Research output per year
Research output per year
Personal profile
Expertise
- Marketing
- Mixed Methods
- Consumer Neuroscience
- Value Management
- Neuroeconomics
- Business Administration
- Consumer Behaviour
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
-
Markenerlebniswelten – Aspekte des Erlebnismarketing neu gedacht
Marckhgott, E. & Koller, M., 2024, MARKENARTIKEL, 5, p. 100-101.Publication: Popular science articles (i.e. magazines) › Popular science article
-
Alternative Nutzung von Produkten
Koller, M., 2023, REGAL - Das Branchenmagazin für Handel & Industrie, 2023, 11, p. 7.Publication: Popular science articles (i.e. magazines) › Popular science article
-
Measuring individual differences in active smelling to evaluate products – The ENFAS-Instrument
Koller, M., Salzberger, T., Floh, A., Zauner, A., Sääksjärvi, M. & Schifferstein, H. N. J., 2023, In: Food Quality and Preference. 110Publication: Scientific journal › Journal article › peer-review
Open Access -
The value of consumer neuroscience research for contemporary marketing knowledge
Haidinger, K. & Koller, M., 2023, In: Frontiers in Human Neuroscience. 2023, 17, 4 p.Publication: Scientific journal › Journal article › peer-review
Open Access -
Visuelle Begrenzungen im öffentlichen Raum
Hartl, B., Koller, M. & Kamleitner, B., 12 Oct 2023.Publication: Contribution to conference › Conference poster
Activities
-
Introducing the Clinical Approach to Marketing and Consumer Research
Javor, A. (Contributor), Koller, M. (Speaker) & Lee, N. (Contributor)
1 Jul 2024 → 4 Jul 2024Activity: Talk or presentation › Science to science
-
AMS Review (Journal)
Koller, M. (Reviewer)
2023Activity: Editorial work and peer-review › Journal article peer-review
-
Scientific Reports (Journal)
Koller, M. (Reviewer)
2023Activity: Editorial work and peer-review › Journal article peer-review
-
BI Oslo (External organisation)
Koller, M. (Liaison officer)
2022 → …Activity: Membership/function › University self-administration, Cooperation manager
-
Journal of Marketing Theory and Practice (Journal)
Koller, M. (Reviewer)
2022 → …Activity: Editorial work and peer-review › Journal article peer-review
-
Kaufverhalten von Markenartikeln
Koller, M. (PI - Project head), Marckhgott, E. (Deputy project head with power of attorney ) & Keller, L. (Contact person for administrative matters)
15/04/24 → …
Project: Other non-commercial research
-
Analoge Angebote in einer digitalen Welt, Zielgruppen und Marke
Koller, M. (PI - Project head), Marckhgott, E. (PI - Project head) & Keller, L. (Contact person for administrative matters)
Project: Other non-commercial research
-
Visuelle Begrenzungen in der Stadt
Koller, M. (PI - Project head), Hartl, B. (Deputy project head with power of attorney ), Keller, L. (Contact person for administrative matters) & Kamleitner, B. (Deputy project head with power of attorney )
1/10/22 → 30/09/24
Project: Research funding
-
Grätzel and Branding
Eichinger, I. (PI - Project head) & Koller, M. (PI - Project head)
25/08/16 → 31/12/19
Project: Research funding
-
The influence of quality on the usage and effectiveness of promotional merchandise
Kamleitner, B. (PI - Project head), Koller, M. (PI - Project head), Holub, S. (Researcher) & Marckhgott, E. (Researcher)
1/08/16 → 1/05/17
Project: Research funding