Research output per year
Research output per year
Personal profile
Expertise
- Marketing
- Mixed Methods
- Consumer Neuroscience
- Value Management
- Neuroeconomics
- Business Administration
- Consumer Behaviour
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Publications
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Marketing 360 Degrees: Bridging Theory and Practice through Experiential Learning
Marckhgott, E. & Koller, M., 11 Apr 2025.Publication: Contribution to conference › Conference paper
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Marketing Insights – Learning in the Classroom and Beyond
Koller, M. & Marckhgott, E., 11 Apr 2025.Publication: Contribution to conference › Conference paper
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Markenerlebniswelten – Aspekte des Erlebnismarketing neu gedacht
Marckhgott, E. & Koller, M., 2024, MARKENARTIKEL, 5, p. 100-101.Publication: Popular science articles (i.e. magazines) › Popular science article
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Neurology in Consumer Research
Javor, A., Koller, M. & Lee, N., 2024.Publication: Contribution to conference › Conference poster
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Visually Broken Heart - Visual Boundaries in Urban Settings
Koller, M., Hartl, B., Kamleitner, B., Mir, A., Wieltsch, T. & Marckhgott, E., 27 Sept 2024.Publication: Contribution to conference › Conference poster
Activities
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Consuming Individual Living Space
Koller, M. (Speaker) & Marckhgott, E. (Contributor)
7 Jul 2025 → 10 Jul 2025Activity: Talk or presentation › Science to science
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Shared Living Space – A Conceptual Framework
Koller, M. (Speaker) & Bieg, T. (Contributor)
7 Jul 2025 → 10 Jul 2025Activity: Talk or presentation › Science to science
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Analogue Consumer Research Approaches
Koller, M. (Speaker) & Marckhgott, E. (Contributor)
7 Jul 2025 → 10 Jul 2025Activity: Talk or presentation › Science to science
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Eudaimonic technology experience and attitudes towards artificial intelligence: Preliminary findings from Austria
Bieg, T. (Speaker) & Koller, M. (Contributor)
16 Sept 2024 → 19 Sept 2024Activity: Talk or presentation › Science to science
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Artificial Intelligence From A Consumers’ Perspective
Bieg, T. (Speaker) & Koller, M. (Contributor)
1 Jul 2024 → 4 Jul 2024Activity: Talk or presentation › Science to science
Projects
- 9 Finished
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Kaufverhalten von Markenartikeln
Koller, M. (PI - Project head), Marckhgott, E. (Deputy project head with power of attorney ) & Keller, L. (Contact person for administrative matters)
15/04/24 → 17/10/24
Project: Other non-commercial research
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Analoge Angebote in einer digitalen Welt, Zielgruppen und Marke
Koller, M. (PI - Project head), Marckhgott, E. (PI - Project head) & Keller, L. (Contact person for administrative matters)
5/02/24 → 3/10/24
Project: Other non-commercial research
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Visuelle Begrenzungen in der Stadt
Koller, M. (PI - Project head), Hartl, B. (Deputy project head with power of attorney ), Keller, L. (Contact person for administrative matters) & Kamleitner, B. (Deputy project head with power of attorney )
1/10/22 → 30/09/24
Project: Research funding
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Grätzel and Branding
Eichinger, I. (PI - Project head) & Koller, M. (PI - Project head)
25/08/16 → 31/12/19
Project: Research funding
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The influence of quality on the usage and effectiveness of promotional merchandise
Kamleitner, B. (PI - Project head), Koller, M. (PI - Project head), Holub, S. (Researcher) & Marckhgott, E. (Researcher)
1/08/16 → 1/05/17
Project: Research funding