Univ.Prof. Dr. Martin Schreier

Publications

Research output per year 2002 2006 2008 2010 2021 2022 2023 2024 2025

• 52 Journal article
• 3 Chapter in edited volume
• 2 Conference paper
• 1 Book (monograph)
• 3 More
  • 1 Conference poster
  • 1 Other contribution to journal
  • 1 Doctoral thesis

Research output per year

Research output per year

Search results

• 2007

  Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities

  Schreier, M., Oberhauser, S. & Prügl, R., 2007, In: Marketing Letters. 18, 1-2, p. 15-30 16 p.

  Publication: Scientific journal › Journal article › peer-review

  Open Access

  File
  141 Downloads (Pure)
• 2006

  Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness.

  Schreier, M. & Prügl, R., 2006.

  Publication: Contribution to conference › Conference paper

• Finding commercially attractive user innovations:A test of lead user theory

  Franke, N., von Hippel, E. & Schreier, M., 2006, In: Journal of Product Innovation Management. 23, 4, p. 301-315

  Publication: Scientific journal › Journal article › peer-review

  Open Access

  File
  174 Downloads (Pure)

• Learning from leading-edge customers at the Sims: Opening up the innovation process using toolkits

  Prügl, R. & Schreier, M., 2006, In: R&D Management. 36, 3, p. 237-250 14 p.

  Publication: Scientific journal › Journal article › peer-review

• The value increment of mass-customized products: An empirical assessment

  Schreier, M., 2006, In: Journal of Consumer Behaviour. 5, 4, p. 317 - 327

  Publication: Scientific journal › Journal article › peer-review
  1 Downloads (Pure)

• Warum "Toolkits for User Innovation and Design" für ihre Nutzer Wert schaffen: eine qualitative Analyse

  Schreier, M., Mair am Tinkhof, A. & Franke, N., 1 Jun 2006, In: Die Unternehmung - Swiss Journal of Business Research and Practice. 3, p. 185 - 201

  Publication: Scientific journal › Journal article › peer-review

• Wenn Kunden arbeiten und dafür bezahlen: Ein Forschungsprogramm zum Wertzuwachs durch Mass Customization Toolkits

  Franke, N. & Schreier, M., 1 Jun 2006, Innovationen in Marketing und Handel. Schnedlitz, P., Buber, R., Reutterer, T., Schuh, A., Teller, C. (ed.). Wien: Linde Verlag, p. 180 - 187

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume

• 2005

  Wertzuwachs durch Selbstdesign. Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"

  Schreier, M., 2005

  Publication: Book/Editorship/Report › Book (monograph)

• 2004

  Toolkits for User Innovation and Design

  Schreier, M., 2004, Produktentwicklung mit virtuellen Communities, Kundenwünsche erfahren und Innovationen realisieren. 199-220, Gabler, Wiesbaden 2004.

  Publication: Chapter in book/Conference proceeding › Chapter in edited volume

• Wertzuwachs durch 'Toolkits for User Innovation and Design'. Eine empirische Analyse der Zahlungsbereitschaft für selbst designte Produkte

  Schreier, M., 2004

  Publication: Thesis › Doctoral thesis

• 2002

  Entrepreneurial opportunities with toolkits for user innovation and design

  Franke, N. & Schreier, M., 2002, In: International Journal on Media Management. 4, 4, p. 225 - 234

  Publication: Scientific journal › Journal article › peer-review