Univ.Prof. Dr. Martin Schreier

Activities

Activities per year 2003 2007 2024 2025

• 103 Science to science
• 8 University self-administration, Cooperation manager
• 5 Member of Editorial Board
• 3 Appointment committee
• 7 More
  • 2 Organisation of conference/workshop/congress
  • 2 Other functions/memberships
  • 2 Science to professionals/public
  • 1 Membership in Association/Society/Network

Activities per year

Search results

• All that is users might not be gold: exploring consumer preferences for user-designed products of fashion brands

  Dahl, D. (Contributor), Prandelli, E. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  4 Jun 2011 → 7 Jun 2011

  Activity: Talk or presentation › Science to science

• Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context

  Prandelli, E. (Contributor), Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  4 Jun 2011 → 7 Jun 2011

  Activity: Talk or presentation › Science to science

• Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context

  Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  24 May 2011 → 27 May 2011

  Activity: Talk or presentation › Science to science

• Exploring consumer preferences for user-designed products of fashion brands: The role of "illusionary" distance and closeness between consumers and designers

  Dahl, D. (Contributor), Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  24 May 2011 → 27 May 2011

  Activity: Talk or presentation › Science to science

• The value of crowdsourcing. Can users really compete with professionals in generating new product ideas?

  Pötz, M. (Contributor) & Schreier, M. (Contributor)

  17 Jun 2009 → 19 Jun 2009

  Activity: Talk or presentation › Science to science

• Consumers´ innovativeness and quality perceptions of products designed by users

  Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  7 Jun 2009 → 9 Jun 2009

  Activity: Talk or presentation › Science to science

• Market research-based versus customer-based selection of product opportunities

  Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  7 Jun 2009 → 9 Jun 2009

  Activity: Talk or presentation › Science to science

• Customer Empowerment and Its Psychological Effects on Product Demand

  Fuchs, C. (Contributor), Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  3 Jun 2009 → 5 Jun 2009

  Activity: Talk or presentation › Science to science

• Give me power and I’ll give you love: Exploring consumer company attachment in mass customization

  Kaiser, U. (Contributor) & Schreier, M. (Contributor)

  8 Aug 2008 → 11 Aug 2008

  Activity: Talk or presentation › Science to science

• Give me power and I’ll give you love: Exploring consumer company attachment in mass customization

  Kaiser, U. (Contributor) & Schreier, M. (Contributor)

  4 Aug 2008 → 6 Aug 2008

  Activity: Talk or presentation › Science to science

• The Nature of Ideas within Distributed Innovation Systems

  Pötz, M. (Contributor) & Schreier, M. (Contributor)

  4 Aug 2008 → 6 Aug 2008

  Activity: Talk or presentation › Science to science

• Give me power and I'll give you love: exploring consumer brand attachment in mass customization

  Kaiser, U. (Contributor) & Schreier, M. (Contributor)

  27 May 2008 → 30 May 2008

  Activity: Talk or presentation › Science to science

• Complementing mass customization toolkits with user communities: How peer input improves customer self-design

  Keinz, P. (Contributor), Franke, N. (Contributor) & Schreier, M. (Contributor)

  27 May 2008 → 30 May 2008

  Activity: Talk or presentation › Science to science

• Company designers versus users through the customer lens: Who holds more creative potential?

  Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  15 Feb 2008 → 18 Feb 2008

  Activity: Talk or presentation › Science to science

• Give me power and I'll give you love: Exploring consumer brand attachment in mass customization

  Kaiser, U. (Contributor) & Schreier, M. (Contributor)

  7 Oct 2007 → 10 Oct 2007

  Activity: Talk or presentation › Science to science

• Toolkits as Problem Solving Assistants: How user-communities can improve individual problem-solving in Mass Customization

  Franke, N. (Contributor), Keinz, P. (Contributor) & Schreier, M. (Contributor)

  7 Oct 2007 → 10 Oct 2007

  Activity: Talk or presentation › Science to science

• Consumers’ Lead Userness And The Adoption And Diffusion Of New Products

  Schreier, M. (Contributor), Oberhauser, S. (Contributor) & Prügl, R. (Contributor)

  5 Jul 2007 → 7 Jul 2007

  Activity: Talk or presentation › Science to science

• Opening up the toolkit-user dyad: The impact of user communities on individual problem solving

  Franke, N. (Contributor), Keinz, P. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• How Consumers React to Firms that Foster Customer Empowerment in New Product Development: An Empirical Exploration

  Fuchs, C. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• The value of progressiveness and distance in analogous market effects

  Pötz, M. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• Customer reaction to NPD empowerment: Evidence from the Diesel windows display competition

  Prandelli, E. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• Antecedents and consequences of consumers’ lead userness

  Prügl, R. (Contributor), Schreier, M. (Contributor) & Oberhauser, S. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• Finding the needle in the haystack: identifying the most attractive user ideas in virtual communities

  Franke, N. (Contributor), Oberhauser, S. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• The impact of self-design on brand attachment: an empirical exploration of toolkit-users

  Kaiser, U. (Contributor) & Schreier, M. (Contributor)

  27 Jun 2007 → 28 Jun 2007

  Activity: Talk or presentation › Science to science

• Opening Up the Toolkit-User Dyad: How Communities Can Improve Individual Problem-Solving in Mass Customization

  Franke, N. (Contributor), Keinz, P. (Contributor) & Schreier, M. (Contributor)

  10 Jun 2007 → 12 Jun 2007

  Activity: Talk or presentation › Science to science

• How Consumers'
  Leading-Edge Status Influences the Perceived Complexity of Innovations and Their Opinion Leadership: Implications for the Adoption and Diffusion of New Products

  Schreier, M. (Contributor), Oberhauser, S. (Contributor) & Prügl, R. (Contributor)

  10 Jun 2007 → 12 Jun 2007

  Activity: Talk or presentation › Science to science

• Consumers’ lead userness and the adoption and diffusion of new products

  Schreier, M. (Contributor), Oberhauser, S. (Contributor) & Prügl, R. (Contributor)

  22 May 2007 → 25 May 2007

  Activity: Talk or presentation › Science to science

• Advancing our understanding of lead user theory: Antecedents of consumers’ lead userness

  Schreier, M. (Contributor) & Prügl, R. (Contributor)

  22 May 2007 → 25 May 2007

  Activity: Talk or presentation › Science to science

• Consumers’ Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct

  Schreier, M. (Contributor) & Prügl, R. (Contributor)

  16 May 2007 → 19 May 2007

  Activity: Talk or presentation › Science to science

• Consumers’ Lead Userness And The Adoption And Diffusion Of New Products

  Schreier, M. (Contributor), Oberhauser, S. (Contributor) & Prügl, R. (Contributor)

  16 May 2007 → 19 May 2007

  Activity: Talk or presentation › Science to science

• A Meta-Ranking of Technology and Innovation Management / Entrepreneurship Journals

  Franke, N. (Contributor) & Schreier, M. (Contributor)

  19 Feb 2007 → 21 Feb 2007

  Activity: Talk or presentation › Science to science

• Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness

  Schreier, M. (Contributor) & Prügl, R. (Contributor)

  Nov 2006

  Activity: Talk or presentation › Science to science

• Extending lead user theory: Antecedents and consequences of consumers' lead userness

  Schreier, M. (Contributor) & Prügl, R. (Contributor)

  1 Aug 2006

  Activity: Talk or presentation › Science to science

• I made it myself! Exploring process utility in mass customization

  Franke, N. (Contributor) & Schreier, M. (Contributor)

  1 Aug 2006

  Activity: Talk or presentation › Science to science

• I made it myself! Exploring process utility in mass customization

  Franke, N. (Contributor) & Schreier, M. (Contributor)

  13 Jul 2006 → 14 Jul 2006

  Activity: Talk or presentation › Science to science

• Toolkits as problem solving assistants: An empirical study of how to facilitate the use of heuristics in user self-design processes

  Keinz, P. (Contributor), Franke, N. (Contributor) & Schreier, M. (Contributor)

  13 Jul 2006 → 14 Jul 2006

  Activity: Talk or presentation › Science to science

• Stolz bei Mass-Customization-Kunden: Ursache und Wirkung auf die Zahlungsbereitschaft für selbst designte Produkte

  Franke, N. (Contributor) & Schreier, M. (Contributor)

  19 Jan 2006 → 21 Jan 2006

  Activity: Talk or presentation › Science to science

• Testing Why Users Are Willing To Pay More For Products They Design For Themselves

  Schreier, M. (Contributor) & Franke, N. (Contributor)

  2005

  Activity: Talk or presentation › Science to science

• A Meta-Ranking of TIM and Entrepreneurship Journals: Aggregation and Calibration to a Common Metric

  Franke, N. (Contributor) & Schreier, M. (Contributor)

  2005

  Activity: Talk or presentation › Science to science

• Who are lead users? An empirical exploration

  Schreier, M. (Contributor) & Prügl, R. (Contributor)

  2005

  Activity: Talk or presentation › Science to science

• Finding commercially attractive user innovations: A test of lead user theory

  Franke, N. (Contributor) & Schreier, M. (Contributor)

  2005

  Activity: Talk or presentation › Science to science

• Value Creation by Toolkits for User Innovation and Design: An Empirical Test

  Schreier, M. (Contributor) & Franke, N. (Contributor)

  2005

  Activity: Talk or presentation › Science to science

• Das Journal-Rating der TIM-Kommission: ein „Meta-Ranking“

  Franke, N. (Contributor) & Schreier, M. (Contributor)

  2005

  Activity: Talk or presentation › Science to science

• Finding commercially attractive user innovations: A test of lead user theory

  Franke, N. (Contributor) & Schreier, M. (Contributor)

  2005

  Activity: Talk or presentation › Science to science

• Opening up the innovation process using toolkits: Learning from leading-edge customers at The Sims

  Prügl, R. (Contributor) & Schreier, M. (Contributor)

  2004

  Activity: Talk or presentation › Science to science

• Toolkits for User Innovation and Design: how consumers create value by designing their own products

  Schreier, M. (Speaker)

  2004

  Activity: Talk or presentation › Science to science

• A Meta-Ranking of TIM and Entrepreneurship Journals

  Franke, N. (Contributor) & Schreier, M. (Contributor)

  2004

  Activity: Talk or presentation › Science to science

• Opening up the innovation process by toolkits: learning from leading-edge customers at The Sims

  Prügl, R. (Contributor) & Schreier, M. (Contributor)

  2004

  Activity: Talk or presentation › Science to science

• Value Creation with Toolkits for User Innovation and Design: Empirical Insights from the Consumer Goods Field

  Schreier, M. (Contributor) & Franke, N. (Contributor)

  2004

  Activity: Talk or presentation › Science to science

• Value Creation by toolkits for user innovation and design - evidence from two research projects

  Franke, N. (Contributor) & Schreier, M. (Contributor)

  2004

  Activity: Talk or presentation › Science to science