Univ.Prof. Dr. Martin Schreier

Activities

Activities per year 2003 2007 2024 2025

• 103 Science to science
• 8 University self-administration, Cooperation manager
• 5 Member of Editorial Board
• 3 Appointment committee
• 7 More
  • 2 Organisation of conference/workshop/congress
  • 2 Other functions/memberships
  • 2 Science to professionals/public
  • 1 Membership in Association/Society/Network

Activities per year

Search results

• Customization can improve your performance: The motivational consequences of the self-expressive customization of a product

  Kaiser, U. (Contributor), Schreier, M. (Contributor) & Janiszewski, C. (Contributor)

  24 May 2016 → 27 May 2016

  Activity: Talk or presentation › Science to science

• The value of marketing crowdsourced new products as such: Evidence from a randomized field experiment

  Nishikawa, H. (Contributor), Schreier, M. (Contributor), Fuchs, C. (Contributor) & Ogawa, S. (Contributor)

  24 May 2016 → 27 May 2016

  Activity: Talk or presentation › Science to science

• More Than Just the Money: Psychological Consequences of Participating in Crowdfunding

  Bitterl, R. (Contributor) & Schreier, M. (Contributor)

  24 May 2016 → 27 May 2016

  Activity: Talk or presentation › Science to science

• Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product

  Kaiser, U. (Contributor), Schreier, M. (Contributor) & Janiszeweski, C. (Contributor)

  1 Oct 2015 → 4 Oct 2015

  Activity: Talk or presentation › Science to science

• When Consumers Become Backers: The Psychological Consequences of Participating in Crowdfunding

  Bitterl, R. (Contributor) & Schreier, M. (Contributor)

  13 Jul 2015 → 15 Jul 2015

  Activity: Talk or presentation › Science to science

• Why and when consumers prefer products of user-driven firms

  Dahl, D. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  29 Jan 2015 → 30 Jan 2015

  Activity: Talk or presentation › Science to science

• Università degli Studi di Cagliari (External organisation)

  Schreier, M. (Liaison officer)

  2015 → 2016

  Activity: Membership/function › University self-administration, Cooperation manager

• Vienna University of Economics and Business (Organisational unit)

  Schreier, M. (Member)

  2015 → 2018

  Activity: Membership/function › University self-administration, Cooperation manager

• International Journal of Research in Marketing (Journal)

  Schreier, M. (Member of editorial board)

  2015 → …

  Activity: Editorial work and peer-review › Member of Editorial Board

• Journal of Marketing Behavior (Journal)

  Schreier, M. (Member of editorial board)

  Sept 2014 → Jul 2022

  Activity: Editorial work and peer-review › Member of Editorial Board

• Bocconi University (External organisation)

  Schreier, M. (Liaison officer)

  2014 → …

  Activity: Membership/function › University self-administration, Cooperation manager

• Why Consumers Prefer Products of User-Driven Firms: A Social Identity Account

  Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  4 Jun 2013 → 7 Jun 2013

  Activity: Talk or presentation › Science to science

• Vienna University of Economics and Business (Organisational unit)

  Schreier, M. (Member)

  2013

  Activity: Membership/function › University self-administration, Cooperation manager

• SCP 2015 (Society for Consumer Psychology)

  Schreier, M. (Organiser)

  2013 → 2015

  Activity: Event participation/organisation › Organisation of conference/workshop/congress

• Vienna University of Economics and Business (Organisational unit)

  Schreier, M. (Member)

  2013

  Activity: Membership/function › University self-administration, Cooperation manager

• Vienna University of Economics and Business (Organisational unit)

  Schreier, M. (Member)

  2013

  Activity: Membership/function › Appointment committee

• Self-design effects on brand attachment and brand extension

  Kaiser, U. (Contributor), Schreier, M. (Contributor) & Ofir, C. (Contributor)

  4 Oct 2012 → 7 Oct 2012

  Activity: Talk or presentation › Science to science

• Self-customization effects on brand extension

  Kaiser, U. (Contributor), Schreier, M. (Contributor) & Ofir, C. (Contributor)

  29 Jun 2012 → 1 Jul 2012

  Activity: Talk or presentation › Science to science

• Self-customization effects on brand extension

  Kaiser, U. (Contributor), Schreier, M. (Contributor) & Ofir, C. (Contributor)

  22 May 2012 → 25 May 2012

  Activity: Talk or presentation › Science to science

• Norwegian School of Economics (External organisation)

  Schreier, M. (Liaison officer)

  2012 → 2015

  Activity: Membership/function › University self-administration, Cooperation manager

• The University of Warwick (External organisation)

  Schreier, M. (Liaison officer)

  2012 → 2015

  Activity: Membership/function › University self-administration, Cooperation manager

• Journal of Product Innovation Management (Journal)

  Schreier, M. (Member of editorial board)

  2012 → 2024

  Activity: Editorial work and peer-review › Member of Editorial Board

• All that is users might not be gold: exploring consumer preferences for user-designed products of fashion brands

  Dahl, D. (Contributor), Prandelli, E. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  4 Jun 2011 → 7 Jun 2011

  Activity: Talk or presentation › Science to science

• Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context

  Prandelli, E. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  4 Jun 2011 → 7 Jun 2011

  Activity: Talk or presentation › Science to science

• Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context

  Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  24 May 2011 → 27 May 2011

  Activity: Talk or presentation › Science to science

• Exploring consumer preferences for user-designed products of fashion brands: The role of "illusionary" distance and closeness between consumers and designers

  Dahl, D. (Contributor), Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  24 May 2011 → 27 May 2011

  Activity: Talk or presentation › Science to science

• Journal of Marketing (Journal)

  Schreier, M. (Member of editorial board)

  2011 → …

  Activity: Editorial work and peer-review › Member of Editorial Board

• The value of crowdsourcing. Can users really compete with professionals in generating new product ideas?

  Pötz, M. (Contributor) & Schreier, M. (Contributor)

  17 Jun 2009 → 19 Jun 2009

  Activity: Talk or presentation › Science to science

• Consumers´ innovativeness and quality perceptions of products designed by users

  Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  7 Jun 2009 → 9 Jun 2009

  Activity: Talk or presentation › Science to science

• Market research-based versus customer-based selection of product opportunities

  Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  7 Jun 2009 → 9 Jun 2009

  Activity: Talk or presentation › Science to science

• Customer Empowerment and Its Psychological Effects on Product Demand

  Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  3 Jun 2009 → 5 Jun 2009

  Activity: Talk or presentation › Science to science

• Give me power and I’ll give you love: Exploring consumer company attachment in mass customization

  Kaiser, U. (Contributor) & Schreier, M. (Contributor)

  8 Aug 2008 → 11 Aug 2008

  Activity: Talk or presentation › Science to science

• Give me power and I’ll give you love: Exploring consumer company attachment in mass customization

  Kaiser, U. (Contributor) & Schreier, M. (Contributor)

  4 Aug 2008 → 6 Aug 2008

  Activity: Talk or presentation › Science to science

• The Nature of Ideas within Distributed Innovation Systems

  Pötz, M. (Contributor) & Schreier, M. (Contributor)

  4 Aug 2008 → 6 Aug 2008

  Activity: Talk or presentation › Science to science

• Give me power and I'll give you love: exploring consumer brand attachment in mass customization

  Kaiser, U. (Contributor) & Schreier, M. (Contributor)

  27 May 2008 → 30 May 2008

  Activity: Talk or presentation › Science to science

• Complementing mass customization toolkits with user communities: How peer input improves customer self-design

  Keinz, P. (Contributor), Franke, N. (Contributor) & Schreier, M. (Contributor)

  27 May 2008 → 30 May 2008

  Activity: Talk or presentation › Science to science

• Company designers versus users through the customer lens: Who holds more creative potential?

  Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  15 Feb 2008 → 18 Feb 2008

  Activity: Talk or presentation › Science to science

• Give me power and I'll give you love: Exploring consumer brand attachment in mass customization

  Kaiser, U. (Contributor) & Schreier, M. (Contributor)

  7 Oct 2007 → 10 Oct 2007

  Activity: Talk or presentation › Science to science

• Toolkits as Problem Solving Assistants: How user-communities can improve individual problem-solving in Mass Customization

  Franke, N. (Contributor), Keinz, P. (Contributor) & Schreier, M. (Contributor)

  7 Oct 2007 → 10 Oct 2007

  Activity: Talk or presentation › Science to science

• Consumers’ Lead Userness And The Adoption And Diffusion Of New Products

  Schreier, M. (Contributor), Oberhauser, S. (Contributor) & Prügl, R. (Contributor)

  5 Jul 2007 → 7 Jul 2007

  Activity: Talk or presentation › Science to science

• Opening up the toolkit-user dyad: The impact of user communities on individual problem solving

  Franke, N. (Contributor), Keinz, P. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• How Consumers React to Firms that Foster Customer Empowerment in New Product Development: An Empirical Exploration

  Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• The value of progressiveness and distance in analogous market effects

  Pötz, M. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• Customer reaction to NPD empowerment: Evidence from the Diesel windows display competition

  Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• Antecedents and consequences of consumers’ lead userness

  Prügl, R. (Contributor), Schreier, M. (Contributor) & Oberhauser, S. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• Finding the needle in the haystack: identifying the most attractive user ideas in virtual communities

  Franke, N. (Contributor), Oberhauser, S. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• The impact of self-design on brand attachment: an empirical exploration of toolkit-users

  Kaiser, U. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• Opening Up the Toolkit-User Dyad: How Communities Can Improve Individual Problem-Solving in Mass Customization

  Franke, N. (Contributor), Keinz, P. (Contributor) & Schreier, M. (Contributor)

  10 Jun 2007 → 12 Jun 2007

  Activity: Talk or presentation › Science to science

• How Consumers'
  Leading-Edge Status Influences the Perceived Complexity of Innovations and Their Opinion Leadership: Implications for the Adoption and Diffusion of New Products

  Schreier, M. (Contributor), Oberhauser, S. (Contributor) & Prügl, R. (Contributor)

  10 Jun 2007 → 12 Jun 2007

  Activity: Talk or presentation › Science to science

• Consumers’ lead userness and the adoption and diffusion of new products

  Schreier, M. (Contributor), Oberhauser, S. (Contributor) & Prügl, R. (Contributor)

  22 May 2007 → 25 May 2007

  Activity: Talk or presentation › Science to science