs, C. (Contributor), Kaiser, U. (Contributor), Lim, S. (Contributor), Maira, E. (Contributor), Puntoni, S. (Contributor) & Goodman, J. (Contributor)
24 May 2016 → 27 May 2016Activity: Talk or presentation › Science to science