I am a tenured Senior Lecturer at the Department of Strategy and Innovation, Vienna University of Economics and Business (WU). From 1997-2009, I served in several management practice functions, including C-suite positions in the luxury goods industry, before switching back to Academia in 2010. This makes me one of those rather exotic persons at a university, who are experienced in both worlds, practice and theory. I earned a PhD in Economics and Social Sciences from the University of Vienna and received an MBA in General and Strategic Management from the Cass Business School, City University of London. I am alumnus of the Oxford Scenarios Programme, Saïd Business School, University of Oxford. My enthusiasm and passion for teaching is recognized by the WU Excellence in Teaching Award 2015, 2016 and 2020. In 2018, I was nominee for the Global Teacher Prize. I am an experienced strategist and foresighter, and I am fascinated to work together with seasoned executives, post-grads and first-year students alike. I love to have an interdisciplinary view reaching out to other arenas of science as well as to arts and humanities.