Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Unveiling the Mind of the Machine
Clegg, M., Hofstetter, R., de Bellis, E. & Schmitt, B. H., 23 Nov 2023, (E-pub ahead of print) In: Journal of Consumer Research.Publication: Scientific journal › Journal article › peer-review
Open Access -
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
Hofstetter, R., de Bellis, E., Brandes, L., Clegg, M., Lamberton, C., Reibstein, D., Rohlfsen, F., Schmitt, B. & Zhang, J. Z., Dec 2022, In: Marketing Letters. 33, 4, p. 705-711 7 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
Does it help to be creative on Social Media? A Machine Learning Approach to examine Originality of user-generated Content from TikTok
Bravin, M., Clegg, M., Hofstetter, R., Pouly, M. & Berger, J., 2022, AMA Winter Academic Conference 2022: Reconnecting and Reconceiving the Marketplace. Humphreys, A., Packards, G. & Gielens, K. (eds.). Chicago: American Marketing Association, p. 129-132 (AMA Educators' Proceedings; No. 1, Vol. 33).Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Does It Help to Be Creative on Social Media? A Machine Learning Approach to Examine Originality of Video Content from TikTok
Bravin, M., Clegg, M., Hofstetter, R., Berger, J. & Pouly, M., 2022, Proceedings of the European Marketing Academy Conference (EMAC).Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings
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Human-Machine Creativity: How AI Can Influence Human Creativity in Open Innovation
Clegg, M., Hofstetter, R., Blohm, I. & Bravin, M., 2022, In: Marketing Review St. Gallen. 2022, 6, p. 40-48Publication: Scientific journal › Journal article › peer-review
Activities
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AI Creativity: How Solution Dissimilarity Harms AI Usage and Idea Selection
Clegg, M. (Speaker), Bravin, M. (Speaker), Hofstetter, R. (Speaker) & Fuchs, C. (Speaker)
26 Oct 2023 → 29 Oct 2023Activity: Talk or presentation › Science to science
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Into Machines’ Minds: How Algorithm Adaptivity Drives Consumer Preferences for Algorithm-Controlled Products
Clegg, M. (Speaker), Hofstetter, R. (Speaker), de Bellis, E. (Speaker) & Schmitt, B. H. (Speaker)
6 Jul 2023 → 8 Jul 2023Activity: Talk or presentation › Science to science
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AI Overstimulation: How Generative AI Can Harm or Help Human Creativity
Clegg, M. (Speaker), Hofstetter, R. (Speaker), de Bellis, E. (Speaker) & Schmitt, B. H. (Speaker)
29 May 2023 → 30 May 2023Activity: Talk or presentation › Science to science
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Into Machines’ Minds: How Algorithm Adaptivity Drives Consumer Preferences for Algorithm-Controlled Products.
Clegg, M. (Speaker), Hofstetter, R. (Speaker), de Bellis, E. (Speaker) & Schmitt, B. H. (Speaker)
23 May 2023 → 26 May 2023Activity: Talk or presentation › Science to science
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AI, Algorithms, and the Consumer
Clegg, M. (Speaker)
2022Activity: Talk or presentation › Science to professionals/public
Prizes
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IMU 2021 – Research for Practice (Dissertation) Award for preliminary version
Clegg, M. (Recipient), 2022
Prize
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